Presentation by Shri Jawhar Sircar,Chief Executive Officer,Prasar Bharati,Government of India.India's Public Service Broadcaster (All India Radio & Doordarshan) on 28th. of January 2014 at. 2.00 pm . Held in Chandramukhi-Kadambari Hall. Centenary Building.

1. MEDIA REVOLUTION :
Myth Or Reality
Calcutta University : ICC
Jawhar Sircar | CEO, Prasar Bharati
28th Jan., 2014

2. INDIAN MEDIA – 1 : Overview : Rs K/Cr
2008
2012 2013 * 2017 *
TV
24.5
37.6
42.7
86.3
Print
17.5
22.8
24.5
34.6
Radio
0.88
1.3
1.4
2.8
Films
10.6
11.4
12.5
19.7
Digital Ad
.6
2.2
2.8
8.8
Others
4.8
7.9
9.2
16.6
TOTAL
59.0
83.5
93.3
169.2
Industry
Source: FICCI Frame 2013, *Projected
2

3. INDIAN MEDIA - 2 : Overview : % Growth
Industry
TV
2011-12
2008-12
(CAGR)
2012-17*
(CAGR)
12.5%
11.3%
18.0%
Print
7.3%
6.8%
8.7%
Radio
10.4%
10.7%
16.6%
Films
21.0%
1.9%
11.5%
Digital Ad.
40.9%
37.9%
32.1%
Others
11.12%
10.4%
15.89%
TOTAL
12.6%
9.1%
15.2%
Source: FICCI Frame 2013, *Projected
3

4. INDIAN MEDIA - 3 : Overview : Inter-se
Key
Sectors
2012
(%)
2017
(%)
45
51
Print
27
20
Films
14
12
Radio
2
2
Digital Ads
3
5
Source: FICCI Frame 2013, *Projected
4

5. INDIAN MEDIA – 4 : Ad Revenue :Trends
Key
Sectors
2012
(‘000Cr)
2017
(‘000 Cr)
TV
12.5
24
Print
15
25
Radio
1.3
2.8
Digital
Advertising
2.1
8.8
Source: FICCI Frame 2013, *Projected
5

6. INDIAN MEDIA – 5 : Reach : Millions
Reach of Different Media Platforms in India
800
731
700
Millions
600
500
400
300
200
243
124
159
100
0
Internet
FM Radio
Print
Source: FICCI Frame 2013, *Projected
Television
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7. INDIAN MEDIA – 6 : Components
Number of Newspapers: 82,000
Readership: 18.19 Cr ?
Number of Channels: 825 Active
TV Households: 17 Cr/ 170 Mn
Internet Users: 17.4 Cr / 174 Mn
SOURCE: FICCI-KPMG REPORT 2013

8. MEDIA INDUSTRY GLOBAL (US$ Bn)
700
600
5.2% CAGR
(12-16)
597.28
2010
500
2012
400
2.8% CAGR
(12-16)
12.00% CAGR
(12-16)
300
192.52 3.1% CAGR
200
221.63
(12-16)
5.2% CAGR
15.00% CAGR
(12-16)
(12-16)
97.33
100
2016
45.03
27.13
0
US
CHINA
UNITED
KINGDOM
JAPAN
AUSTRALIA
INDIA
8
Source: PWC; Global Media and Entertainment Outlook 2012-16 Report

9. PRINT – 1 : Circulation (Mn)
India (Circulation)
Global (Paid Dailies)
350
545
540
329.2
539.76
300
535
250
530
527.8
207.11
200
156.72
525
518.96
520
150
100
515
510
50
505
0
2008
2009
2010
Source: WPT 2010, WAN – INFRA Articles 2011
2004-05
2007-08
Source: Press in India 2010-11
2010-11
9

10. PRINT - 2: Indian Top 10 Dailies
Publication
Lang
Circulation (Mn)
 Dainik Jagran (DJ )
 Dainik Bhaskar (DB)
HIN
HIN
16.3
14.4








HIN
MAL
HIN
ENG
TAM
MAR
HIN
MAL
12.3
9.7
8.4
7.6
7.3
7.3
6.8
6.3
Hindustan (Hn)
Malayala Manorama (MM)
Amar Ujala (AU)
The Times of India (TOI)
Daily Thanthi (DT)
Lokmat (LM)
Rajasthan Patrika (RP)
Mathrubhumi (MB)
Source: IRS 2012 Q4
10

11. TV – 1 : Subscribers(Mn)
119
Digital
Cable
Source: FICCI KPMG, 2013
130
141 152
162
172
183
11

12. Subscription Revenue
Advertisement Revenue
24.0
2008
10.3
12.5
19.4
24.5
2010
2012E
66.3% : 33.7%
8.2
15.8
66% : 34%
20.7
15.7
51.8
60.7
71.67% : 28.33%
TV – 2 : Revenue (Rs.K/Cr.)
34.5
2014P
Source: FICCI KPMG Report 2013
2016P
2017P
12

13. RADIO : Projected Rev (Rs.K/Cr.)
‘17 : Radio 2.8 K/Cr. vs. TV 86.3 K/Cr.
Source: KPMG FICCI Report 2013
13

14. NEW MEDIA – 1 : Internet (2012-17)
450
Wireless Connections
Million connections
400
Wireline Connections
55
350
47
300
40
250
200
34
29
150
100
25
50
99
139
174
232
286
331
0
2012
2013P
2014P
Source: FICCI KPMG 2013
2015P
2016P
2017P
14

15. NEW MEDIA – 2 : Internet vs TV
1000
Millions
800
731
820
791
762
600
351
400
200 174
226
873
848
426
496
276
0
2012 2013P 2014P 2015P 2016P 2017P
Internet Users
TV Viewers
Source: FICCI-KPMG 2013
15

16. SUCCESS –1: Print
 Strengthened Democratic Discourse:
 At grass roots level: 760 mn voters
 Open, Fearless, Critical:
 Even under Threats & Strain
 Warded off Censorship & Won
 Few Exceptions: They are now History!
 Forced Government’s Attention on Issues
 First 25 yrs: Parliament was the Watchdog
 Feroze Gandhi, PAC, Sahujain, Mundhra, Telco
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17. SUCCESS – 2 : TV : DDn(1)
 Early Stage : DD’s Monopoly & Golden Days
 Ramayana
 Mahabharat
 Buniyaad
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18. SUCCESS – 2 : TV : DDn(2)
 Hum Log
 Chitrahaar
 Nukkad
 Yeh Jo Hai Zindagi
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19. SUCCESS – 2 : TV : DDn(3)
 Impacts & the Spin-offs:

Cultural Unity, through Programmes, Songs, etc

Essential Information: Agricultural Education

Globalization & Lifestyles

Hindu Consciousness (?)

Activism: Rajani, Yeh Jo Jindagi Hai, Ulta Pulta
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20. SUCCESS – 3 : Private TV Cos.(1)
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21. SUCCESS – 3 : Private TV Cos.(2)
 GEC: Peoples’ Popular Entertainment :
Soaps & Serials
Competitions
Reality Shows
Songs & Films
 Popular Entertainment: is ‘Bolly-Packed’
 Standardization of Indian Bolly-Culture!
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22. SUCCESS – 3 : Private TV Cos.(3)
 NEWS: Competitive Sensationalism :
 Tehelka (2001)
 Adarsh Housing (2010)
 2G Spectrum (2008)
 CWG (2010)
 Blood Thirsty: ‘Trial by Media’ &
‘Heads Must Roll’.
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23. SUCCESS – 4 : Radio : AIR
 From Tool Of The Empire To Unifier Of India
 1947 : 18 Txrs + 6 Stations
 Now : 577 Txrs + 406 Stations (213 having Studio)
 24 Indian Languages & 146 Dialects
 Manipur : 30 Languages : 3 Mn
 .Vividh Bharati : Unity Through Songs
 FM Revolution : Revived the Radio
 Listen Live: FM Gold & AIR Urdu:
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24. MEDIA : Issues – 1 : News(1)
 Major News Channels
 Yet Sustaining
 Making Losses
 Mission or Mystry?
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25. MEDIA : Issues – 1 : News(2)
 Paid News & Blackmail
 Self ‘Accreditation’
 News Head in Rs. 100 Cr. Blackmail?
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26. MEDIA : Issues – 2 : Barons(A)
 Cross Media Ownership
 Barons : Control Content + Distribution
26

27. MEDIA : Issues – 2 : Barons(B)
 Cross Media Ownership
 Colossal Corporates vs Giant Govts.
 Baron-Political Nexus: Many are MPs
 No Regulatory Mechanism : Leveson
 Unlike US, UK, France, etc
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28. MEDIA : Issues – 3 : Cross Media(A)
Group of
Companies
Broadcasting
Distribution Platform
Print
TV
Channels
FM Radio
Station
DTH
MSO
Sun TV
√
√
√
√
√
Zee Group
√
√
√
√
√
Star India
√
√
√
√
√
India Today
√
√
√
The Times
Group
√
√
√
HT Media
√
ABP Group
√
√
√
√
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29. MEDIA : Issues – 3 : Cross Media(B)
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30. Civil Society & Transparency
 Press is Interlocutor, Beneficiary & Catalyst
 It cannot appropriate entire CREDIT
 Transparency in India Led By
 Social Activism
 Peoples’ Movements
 Right to Information
 Consumer Awareness
 Judicial Activism
 Citizen Charter Bill
 Blog Space & Netizens
 Regulatory Authorities
IF 4 PILLARS COLLAPSE !!
WILL 5TH PILLAR EMERGE ?
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31. MEDIA : Issues – 4 : Future
 International : From ‘Static’ to ‘Mobile’
 Print Digitalizing Super Fast
 738 Mn Mobiles Active in India (Sept’13)
 Smart Phones: Growing : & Tablets Cheap
 From Fixed TVs & PCs > All Going Mobile
 Streaming> IPTV > Social Media > Webcast
 Bandwidth : 2 National Network Projects
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32. Thanks.
Jawhar Sircar
Sircar.j@gmail.com
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