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Apple iPod -- A Consumer Perspective
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Apple iPod
1.
2.
3.
Target Market
4.
5.
6.
7.
Well known
Electronic Company in the World
8.
9.
10.
iPod: Classic, Touch,
Nano, Mini and Shuffle
11.
12.
Transition towards a
necessity
13.
14.
Classy Stylish and
Attractive
15.
16.
Music on the
go
17.
18.
19.
20.
Rewards and Punishments
21.
22.
iPod has created
a niche of its own, and formed a community which includes all iPod owners sharing music files, podcasts, videos
23.
24.
Apple should
concentrate more on emotional appeal of the consumers. - Accessories
25.