this presentation compares the old marketing against new marketing paradigm. There are subtle but important disruptive changes that the entrepreneur or the marketer must sharply note. Old marketing practices, while still functional, might not work very well in this 21st century. This presentation is a lecture at the entrepreneurship elective subject at the Ateneo Grad School of Business in the Phil, a leading university in MBA, education and has been uploaded for the convenience and ease of access by the present and past students of the said elective. The lectures have been upgraded and updated, and thus would update what the students have learned in the past.

1. ENTREPRENUERIAL MARKETING New Marketing

2. Definition of business

3. An entity that creates CUSTOMER. Or that adds value to the customer.

6. MARKETING

7. Continuously satisfying Customer needs & wants At a profit Better than competitors

8. NEEDS WANTS MUST HAVE NICE TO HAVE NEED TO EAT FOOD KAPAMPANGAN CUISINE BICOLANO CUISINE

9. SHOES TO PROTECT FEET RUSTY LOPEZ ( 1,500 @ PAIR) PRADA ( 15,000 @ PAIR) NEEDS WANTS MUST HAVE NICE TO HAVE

10. SOAP TO CLEAN OUR BODIES SAFEGUARD CAMAY NEEDS WANTS MUST HAVE NICE TO HAVE

11. Maslow’s Hierarchy of Needs

12. Needs

14. Value According to Starbucks

18. Customers

19. OLD MARKETING 20 th century

20. Customers by channel

21. Positioning

22. P’s of Marketing

23. House of P’s P ositioning / US P P assionate P eople P ersistence / P atience P lacement P rocess that fulfills a P romise P rayer P romotions P rice P roduct P rimary Target Market P ersistent P rofits 16 P’s

24. Marketing mix

27. A Community of Customers

28. 21 ST CENTURY MARKETING

30. Guerrilla marketing

32. Blue Ocean

33. Freemium

34. Long Tail

35. Viral Marketing

38. Purple Cow

39. PURPLE COW

40. Mooooo!!!!

41. Your new calling card:

42. The new positioning

45. The NEW Marketing Director THE SEO

46. New Markets

47. New Satisfaction

48. New Customers

49. New Competitors

50. New Markets

51. New Customer Satisfaction

52. New Communication Conversations

53. New Revenues

54. New costs

55. New value chain

56. THANK YOU [email_address]