With its humble beginning as a novel concept in the 1960s, vacation/timeshare ownership tourism has gradually attracted masses of tourists, real estate developers, and investors equally. It is one of the key segments of hospitality industry, holding vast growth potential, with major drivers being growing interest in vacationing and increasing disposable income. Developed countries like the US and Europe are the foremost markets for vacation ownership. As the technological advancement in communications and travel has been moving on the rapid growth trajectory, a stark change in societal and demographic landscape is visible world over. For instance, increasing number of working adults and women, early retirement, growing demand for leisure and recreation, increasing urban population and ameliorating economic conditions are among some of the major factors responsible for raised demand of vacation ownership products. At present, the global vacation ownership industry is recovering at a fast pace and both demand and supply factors are poised to observe substantial growth in the years to come. However, as the trend suggests, demand is growing relatively faster in comparison with supply. Increase in the factors like occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR) have made significant contribution to the growth of the industry. The report offers an analysis of the global vacation ownership market. It discusses major market trends, growth drivers and challenges. The market for vacation ownership is personified by intense competition, with numerous large and regional players competing on the basis of quality and location of timeshare resorts, flexibility of usage, and other services offered by them. Wyndham Worldwide Corporation is the leading player in the global vacation ownership market in terms of revenues, number of resorts, and number of owners. The other leading players include Marriott International, Starwood Hotels, Hilton Hotels, and Hyatt Hotels, among others.

1. Vacation Ownership (Timeshare) Industry Report
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2013
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2. Executive Summary
With its humble beginning as a novel concept in the 1960s, vacation/timeshare ownership tourism has gradually attracted
masses of tourists, real estate developers, and investors equally. It is one of the key segments of hospitality industry, holding
vast growth potential, with major drivers being growing interest in vacationing and increasing disposable income. Developed
countries like the US and Europe are the foremost markets for vacation ownership.
As the technological advancement in communications and travel has been moving on the rapid growth trajectory, a stark
change in societal and demographic landscape is visible world over. For instance, increasing number of working adults and
women, early retirement, growing demand for leisure and recreation, increasing urban population and ameliorating economic
conditions are among some of the major factors responsible for raised demand of vacation ownership products.
At present, the global vacation ownership industry is recovering at a fast pace and both demand and supply factors are poised
to observe substantial growth in the years to come. However, as the trend suggests, demand is growing relatively faster in
comparison with supply. Increase in the factors like occupancy rates, average daily rate (ADR), and revenue per available
room (RevPAR) have made significant contribution to the growth of the industry.
The report offers an analysis of the global vacation ownership market. It discusses major market trends, growth drivers and
challenges. The market for vacation ownership is personified by intense competition, with numerous large and regional players
competing on the basis of quality and location of timeshare resorts, flexibility of usage, and other services offered by them.
Wyndham Worldwide Corporation is the leading player in the global vacation ownership market in terms of revenues, number
of resorts, and number of owners. The other leading players include Marriott International, Starwood Hotels, Hilton Hotels, and
Hyatt Hotels, among others.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of
the industry. We employed various significant variables that have an impact on this industry and created regression models with
SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several
independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables,
and tests.
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3. One of the major pieces completing the travel industry structure includes the ‘Hospitality Segment’ which
stands out as a significant and important sect of the overall travel industry…
The timeshare ownership on global scale is found to be modest …….%
of all the households worldwide. The highest share has been observed in
North America, ……….%, followed by Europe …….%.
In between 2010 and 2011, demand in the lodging industry of the US
increased by a modest ………%, whereas, supply recorded a marginal
growth of ……..%. In the non-US American region, the demand in the
lodging industry has grown by ……..%, whereas, the supply has grown by
………% over the period cited. In the Asia Pacific region, demand and
supply grew by …….% and …….%, respectively
Approximately ……..% of the respondents mentioned that owning
timeshare properties help them in minimizing future vacation costs. About
……….% of the respondents have said that vacation ownership provides
access to resorts in better locations
%
Change of Supply Change of Demand
Global Timeshare Ownership Penetration
Demand & Supply of Global Lodging Industry (2011)
North
America
Europe
South
America
RoW
%
Reason of Buying Vacation Ownership
Saving on
Future
Vacation
Costs
Location of
the resort
Flexibility of
Locations
and Time
Increasing
Certainty of
Vacation
Quality
Assurance
Exchange
opportunity
%

4. Timeshare lets families share ownership of completely furnished vacation accommodations, called a
‘vacation ownership interest’ (VOI). Owners can either buy a weekly interval or points for a one-time
purchase price and yearly maintenance fees…
In the US, as of 2012 there were nearly …… units per resort on average.
Including lock-offs there were approximately …… units in totality. As of
December 31, 2012, the total number of intervals and weekly equivalent
intervals owned was approximately …… million.
Timeshare sales in the US peaked at US$........ billion in 2007 and just
before the onset of global financial crisis and they plummeted significantly
over the next two years, bottoming down to US$.......... billion in 2009.
Timeshare sales observed an increase of ……..% reaching
US$................billion in 2012 from US$.......billion in 2011.
Resorts with higher average sales prices are predisposed to have higher
occupancy and maintenance fees. For instance, in 2012 the average
selling price per interval was US$........., US$...........higher in comparison
with US$...........in 2011.
Average Selling Price per Interval in the US (2005-2012)Vacation Ownership Market Sales of the US (2005-2012)
)
Average Resort Size in the US (2005-2012)
2005 2006 2007 2008 2009 2010 2011 2012
US$Billion
ygff
2005 2006 2007 2008 2009 2010 2011 2012
US$
2005 2006 2007 2008 2009 2010 2011 2012
No.ofUnits

5. The average occupancy was found to be …..% witnessing a decline of ……….% as compared to the
occupancy rate of ………..% observed in 2011. In terms of unit mix, there were approximately …. two
bedroom units while one bedroom sets were the next most common thing with …… units.
As of 2011, Wyndham Worldwide was the market leader in the timeshare ownership properties development segment with
………% share followed by Marriott Vacations in the second place with …………% market share. All the remaining players held no
more than …………% share in the respective market during the cited year.
The US timeshare average resort market size is forecasted to reach ………. units by the end of 2013, registering an increase of
about ……….% compared to ……….. units in 2012. The same is expected to record a compound annual growth rate of
approximately ………..% for the period spanning 2011-2015.
The market growth is projected to be driven by an increase in GNI per capita in the US with global urban population and
international tourists visiting the US fuelling the growth. All these factors are anticipated to generate increased demand for vacation
ownership resorts in the region.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
Wyndham Marriott Bluegreen Starwood
Hilton Hapimag Disney Holiday Inn
Silverleaf Villa Others
2011 2012 2013E 2014E 2015E
No.ofUnits
Timeshare Market Share by Company (2011)
The US Timeshare Average Resort Size Forecast
(20011–2015F)

6. Table of Contents
1. Hospitality Industry: Overview
1.1 Vacation Ownership Industry
1.1.1 Working of the Timeshare Concept
1.1.2 Fractional Ownership
2. Vacation Ownership Market Structure
2.1 Global Vacation Ownership Market
-Market Overview
-Penetration Rate
2.2 The US Vacation Ownership Market
2.2.1 Industry and Performance Statistics
-Market Value
-Resort Size
-Maintenance Fee
-Average Selling Price
-Other Industry Statistics
2.2.2 Occupancy and Ownership Statistics
-Average Occupancy
-Segmentation of Resorts
-Key Ownership Statistics
3. Market Dynamics
3.1 Industry Trends and Developments
3.1.1 Fast Paced Recovery of Timeshare Industry in the
Developed Markets
3.1.2 Higher Profitability in Buying Timeshare Compared to
Hotel Stays
3.1.3 Growing Popularity for Eco-Friendly Timeshare Resorts
List of Charts & Tables
List of Charts
Hospitality Industry Structure
Timeshare Industry- Relationship between Consumer, Developer and
Exchange Network
Global Timeshare Ownership Penetration
Demand & Supply of Global Lodging Industry (2011)
Reason of Buying Vacation Ownership (2011)
Average Resort Size in the US (2005-2012)
Vacation Ownership Market Sales of the US (2005-2012)
Maintenance Fee charged per Interval in the US (2005-2012)
Average Selling Price per Interval in the US (2005-2012)
Average Occupancy of Vacation Ownership in the US (2005-2012)
% Share of Units by Number of Bedrooms in the US Resorts
Mix of Units by Number of Bedrooms in the US Resorts
Global Urban Population (2005-2011)
Internet Users in the World by Region (June 2012)
Regional Internet Penetration Rate (June 2012)
Internet Penetration in the Americas (June 2012)
Growth of HNIs’ Wealth and Population (2005-2011)
Global Wealth Distribution (2011)
Distribution of HNIs Wealth and Population (2011)
Global GDP (2001-2011)
World GDP per Capita (2005-2011)
US GNI per Capita (2007-2012)
International Tourist Arrivals in the US (2007-2012)
Timeshare Market Share by Company (2011)
Wyndham’s Revenue Share by Business Segments (2012)
Wyndham’s Revenues and Net Income (2009-2012)
Marriott’s Revenue Share by Business Segments (2012)
Marriott’s Revenues and Net Income (2009-2012)
Starwood’s Revenue Share by Business Segments (2012)
Starwood’s Revenues and Net Income (2009-2012)
Hyatt’s Revenue Share by Business Segments (2012)
Hyatt’s Revenues and Net Income (2009-2012)
The US Timeshare Average Resort Size Forecast (20011–2015F)

7. 3.2 Growth Drivers
3.2.1 Increasing Demand for Leisure and Recreation
3.2.2 Increasing Urban Population
3.2.3 Increasing Internet Penetration
3.2.4 Rising Population of HNIs
3.2.5 Growing Global Economy
3.2.6 Zealous International Tourism Industry
3.3 Challenges
3.3.1 Liquidity Constraint and Low Resale Value of Timeshare
Properties
3.3.2 Business-Inherent Issues
4. Competitive Landscape
-Competitive Overview
-Market Share
5. Company Profiles
5.1 Wyndham Worldwide Corporation
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
-Strategic Acquisitions
-Technological Advancements
5.2 Marriott International, Inc.
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Geographic Expansion
-Revenue Management
List of Tables
The US Vacation Ownership Industry Size (2011 and 2012)
US Vacation Ownership Industry Performance Metric (2011 and 2012)
US Vacation Ownership Rental Revenues (2011 and 2012)
US Timeshare Interval Ownership Statistics (2011)
Cost Outlay Comparison of Timeshare and Hotels (2011)
Key Purpose of the Trip in the US (2010 & 2011)
Dependent & Independent Variables (2007-2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

8. 5.3 Starwood Hotels & Resorts Worldwide, Inc.
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Long Term Growth Opportunities
-Performance Measurement/Repositioning
5.4 Hyatt Hotels Corporation
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Focus on Acquisitions
-Performance Evaluation
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

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