Презентация Марии Нетаевой на #poSEEDelki Подробнее: http://greenfield-project.ru/news/2014/06/pitch/

1. !
How to Pitch a VC
in English

2. Investor Pitch
• Elevator pitch
• 10 slide presentation

3. Elevator Pitch
• Goal to create interest NOT get investment
• who you are
• what you do

4. Investor Pitch
Convince an investor that YOU are the person to
invest in
in the industry that you are going after

6. RULE 1
!
• Pace/tempo (slow down, relax)
• Articulate (your name, company name, description)
• Body language
By Adeo Ressi https://www.youtube.com/watch?v=i68Hts-5gDM
Display Confidence

7. RULE 2
• No excuses!
• Tired
• First presentation
• No time to do
research
• No data

8. RULE 3
• Avoid Superlatives (any adjectives)
• Huge
• Best
• First, only, number one
• Rock stars
• Revolutionary
• Fast
• Including buzz words, acronyms, industry jargon

9. Use data
I’m in _____ market that has a
150M _____s and they spend
an average of $_____ every
_____
RULE 4

10. RULE 5
• Money
• Partners
• Connections
• Team
Ask what you need

11. More Tips to Remember
• Articulate YOUR business!
• 3 most important things to say
• Do not save the best for the last
• Every single slide has a reason
• Don’t start with a question
• Relate to the audience, especially VC
• Validate
• Do a demo
• Master 15 seconds pitch: who you are, what you do

12. 1. Integrity
2. Passion
3. Experience
4. Knowledge
5. Skills
6. Commitment
7. Vision
8. Realism
9. Ability to learn (be coached)
Things to Communicate

13. Distractors
1. Speed & articulation
2. Body language
3. No eye contact
4. Typos
5. Poor logic/structure
6. Things that are not true
7. Things that VC does not understand
8. Things that make VC think
9. Inconsistencies
10. Poor Q&A handling

14. Presentation Structure
• Name + business overview
• Problem
• Solution
• Market
• Business model
• Strategic relationships
• Competition + entry barriers
• Team
• Financials

15. Practice and Feedback

16. Examples
• Presentation decks http://bestpitchdecks.com http://
www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-
deck-2011-9#-10
• The Next Big Sound (opening min 9) http://www.youtube.com/embed/
RAKJcWYAvW4 https://
www.youtube.com/watch?v=nHh8Xu43KoU
• Elevator pitch (both good and poor) https://www.youtube.com/watch?
v=78NpHIS0U_0&list=PLLUQZuwf1BFohoJAbcF63pGk_TkBlFZhb&index=2
https://www.youtube.com/watch?v=nL6CaZ-umk4
• TechCrunch Moscow http://www.digitaloctober.ru/ru/events/
techcrunch_moscow_2012_den_prezentatsiy/video
• Some more tips http://video.seedcamp.com/v.ihtml?
token=5fd7fbb34aa58db4d8c49256e43ad333&source=share&photo%5fid=865597
http://www.ted.com/talks/david_s_rose_on_pitching_to_vcs#t-458368

17. More Practice

18. – Adeo Ressi
One Sentence Company Description

19. Example 1
“Our company is developing an online
community and marketplace for IT/software
consultants to discover the best available
contract positions based on user reviews of client
companies, their preferred vendors, the jobs, and
billing rates.”

20. Example 2
“My company quikStarts is developing an
application that helps product support teams in
companies of all sizes, create step by step
instructions on the web, to reduce operating
cost.”

21. Example 3
“My company, Quesume, is developing a social
network to help employers and college students
solve the problem of the “networking and skills
divide” by supplying a social network for
employers to offer real life case studies for
students to apply and get feedback on during
each of their college years.”

22. Example 4
“My company, SIDCO is developing an assisted
living automation appliance to enable medical
institutions, along with the family and friends with
smartphones or tablets to remotely monitor and
assist the ageing population, thereby enabling
the elderly to live comfortably in their own
dwellings by easily interacting with the state of
the art appliance using Natural User Interface.”

23. Example 5
“My company, Roundtable, is a social decision
platform for Type A moms and dads to make
considered parenting choices with input from
friends through shareable polling widgets, private
collaboration pinboards, and a directory of
friends who’ve made similar choices in the past.
Parenting is hard…but your friends can help.”!

24. Maria Netaeva
• mnetaeva@gmail.com
• @mnetaeva