2. Executive Summary
Luxury goods refer to products which are commonly characterized by their premium quality, craftsmanship, recognizability, exclusivity and
reputation. These high-end goods tend to satisfy socio-psychological needs in greater form and bring esteem to the owner. Fondness for all
forms of luxury like fashion products, accessories, bags & cases, cosmetics & fragrances, vehicles, utility gadgets, beverages and interior
decoration products, has been seen since many centuries. In economic terms, luxury goods are the ones for which the law of demand is reverse
i.e. the demand for such products increases with price.
Luxury is usually stratified in three layers viz. Accessible, Aspirational and Absolute. A few other factors which determine the degree of luxury
are price, uniqueness, availability, promotion, and brand among others. Moreover, the luxury industry usually covers products like perfumes and
cosmetics; hard luxury; cognac; handbags and cases; furniture; vehicles, etc. These products are sold through wholesale, retail or online
channels.
Improving global economy, rising disposable income and wealth, growing consumption of luxury goods by middle class population and
continuous global urbanization are all major factors that are fueling the development of global luxury goods market. Growth of this market is
directly associated with macro indicators, including real GDP, tourist arrivals, wealth, and disposable income. One of the main drivers to propel
the growth of this market is the booming business of online personal luxury goods. The emergence of an off-price pricing strategy in the global
online luxury goods market is making personal luxury goods accessible to a greater number of individuals since they can compare the prices of
different products and make the final deal. Further, men are increasing their contribution to this market by making more purchases.
This report analyzes the development of the "global luxury goods market", with a focus on some of the major segments including cars, wines
and spirits, and jewelry. The mature market of Europe along with emerging market of China is being discussed in the report. The major trends,
drivers facilitating growth of the luxury goods market as well as the issues being faced by the industry are being presented in this report. The
four major players in the luxury goods industry include LVMH, Kering Group, Hermes International and Richemont are being profiled in the
report highlighting their key financials and strategies for growth.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
industry. We employed various significant variables affecting this industry and created regression models with SPSS Base to determine the
future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and
the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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3. The global luxury goods market has been benefitting from the revival in GDP growth across developed
markets like the US, Germany, the UK, etc., increasing Chinese tourists and accessories market…
In 2014, global personal luxury goods market’s valuation
totaled US$… billion, an increase of …% over 2013 and is
expected to rise towards US$... billion by 2015.
Apparel accounted for the largest share of global personal
luxury goods market in 2014.
In 2014, Europe continued to be the largest market (…%) for
luxury industry, followed by Americas (…%) and Asia Pacific
(…%).
In 2014, the percentage share of Chinese consumers was the
highest with …%, followed by North America …%.
With each passing year, the retail format share is steadily
increasing, in 2014, it increased to …%, from the earlier …%.
Luxury Goods Industry Percentage Share by Customer Nationality (2014E)
2007 2008 2009 2010 2011 2012 2013 2014E
US$Billion
Global Personal Luxury Goods Market Value (2007-2014E)
Global Personal Luxury Goods Market Breakdown by
Sub-Segment (2014E)
Leather Goods Shoes
Jewellery Watches
Fashion Fragrances & CosmeticsJapanese Chinese North American European Others
4. Moreover, the luxury market is also being supported by growing online luxury goods consumption,
increasing HNWI population and the rising demand from the expanding Chinese middle class population…
The online personal luxury goods market sales grew at a CAGR
of …%, from 2011—2014, with US$...billion in sales.
In 2013, the HNI population registered a year-on-year growth of
…%, from …million in 2012 to …million in 2013.
In 2013,US, Japan, Germany registered the highest increase in
HNI population growth, on a YTY basis.
The rising number of cities with >5MN population and income per
capita >RMB 17K in China is expected to further drive the
demand for luxury goods in the country.
The luxury men’s market in premium bag and accessories
segment is expected to increase to …% by FY18.
China: Number of Cities with Disposable Income Per Capita
>RMB 17K and >5M Population (2008-2014E)
Global Online Personal Luxury Goods Market (2007-2014E)
Growing Number of HNI Population (2008-2013)
2008 2009 2010 2011 2012 2013 2014E
US$Million
2008 2009 2010 2011 2012 2013
US$Million
2007 2008 2009 2010 2011 2012 2013 2014E
US$Billion
5. Growing demand for alternate and second-hand luxury goods, improving American economy and
development of new high-end productsare further enhancing the penetration levels…
• The global luxury market is forecasted to grow at a CAGR of ….% and is forecasted to reach US$... billion by 2017.
• The global luxury market is expected to grow at a sustained pace in the next 2-3 years due to the moderate revival of the economy
in both developed and developing nations.
• However, the continued high import tariffs and duties and the counterfeiting of luxury goods is expected to act as a challenge for
the luxury industry in the coming years.
Global Personal Luxury Goods Market Forecast (2012-2017E)
2012 2013 2014E 2015E 2016E 2017E
US$Billion
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Vikas Gupta
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