One of the major industries growing at a rapid pace includes the sugar and sweetener industry, the sub-industry of food additives industry. An artificial sweetener is something derived chemically and possesses the sweetness profile similar to sugar. On the other hand, sweeteners of natural origin are extracted from berries, fruits and certain plant species. Sweeteners are of three type viz. Caloric, Low Calorie and Zero Calorie (high intensity) sweeteners. Each type of sweetener has varying potency and associated chemical properties. Moreover, each type of sweetener has its own merits and demerits. Now a days, ‘Stevia’, a high intensity sweetener of natural origin is penetrating the sweetener market swiftly on account of its comparably better chemical properties and effect on one’s health. The sugar and sweetener industry has been growing on the back of factors like, growing number of diabetic patients worldwide, expanding obese population, mounting cardiovascular diseases incidences, and increasing consumption by the food and beverages industry. Furthermore, factor like growing ageing population is also contributing in the growth of the sugar and sweetener industry. With increasing age, deteriorating health condition and diseases like diabetes surface due to which the diet and sugar consumption has to be restricted. Moreover, trends like evolution of sweetener market, growing awareness of stevia, sugar price movement and production of ethanol are also examined. The leading players operating in the respective industry on the global scale include DuPont, PureCircle and Tate & Lyle. Along with the profiles of key industry players, the competition prevailing in the global sugar and sweetener market, and the competitive landscape of the US is also included

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Global Sugar and Sweetener Market
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2012

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Executive Summary
One of the fastest growing businesses includes the sugar and sweetener sector, which is a sub-industry of the food additives industry.
An artificial sweetener is derived chemically and possesses the sweetness similar to sugar. On the other hand, sweeteners of natural
origin are extracted from berries, fruits and certain plant species.
Sweeteners are of three type viz. Caloric, Low Calorie, and Zero Calorie (high intensity). Each type of sweetener has varying potency
and associated chemical properties. Moreover, each of them has its own merits and demerits. Now a days, „Stevia‟, a high intensity
sweetener of natural origin, is penetrating the sweetener market swiftly on account of its better chemical properties and health
benefits.
The sugar and sweetener industry has been growing on the back of factors like, growing number of diabetic patients worldwide,
expanding obese population, mounting cardiovascular diseases incidences, and increasing consumption by the food and beverages
industry. Furthermore, factors like growing ageing population, are also contributing to the growth of the sugar and sweetener industry.
The demand and use of sweeteners is highly affected by factors including increasing age, deteriorating health condition, and rising
incidence rate of diseases like diabetes which restrict the consumption of sugar and related products. Moreover, trends like evolving
sweetener market, growing awareness of stevia, sugar price movement, and production of ethanol are also playing a significant role in
shaping this industry.
This report analyzes the global sugar and sweetener market, including segmental and regional analysis. Segments like caloric
sweetener (sugar and HFS), low calorie sweetener (sorbitol) and high intensity sweetener (stevia), and regions including North
America (the US, Canada and Mexico), Europe, Asia-Oceania (China, India and Japan) and Brazil have been discussed in detail. The
leading players operating in the respective industry on the global scale include DuPont, PureCircle, and Tate & Lyle. Along with the
profiles of key industry players, the competition prevailing in the global sugar and sweetener market, and the competitive landscape of
the US is also included.

3. A type of food additive which creates the similar effect of sugar in taste, generally with less food energy is
known as ‘sugar substitute’
Global Sweetener Market by Volume (2009-2011)
The global sweetener market, in terms of volume, increased from
…million tonnes in 2009 to …..million tonnes in 2011 at a CAGR of
…..% over the cited period.
 By the type of product, sugar made the highest volume
Million Tonnes
contribution to the global sweetener market in 2011 with …...million
tonnes, while the second major contributor was HIS with …..million
tonnes. Polyols represent another class of sweetener gaining
increasing consumer acceptance worldwide. For the year 2011,
polyols contributed a volume of ….. million tonnes to the global
sweetener market.
 In terms of production, the US was the highest contributor with
….. million tonnes of HFS production, followed by Asia with
2009 2010 2011 ….million tonnes of HFS production in 2010/11. As of 2010/11, the
US accounted for a staggering share of …% in the global HFS
production, followed by Asia and Europe with ….% and …% shares
respectively.
Global Sweetener Market by Product Volume (2009-2011)
World HFS Production by Region (2007/08-2010/11)
ROW
Million Tonnes
Other Americas
Europe
Asia
USA
Million Tonnes
Sugar HIS HFS Polyols
2010/11 2009/10 2008/09 2007/08
2009 2010 2011

4. For the period of 2009 to 2011, sugar, HFS and HIS respectively recorded an increase of …%, …% and …%
in demand…
World Sugar Production by Geography (2012/13)
 World over, sugar holds the top slot within the class of caloric sweeteners. It
is the most commonly used sweetener. As of 2012/13, world sugar production
was highest in Asia-Oceania region which accounted for a share of ….%,
followed by Central and South America constituting …..% share in the same.
As of 2010, China was the largest sorbitol consumer accounting for a little
over one third of the global sorbitol consumption. Also, China claimed ….% and
….% of world capacity and production, respectively, in the same year.
Moreover, from 2007 to 2010, sorbitol consumption in China increased at an
average annual rate of approximately ….%. The US and Europe are the other
two major consumers of sorbitol, constituting ….% and ….% respectively in the
global sorbitol consumption.
 In terms of product wise consumption, saccharin witnessed the maximum
Asia-Oceania Central & South America growth with its consumption increasing from ……million tonnes in 2009 to
…………million tonnes in 2010, while aspartame witnessed a minute decline
Europe Noth America
during the same period.
Africa Middle East
Caribbean
Global HIS Consumption (2009 & 2010)
Global Sorbitol Consumption Share by Region (2010)
Million Tonnes w.s.e
)
Stevia
Others
Neotame
Sucralose
Saccharin
Cyclamate
Aspartame
Acesulfame-K
China US
Western Europe Japan 2009 2010
India Central/Eastern Europe
RoW

5. The key HFCS producing companies in the US include Archer Daniels Midland Company; Cargill,
Incorporated; Corn Products International, Inc.; National Starch LLC; Penford Products Co.; Roquette
America, Inc. and Tate & Lyle Americas. …
Global New Product Launches with Stevia Extract (2010) The US HFCS Production and Consumption (2008-2012E)
Sugar, Gum &
confectionary
Million Short Tonnes
Dairy
Sweeteners and
Sugar
Snacks
Non-Alcoholic
Beverages
Number of products launched with Stevia Extract 2008 2009 2010 2011 2012E
Sweetener Consumption in Mexico (2009/10-2011/12)
Among the new stevia products introduced all across the globe,
non alcoholic beverages were the ones launched in highest
quantity of ….. followed by snacks with their number being …...
Metric Tonnes
Taking into account the HFCS consumption in the US, it has
been losing its sheen ever since 2009. The consumption level is
expected to decline further to …..million short tonnes in 2012 from
…million short tonnes in 2011.
In 2011-12, sugar deliveries for human consumption were
recorded at ……. metric tonnes while the value for high fructose
corn syrup (HFCS) was …..metric tonnes on dry weight basis.
2009/10 2010/11 2011/12
Sugar HFCS
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa

6. Sugar usage in Asia grew at a CAGR of ……% in the four year period spanning from 2008/09 to 2012/13…..
Asia’s HFS Production (2007/08-2010/11) Asia’s HFS Production Share by Region (2010/11)
Thousand Tonnes Dry
Weight
Japan China South Korea Taiwan Others
2007/08 2008/09 2009/10 2010/11
 Japan is the leading region in Asia, in terms of its HFS production share of ……..%, followed by China with ………..% share as of 2010-
11. South Korea is the third largest contributor to the overall production of HFS across Asia with ……..% share during the same period
 As far as the production of starch sweetener is concerned in China, it increased by roughly …….% to reach ……… (thousand metric
tonnes) in 2011 as compared with ………(thousand metric tonnes) in 2007.
 Major companies operating in this field include PureCircle, Tate & Lyle, Danisco and DuPont. In the US HFCS market, Carghill and ADM
enjoy the leading position with ……..% share each. The next major player is Tate & Lyle with a market share of ………%. The key factors
to drive the US HFCS industry volume growth include strong demand for exports of HFCS to Mexico which has offset the waning volumes
in the domestic demand.
Key Growth Drivers include:
-Growing Number of Diabetic Patients Worldwide
-Expanding Obese Population
-Mounting Cardiovascular Diseases Incidences
-Increasing Consumption of HIS by the Food and Beverages Industry
-Ameliorating Economic Conditions

7. Table of Contents List of Graphs & Tables
1. Overview List of Charts
1.1 Sweeteners
1.2 Types of Sweeteners Classification of Sweeteners based on Potency
1.2.1 Caloric Sweeteners Global Sweetener Market by Volume (2009-2011)
1.2.2 Polyols (Sugar Alcohols) Global Sweetener Market by Product Volume (2009-2011)
1.2.3 High Intensity Sweeteners Global Sweetener Market Share by Product (2011)
-Stevia Extract Sweeteners Global Number of Products by Sweetener Type (2010)
-Sweet Protein: Thaumatin Growth in Global Sweetener Demand from 2009 to 2011
1.3 Regulation of Sweetener Market World HFS Production by Region (2007/08-2010/11)
World HFS Production Share by Region (2010/11)
2. Global Sweetener Market by Category Annual Growth in World HFS and Sugar consumption (2007-2011)
-Overall Market Volume Share of HFS in Consolidated Consumption of Sugar and HFS by Region
-Product Volume (2012)
-Growth in Demand World Sugar Production by Geography (2012/13)
World Sugar Usage by Geography (2012/13)
2.1 Global Caloric Sweetener Market Global Sorbitol Consumption Share by Region (2010)
Global HIS Consumption (2009 & 2010)
2.1.1 High Fructose Syrup (HFS) Global High Intensity Sweetener Market Share by Product (2011)
-Market Overview High Intensity Sweetener Market – Share by Region (FY11)
-Production by Region Global Stevia Product Launches (2010)
-Annual Growth Global New Product Launches with Stevia Extract (2010)
North America‟s Sugar Production Share by Region (2012/13)
2.1.2 Sugar North America‟s Sugar Usage Share by Region (2012/13)
-Production by Region Sweetener Prices in North America- Relative to Sugar Prices (2012)
-Consumption by Region The US HFCS Production and Consumption (2008-2012E)
-Exports & Imports Share of HFCS in the Consumption of HFCS and Sugar in the US (2007-
2012E)
2.2 Global Low Calorie Sweeteners (Polyols) Market Sweetener Consumption in Mexico (2009/10-2011/12)
Mexico‟s Area of Cane Harvested and Sugar Yield (2008/09-2012/13)
2.2.1 Sorbitol Mexico‟s HFCS Consumption (2007/07-2011/12)
-Market Overview Asia‟s HFS Production (2007/08-2010/11)
-Consumption by Region Asia‟s HFS Production Share by Region (2010/11)
Production Volume of Sugar & Starch Sweeteners in China (1999-2011E)
2.3 Global HIS Market India‟s Artificial Sweetener Market Share by Product (September 2012)
-Consumption by Product Segment Brazilian Sugar Production (2008/09-2010/11)
-Regional Breakdown Brazilian Sugar Consumption (2008/09-2010/11)
Brazilian Sugar Exports (2008-09-2010/11)
2.3.1 Stevia
-Market Overview
-Product launches

8. 3. Sweetener Market by Geographic Region
List of Charts
3.1 North America
Focus On Natural Zero-Calorie Sweeteners
-Sugar Statistics
Penetration of Stevia
-Regional Breakdown
Awareness for Stevia is growing in major markets worldwide
-Price Trend
Number of Countries Introducing F&B Stevia Products (2008-2012E)
International Sugar Agreement, Raw Sugar Prices (January 2011-February
3.1.1 The US
2012)
-Sugar Statistics
Ethanol Production by Types of Feedstock Used (2008-10 & 2020)
- HFCS Production/Consumption
Global Diabetes Population (2006-2011)
Global Prevalence Rate of Diabetes by Age Group (2010)
3.1.2 Mexico
Recent Status and Outlook for Global Diabetic Patients (2010-2030)
-Sugar Statistics
Growth in Worldwide Obese Population (2004-2012F)
-Sweetener Consumption
Regional Caloric Consumption of Sweetener by Category (2011)
-HFCS Consumption
Consumption of Carbonated Drinks in the US (2008-2012E)
Global Ageing Population, +60 years (2005-2013F)
3.1.3 Canada
Global GDP (2001-2011)
-Sugar Statistics
World GDP per Capita (2005-2011)
The US HFCS Market Share by Company (2012)
3.2 Europe
PureCircle‟s Revenues and Net Profit (FY2009-FY2012)
-Sugar Statistics
Tate & Lyle Revenue Share by Business Segments (2012)
-Regional Breakdown
Tate & Lyle Revenue (FY10-FY11)
DuPont‟s Revenue Share by Business Segments (2011)
3.3 Asia-Oceania
DuPont‟s Revenues & Net Income (2008-2011)
-Sugar Statistics
-HFS Production
List of Tables
3.3.1 China
Comparison of Various Types of Caloric Sweeteners
-Sugar Statistics
Comparison of Sugar Alcohols with Sugar
-Production Volume
High Intensity Sweeteners Approved in the US
-Price Trend
Stevia Leaf Extract Profile
Growth in Sweetener Consumption
3.3.2 India
World Sugar Production (2008/09-2012-13)
-Sugar Statistics
World Sugar Imports (2008/09-2012-13)
-Market Share
World Sugar Exports (2008/09-2012-13)
World Sugar Total Use (2008/09-2012-13)
3.3.2 Japan
North America‟s Sugar Statistics (2008/09-2012/13)
-Sugar Statistics
3.4 Brazil
-Sugar Statistics

9. 4. Market Dynamics
List of Tables
4.1 Key Trends
The US Sugar Statistics (2008/09-2012-13)
4.1.1 Evolution of Sweetener Market
Mexico‟s Sugar Statistics (2008/09-2012-13)
4.1.2 Growing Awareness of Stevia
Canada‟s Sugar Statistics (2008/09-2012-13)
4.1.3 Sugar Price Movement
EU-27 Sugar Statistics (2008/09-2012-13)
4.1.4 Production of Ethanol
Western Europe‟s Sugar Statistics (2008/09-2012-13)
Eastern Europe‟s Sugar Statistics (2008/09-2012-13)
4.2 Growth Drivers
Asia-Oceania‟s Sugar Statistics (2008/09-2012-13)
4.2.1 Growing Number of Diabetic Patients Worldwide
Asia‟s HFS Production by Region (2007/08-2010/11)
4.2.2 Expanding Obese Population
China‟s Sugar Statistics (2008/09-2012-13)
4.2.3 Mounting Cardiovascular Diseases Incidences
Ex-factory Prices of Sweeteners in China (June 2011)
4.2.4 Increasing Consumption of HIS by the Food and Beverages
India‟s Sugar Statistics (2008/09-2012-13)
Industry
Japan‟s Sugar Statistics (2008/09-2012-13)
4.2.5 Growing Ageing Population (+60 Years)
PureCirlce‟s Joint Ventures (2012)
4.2.6 Ameliorating Economic Conditions
5. Competitive Landscape
5.1 Competition in the US
6. Company Profiles
6.1 PureCircle
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategies
-Expanding Market Share
-Growth through Strategic Collaborations
6.2 Tate & Lyle
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategies
-Establishing Platform for Long Term Growth
-Strategic Alliances
6.3 E. I. du Pont de Nemours and Company (DuPont)
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategies
-Focus on R&D and Technological Collaboration
-Expansion of Cultures Capacity into China

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