A Culture Of Innovation In Practice - How To Tame The Culture Beast
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A Culture Of Innovation In Practice - How To Tame The Culture Beast. Präsentiert beim Reeperbahnfestival 2014 in Hamburg durch unseren Autor Daniel Neuberger.
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A Culture Of Innovation In Practice - How To Tame The Culture Beast
- 1. A CULTURE OF INNOVATION IN PRACTICE! - HOW TO TAME THE CULTURE BEAST! ! 18. September 2014 Daniel Neuberger
- 2. I am nervous
- 3. I am nervous Why?
- 4. Unknown
- 5. Unknown You!
- 6. Culture is like the character of a group! It forms itself as soon as people are coming together! You can´t have no culture! It influences everyone immediately You!
- 7. First day at Immonet
- 8. Agile is not the answer Agile = Engine to develop software faster, flexible, high quality, ect. ! Developing faster, more flexible and in high quality the wrong things Confusing Product Launch with success It doesn't matter how great your developer team is if they aren´t given something worthwhile to build Role of UXD
- 9. Only a small percentage of ideas make its way to the market IDEAS PRIORITIZE Development Launch
- 10. Most of our ideas are wrong. Get over it. „80% of the time you/we are wrong about what a customer wants“ — Avinash Kaushik (Web Analytics: An Hour a Day) ! „Netflix considers 90% of what they try to be wrong“ — Mike Moran (Do It Wrong Quickly: How the Web Changes the Old Marketing Rules) ! QualPro tested 150.000 business improvement ideas over 22 years and reported that 75 percent of important business decisions and business improvement ideas either have no impact on performance or actually hurt performance — (Holland & Cochran, 2005)
- 12. Product Discovery Identify a solution that is valuable, usable, feasible! With evidence it will succeed! WIE WIR ARBEITEN As small as possible (Minimum Viable Product)! Nicht so… As fast as possible! …sondern so! Not like this! ! ! ! ! ! Like this! ! ! ! WIE WIR ARBEITEN Nicht so… …sondern so! !
- 13. Design Thinking
- 14. Agile + UXD = Product Discovery + Design Thinking
- 16. Meet The Beast
- 17. „Culture eats strategy for breakfast“ Peter Drucker
- 18. Frederick! Taylor „The Principles of Scientific Management“ (1911)! People are avoiding work! People need control! Separation of thinking and executing
- 26. Generation Y networked+cooperative! High technology affinity ! Living and working! good education + self confidence & what they expect from companies Competence instead seniority! Personal freedom and responsibility! State of the art technology! Open and honest communication
- 28. 2020: 50% of the global workforce will be Generation Y! PriceWaterHouseCoopers: Millenials at Work, 2011
- 30. We are not just adding another channel to the mix ! We are fundamentally rethinking everything! Software is eating the world! Technology becomes normal! Companies become networks! Revolution!
- 31. There are 2 clocks measuring the speed of change inside and outside your company. ! ! If your internal clock is slower than the external one, you are in deep trouble. ! !
- 32. How to tame The Beast Culture is like the character of a group! It forms itself as soon as people are coming together! You can´t have no culture! It influences everyone immediately! Culture learns
- 33. How to tame The Beast ! Explore your culture
- 34. ZHaopwp toos t aCmuletu Treh eB Booekast
- 35. ZHaopwp toos t aCmuletu Treh eB Booekast
- 36. Great Dream Culture :(
- 37. Schneider Culture Modell Control Competence Collaboration Cultivation Order! Predictability/ Stability! Systematism! Standardization! Certainty Egalitarian! Diversity! Involvement! United we stand Growth! Humanism! Values! Purpose! Creativity Professionalism! Pursuit of Excellence! Autonomy! Contiuous Improvement! Craftmanship
- 38. Two ways to change a culture ! ! 1. Build a culture cell! 2. Top Management change approach
- 39. Management influences culture massively! !
- 40. Walk the talk! !
- 41. Hunt the HIPPO! HIPPO is an acronym for the !„Highest Paid Person´s Opinion“! !
- 42. „Given enough time and money, your competitors can duplicate almost everything you´ve got working for you. They can hire away some of your best people. They can reverse-engineer your process. The only thing they can´t duplicate is your culture.“ Herb Kelleher
- 43. How to tame The Beast
- 44. dneuberg@thoughtworks.com! THANK YOU ! www.produktbezogen.de!