Whirlpool of India is a leader in the home appliance industry but has lost market share and executives in recent years. The document discusses Whirlpool's global leadership position, vision, mission and values. It then analyzes strengths such as its brand name and experience, but also weaknesses like reducing profits and threats from competitors gaining market share. Recommendations include motivating distributors, promoting aggressively, creating a healthy executive environment, and re-entering with competitive pricing.

1. WHIRLPOOL OF
INDIA
In a pool of mess

3. THE TROUBLE…..
HOW A WHITE GOODS MARKET LEADER LOST
MONEY , MARKETSHARES – AND FINALLY , IT’S
MANAGING DIRECTOR.THUS, HOW WILL THE
COMPANY SURVIVE ??

4. INTRODUCTION
• Whirlpool Corporation is a
leader of the $100 billion
global home appliance
industry.
• Our appliances
are marketed in nearly
every country around the
world.
• annual sales of
approximately $19 billion in
2008.

5. • Whirlpool has 70,000
employees and maintains 67
manufacturing and
technology research centers
around the world.
• All major appliances
categories, including fabric
care, cooking, refrigeration,
dishwashers, countertop
appliances, garage
organization and water
filtration.

6. Key persons
Raj Jain (MD)
Jeff M. Fettig (CEO) Garrick D’Silva (Ex Chairman)

7. Leading Brands
• The Whirlpool brand is the world's No. 1
global appliance brand.
• Whirlpool markets some of the world’s most
recognized appliance brands, including
Whirlpool, Maytag, KitchenAid, Jenn-Air,
Amana, Bauknecht, Brastemp and Consul.

8. Vision
Every Home… Everywhere… with Pride, Passion and
Performance
• Pride... in our work and each other
• Passion... for creating unmatched customer
loyalty for our brands
• Performance... that excites and rewards global
investors with superior returns
• We bring this vision to life through the power
of our unique global enterprise and our
outstanding people... working together...
everywhere.

9. Mission
• Everyone,
• Passionately
Creating Loyal
Customers for
Life

10. Values
• Respect
• Integrity
• Diversity and Inclusion
• Teamwork
• Spirit of Winning

11. PROBLEMS
• Continuous Fall in market share
• lost at least 18 senior executives
• Distributers are not satisfied
Financial year 2002 1st quarter of
2004
Washing machine 20.8% 14.5%
Refrigerators 22.8% 22.2%

13. STRENGTH
• large experience executive team.
• market leader
• Large market share
• Big brand name
• Global operating platform
• Best trade position

14. WEAKNESS
• Reducing market share
• Reducing profit
• Resignation of senior executive
• Lack of strategy

15. OPPORTUNITIES
• To arrange capital
• Providing attractive schemes
• regain leadership from LG.
• AC and Microwave category are larger and fast
going categories
• Growing Asian market

16. THREATS
• LG, Samsung, and other companies are most
competitors
• Reducing market share.
• Distributors getting angry and leaving the
network.
• Increase raw material cost

17. Recommendation
• Motivate distribution channel
• needs more aggressive and competitive
promotions
• Healthy environment between top executive
• Re-entering in market with penetration pricing
and attractive scheme.

18. PRESENTED BY:-
1.PRAKASH GUPTA
2.BRAJEESH BAGHEL