Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.

2. SOCIAL MEDIA
allows us to reach countless
people on a constant basis.
Of course, that means your competition can too.
With so many messages reaching customers,
it’s vital that you and your brand get it right.

3. But not all social sites allow users
to interact in the same way.
While there are some overlapping strategies
that pertain to every social media channel,
each network has its own nuances and
unique opportunities for engagement.

4. To help you succeed, we’ve put
together our TOP 5 TIPS for five of
the top social platforms for brands.
*Pulled from our blog post, “105 Tips for
Successful Social Media Marketing”

5. FACEBOOK
With more than 1.65 billion daily active
users, the “social network” is still the most
popular amongst brands and people.
By now, almost the entire world is on
Facebook it seems.

6. Stick to a schedule.
Post 1-3 times per day depending on the
amount of content you produce.

7. When creating posts,
keep them short and direct,
and include a call to action.

8. Hashtags?
Skip them on this channel.
When was the last time you searched for a
hashtag on Facebook? Us neither.

9. Share relevant and original content
your audience would be interested in.
With the frequent algorithm changes, you may not
get many chances to appear in people’s feeds –
so make the most of your content.

10. Don’t be afraid to boost a post that
performed well organically.
It can be economical and effective when the post is
properly targeted to audience interests.

11. TWITTER
Social media has exploded since the first
tweet in 2006; however, brands are still
flocking to the 140-character medium.
Whether you’re announcing news or
educating customers, Twitter offers a
unique, interactive platform people love.

12. Start with listening.
Be conscious of trending topics in your industry
or current events that may impact your tweeting.

13. Research hashtags
before using them.
A minute of research may save
you days of headaches.
Additional reading, “#SocialMedia Tips:
How to Use Hashtags in PR and Marketing”

14. Add photos, GIFs and
other images to your tweets.
Research has shown tweets with photos
get 313%* more engagement.
*Source: Twitter

15. Leverage Twitter Polls.
They’re a great way to spark engagement
and gather audience insights.

16. Create a “to engage with” list.
Add industry pros and influencers to a private
Twitter list and engage with them regularly.
Additional reading, “Identifying Opportunities & Issues:
Keys to Monitoring Traditional & Social Media”

17. LINKEDIN
Unlike other social platforms, LinkedIn is
more focused on business and industry
insights. The tone is more professional and
the content shared should be as well.

18. No hashtags.
LinkedIn does not support them.

19. Focus the timing of your posts on the
work week, but experiment with
evening and weekend posts.
People frequently check LinkedIn
when they’re not in the office.

20. Forgo the link generated preview and
attach an image or other rich media
to your posts to drive more views.
The URL to the content you’re promoting can still be
included as a short link in the text of your post.

21. Consider sponsoring your top-
performing content to reach a target
audience beyond your followers.
Because people share so much business
information on LinkedIn, you can target your
promoted posts with precision.

22. Don’t forget about Showcase Pages.
They are a great way to highlight certain aspects
or services your brand provides.

23. INSTAGRAM
Not a newcomer to the social media scene,
but a rising star among marketers. When
done right, Instagram can add an engaging
multimedia layer to your marketing strategy.

24. Graphics must look good on mobile.
Instagram is a mobile app created for cell phones.
Images and graphics that look great on your
desktop or iPad may cause people to squint
or be confused on Instagram.

25. Remember that you cannot link from
individual posts, only from your bio.
Instagram only allows links in a post
when it’s a paid advertisement.

26. Update your profile’s URL to link
directly to your latest content.
Announcing new content or promoting an
upcoming event? It’s easy to change the URL in
your profile to point audiences directly to
the new content you’re promoting.

27. Use your hashtags wisely.
You can add up to 30, but it’s not recommended.
Keep it to 7-10 good ones.
Additional reading, “#SocialMedia Tips:
How to Use Hashtags in PR and Marketing”

28. Use the video option to tease
upcoming product launches
or company news.
Additional reading, “Make Your Product Launch the Start
for a Multi-Channel Content Promotion Plan”

29. PINTEREST
Pinterest differentiates itself from the social
media pack by providing a visual search
engine with a social twist. Users can follow
topic-specific boards or search for content
based on keywords and category prompts
and then save pins to their own boards.

30. Leverage captions when
pinning others’ content.
When saving third party pins to your boards, rewrite
the descriptions for effectiveness and improve
search results.

31. The taller the better!
Taller images get more repins.* And repins will get
your content more attention.
*Source: Dan Zarrella, Perspective iX

32. Strategically place your boards
on your home page.
Users visiting your page will be drawn to the
boards closer to the top and center of the page.
Place your most important boards in that
location to maximize traffic to them.

33. Pinterest search is not Google.
You will need to adjust your search optimization to
make it specific to the platform. Test search your
general keywords within the platform and take note
of the prompts that Pinterest offers.

34. Be sure your pin captions
include a call to action.
Additional reading, “How to Use and Measure Pinterest
in Your B2B Content Marketing”

35. For more tips, read our blog post:
105 Tips for Successful
Social Media Marketing

36. You may also be interested in these free white papers:
Engage in Social Conversations around a Brand
Leveraging Social Media to Build Brand Strategy
Identifying Opportunities & Issues:
Keys to Monitoring Traditional & Social Media