Commercial Speech/Advertising Regulation

Commercial Speech Speech intended to generate marketplace transactions. (Advertising)

Leading Cases ,[object Object],[object Object],[object Object],[object Object]

Valentine v. Chrestensen ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bigelow v. Virginia ,[object Object],[object Object],[object Object],[object Object],[object Object]

Virginia State Board of Pharmacy ,[object Object],[object Object],[object Object],[object Object]

Central Hudson ,[object Object],[object Object],[object Object],[object Object]

Four-part Test ,[object Object],[object Object],[object Object],[object Object]

44 Liquormart v. Rhode Island ,[object Object],[object Object],[object Object],[object Object]

Bolger v. Youngs Drug Products ,[object Object],[object Object],[object Object]

Greater New Orleans Broadcasting Ass’n ,[object Object],[object Object],[object Object],[object Object]

History of Advertising Regulation ,[object Object]

[object Object],[object Object]

Powers of the FTC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FTC May Require . . . ,[object Object],[object Object],[object Object]

False and Deceptive Ads What are they?

False Ad misleading in a material respect

Deceptive Acts or Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

Unfair Acts or Practices ,[object Object],[object Object],[object Object],[object Object]

Misleading and Deceptive Practices . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]

Claims Must be Substantiated ,[object Object],[object Object],[object Object],[object Object]

Disclaimers and disclosures ,[object Object],[object Object],[object Object]

Demonstrations ,[object Object]

Advertising to children ,[object Object],[object Object]

Credit and Financial Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Environmental Claims ,[object Object],[object Object],[object Object],[object Object]

Free Products ,[object Object],[object Object],[object Object]

Mail and Telephone Orders ,[object Object],[object Object],[object Object],[object Object]

Testimonials and Endorsements ,[object Object],[object Object],[object Object]

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