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How Top Marketers Make Emotional Connections to Win

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The document discusses how top marketers make emotional connections with consumers to succeed in the marketplace. It argues that emotions trump intelligence, and that marketers need to focus on four key ingredients: discovery, exploration, inspiration, and attraction. Brian Sheehan and Michael Pranikoff presented on this topic, discussing how big data can help marketers better understand consumers on an emotional level.

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How the World's Top Marketers Make Emotional Connections to Win the Marketplace Brian Sheehan Associate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University Michael Pranikoff Global Director, Emerging Media PR Newswire @mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
EQ > IQ EMOTIONS TRUMP INTELLIGENCE @mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
4 Ingredients @mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
Discovery @mpranikoff @bjsheehan7 #loveworks
Exploration @mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
http://youtu.be/xwndLOKQTDs @mpranikoff @bjsheehan7 #loveworks
Inspiration @mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
Attraction @mpranikoff @bjsheehan7 #loveworks
@mpranikoff @bjsheehan7 #loveworks
Big Data Big Love @mpranikoff @bjsheehan7 #loveworks
How the World's Top Marketers Make Emotional Connections to Win the Marketplace Brian Sheehan Associate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University Michael Pranikoff Global Director, Emerging Media PR Newswire @mpranikoff @bjsheehan7 #loveworks

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