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SPLASH
An Introduction to SPLASH: What SPLASH does and why it’s important,[object Object],The Problem ,[object Object],[object Object],Our Solution,[object Object],[object Object]
These ambassadors use SPLASH’s resources to create and share timely insights that become transformational learning moments. 
 Ultimately, SPLASH empowers increasingly savvy donors, funnels more funds to the most effective nonprofits, and reduces fundraising costs for those nonprofits.,[object Object]
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 Our initial users are savvy donors who already give based on relative performance.,[object Object], These “heavy users” disseminate their research and draw in less-savvy donors  with easy to digest information.,[object Object], Converted users gain new insights into high impact giving and how to use SPLASH.,[object Object],Filling the Gaps,[object Object],All groups benefit from SPLASH and all groups who want to can give according to actual performance.,[object Object],SPLASH targets all the major gaps in donor behavior.,[object Object]
The Big Picture,[object Object],Q: Why are there so many websites dedicated to providing reliable information about nonprofits?,[object Object],A: Maybe it’s because of the lack of market signals and consistent information sharing in the nonprofit world.,[object Object],WHAT IF SPLASH aggregated not only the information currently available but also encouraged nonprofits to submit additional data on methodology and results…,[object Object],AND THEN opened up that aggregated information for data mining and analysis to determine best practices?,[object Object],SPLASH can move the needleforward in the dialogue on nonprofit effectiveness.,[object Object]
The Virtuous Circle,[object Object],SPLASH allows nonprofits to interact with donors and beneficiaries on one platform.,[object Object],2. Data mining about their donors allows nonprofits to tailor their message more effectively.,[object Object],1. Nonprofits can connect with donors to learn more about their donor base.,[object Object],3. Individual donations provide a vital supplement to grant funding.,[object Object],4. Increase in smart giving encourages transparent metrics and feedback loops.,[object Object]
Cost of Development,[object Object],Initial Cost,[object Object],Initial Cost developed by aggregating average costs of developing websites and smartphone apps.,[object Object],Recurring cost estimates allow for the development of partnerships to offset costs.,[object Object],Maintenance costs include a developer’s salary, continued webhosting, and website management.,[object Object],Final costs are an estimate for the first year of operations.,[object Object],Web Design,[object Object],$20,000,[object Object],Development,[object Object],$62,000,[object Object],Recurring Cost,[object Object],Marketing,[object Object],$9,000,[object Object],Maintenance,[object Object],$93,000,[object Object],Total Y1Cost,[object Object],Total Cost No Partners,[object Object],$184,000,[object Object],Total Costs With Partners,[object Object],$71,000,[object Object]
Implementation,[object Object],Phase I: Development,[object Object],[object Object]

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