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Executive Summary
Industrial revolution and scientific, social and political developments in the past century have changed the pattern and
quantum of travelling forever. Being a necessary part of travelling, the demand for luggage inevitably witnessed a tremendous
leap. Last few decades have also seen the use of luggage in diverse applications giving a remarkable boost to the luggage
market at global level. Amid the recent global economic downturn, the worldwide luggage industry witnessed reduced
demand as people were forced to cut down expenses on travel and tourism. However, the improved economic prospects for
2010 translated into higher luggage sales for the period. Furthermore, in the wake of favorable market conditions the global
luggage market is projected to grow at a CAGR of about 4.5% during 2011-2014.
North America and Europe are the largest luggage markets, collectively accounting for a lion's share of the global luggage
sales. The Asian region including Japan closely follows as other significant regional market, with China and India, witnessing
the maximum growth. The emerging regions of the world are expected to record rapid growth in the luggage market over the
long term, given the escalating demand for the same as a result of increased spending on travel and tourism. The casual bag
product category holds the largest share of the overall luggage market.
Luggage manufacturers across the globe are increasingly focusing on targeted advertising and promotion activities as well as
on research, development, and designing of new products. Further, luggage as a fashion accessory has recently become a
norm in the global market leading to its increased usage. This in turn has encouraged the global suppliers of luggage to
constantly innovate in order to meet the evolving needs of consumers. Moreover, lately, the need for better and expanded
distribution network with new points of sale has also gained importance. Travel and tourism activity, inevitably, remains the
major growth driver of luggage market, coupled with economic health of the country and people's buying power.
The global luggage market is highly fragmented and intensely competitive with numerous branded as well as unbranded or
unorganized players operating in the market. Samsonite remains the undisputed leader in the worldwide luggage market,
followed by VF Corporation, Tumi, Ace, Delsey, VIP, and Rimowa, among others. Competition is largely based on the brand
name; product pricing, quality, and design; product technology; and advertising, among other such factors.
The report analyzes the global luggage market. Also, the North American, European, Asian and Latin American markets are
being presented in the report. The report discusses the key drivers and issues related to the global luggage market. The
major players of the industry have also been profiled in the report.
3. Global luggage sales noted marked recovery in 2010 after suffering a steep
decline the previous year….
Global Luggage Market Retail Sales: 2006-2010
The global luggage market retail sales reached approx.
US$........billion in 2010, up ……..% over the prior year, due
to the following key factors…………….., ……………, and
…………., among others.
Among the three major categories of luggage: Casual,
business, and travel bags, ……….accounted for the largest
share of about…………% of the global luggage sales in
2010, immediately followed by………….
Imports of travel goods (including handbags), world over,
increased by about …….% to reach US$ ……. ..billion for
2010.
Breakdown of Global Luggage Retail Sales by Segment: 2010 The three major luggage importing countries: ……….,
…………, and ……………. collectively accounted for more
than ……% of the world imports in 2010.
Global exports of travel goods (including handbags)
increased by approx………% in 2010, as against a decline
of ………………% in 2009.
The top exporter of travel goods: …….. exported goods
(including handbags) worth US$.........billion in 2010,
representing ………..% share of the world exports.
4. Developed regions’ dominance continues while developing regions share in the
global luggage market is fast expanding…
Geographically, …………and ……… are the largest
Geographical Segmentation of the Global Luggage Market: 2010 luggage markets, however, Asia including Japan
accounted for highest revenue generation of about
………% in 2010.
After suffering steep decline in 2009, due to………., the
North American luggage market recovered to achieve a
new high in 2010, with sales reaching approx US$……..
billion.
The Asian luggage market retail sales (including Japan)
marked an increase of ……% in 2010 over 2009.
The growth in the Asian luggage market, with leading
regions being……., ……., and …….., is reflective of
following key factors…………………………………………...
North America Luggage Market: 2006-2010 Asian (Including Japan) Luggage Market- Retail Sales: 2006-2010
US$ Billion
US$ Billion
2006
2008
2009
2010
2007
2006
2008
2009
2010
2007
5. Global luggage market is poised for a steady and long term growth amid intense
competition…
Global Luggage Market Share by Retail Sales (%): 2010
• The intensely competitive global luggage market is
led by ………., with market share of about……% as
noted for 2010, followed by other players such as
………., …………., and ……….., among others.
• The global luggage market retail sales are projected
to reach nearly US$..........billion by 2014, expanding
at a CAGR of approx. …….% during 2011-2014.
• The factors responsible for a steady and continuous
Global Luggage Market Retail Sales Forecast: 2010-2014F growth in the luggage market, world over,
include……………………………………………………
……………………………
• In addition to the conventional driving factors, change
in……….. . and rising popularity of …………….. are
also significantly driving the world demand for
luggage and allied products.
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Table of Contents
List of Charts and Tables
1. Luggage Products: An Overview List of Charts
2. Global Luggage Market Structure Global Luggage Market Retail Sales, 2006-2010
Geographical Segmentation of the Global Luggage Market, 2010
2.1 Global Luggage Market Breakdown of Global Luggage Retail Sales by Segment, 2010
Market Value Global Imports of Travel Goods including Handbags, 2001-2010
Breakdown by Region Global Exports of Travel Goods including Handbags, 2001-2010
Key Segments Supply-Chain of Luggage Market
Global Casual Bags Sales, 2006-2010
2.2 Global Luggage Trade Global Travel Bags Sales, 2006-2010
Imports Global Business Bags Sales, 2006-2010
Exports North America Luggage Market, 2006-2010
The US Exports of Travel Goods including Handbags, 2006 & 2010
2.3 Supply Chain Analysis Per Capita Expenditure on Luggage in North America, 2010A-2016F
Total Travel Expenditures in the US, 2000-2010
Total International Visitors to the US, 2006-2016F
3. Luggage Market - Segment Analysis
North America - Domestic Travel and Tourism Spending, 2006-2020F
The US - Total Domestic Person-Trips, 2006-2016F
3.1 Casual Bag
European Luggage Market Retail Sales, 2006-2010
3.2 Travel Bag Per Capita Expenditure on Luggage in Europe, 2010A-2016F
3.3 Business Bag Europe: Domestic Travel and Tourism Spending, 2005-2016F
Asian (Including Japan) Luggage Market- Retail Sales, 2006-2010
4. Luggage Market - Regional Analysis Asian Luggage Market Breakup by Countries, 2010
Indian Luggage Market, 2010A-2015F
4.1 North America Indian Luggage Market Segmentation by Category, 2010
4.1.1 North American Luggage Market Retail Sales Per Capita Expenditure on Luggage in Asia (excluding Japan), 2010A-
4.1.2 The US Luggage Market 2016F
Market Value Per Capita Expenditure on Luggage in Major Asian Countries, 2010A-
Market Volume 2016F
Exports/Imports Inbound Tourism Arrivals - Asia Pacific, 2003-2010
4.1.3 Factors Driving the North American Luggage Market Travel and Tourism Spending in Asian Region, 2005-2016F
Per Capita Expenditure Retail and Wholesale POS Addition Trend in Asia: (2011F-2014F)
Retail & Wholesale POS Addition Luggage Market in Latin America, 2006-2010
Travel Expenditures Per Capita Expenditure on Luggage in Latin America, 2010A-2016F
International Passengers
Domestic Person Trips by Business/Leisure
GDP Growth
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4.2 Europe Domestic Travel and Tourism Spending in Latin America, 2005-2016F
4.2.1 European Luggage Market Retail Sales International Tourist Arrivals Worldwide, 2000-2010
4.2.2 Factors Driving the European Luggage Market GDP Worldwide, 2005-2012F
Per Capita Expenditure Tourism Expenditure by Counties of Asia, 2010
Retail & Wholesale POS Addition Travel and Tourism Direct Contribution to World GDP, 2000-2010
Travel Expenditures Regional Contribution to World Direct Travel and Tourism GDP, 2011
Inbound & Outbound Tourists Global Luggage Market Share by Retail Sales, 2010
GDP Growth in European Countries Samsonite’s Revenues by Product Category*, 2011
Samsonite’s Revenues and Net Income, 2007-2011
VF Corporation’s Revenues by Business Segments, 2011
4.3 Asia
VF Corporation’s Revenues and Net Income, 2007-2011
4.3.1 Asian Luggage Market Retail Sales
Tumi Holdings’ Revenues by Business Segments, 2011
4.3.2 Asian Luggage Market – Geographic Breakup Tumi Holdings’ Revenues and Net Income, 2007-2011
4.3.3 Indian Luggage Market VIP’s Revenues by Business Segments, 2011
4.3.4 Factors Driving the Asian Luggage Market VIP’s Revenues and Net Income, 2008-2012
Per Capita Expenditure Global Luggage Market Retail Sales Forecast, 2010-2014F
Retail & Wholesale POS Addition
Travel Expenditures List of Tables
Inbound & Outbound Tourists
GDP Growth Top Importing Countries or Areas of Travel Goods including Handbags,
2010
4.4 Latin America Top Exporting Countries or Areas of Travel Goods including Handbags,
4.4.1 Latin America Luggage Market Retail Sales 2010
4.4.2 Factors Driving the Latin American Luggage Market The US Travel Goods Market - by Value, 2007-2011
Per Capita Expenditure The US Travel Goods Market - by Volume, 2007-2011
Retail & Wholesale POS Addition The US Luggage Import Volume by Country, 2009-2010
Travel Expenditures The US Luggage Imports Value by Country, 2009-2010
Inbound & Outbound Tourists Retail and Wholesale POS Addition Trend: 2011F-2014F
GDP Growth GDP Growth (%) in North American Countries: 2004-2013F
Retail and Wholesale POS Addition in Europe, 2011F-2014F
Holiday Trips of the EU Residents (15+) in Major European Countries,
5. Market Dynamics
2010
Real GDP Growth Rate (y-o-y) in EU Countries, 2006-2013F
5.1 Global Market Trends Inbound and Outbound Tourism in Major Asian Markets: 2005-2010
5.1.1 Design of New and Innovative Products
5.1.2 Online Travel and Tourism Market Gaining Share
5.1.3 Strong and Targeted Advertising and Promotion Investment
5.1.4 Global Distribution and Addition of New Points of Sale
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GDP Growth Rate (y-o-y) in Asian Countries: (2006-2013F)
5.2 Global Market Growth Drivers Retail and Wholesale POS Addition Trend in Latin America, (2011F-
5.2.1 International Tourist Arrivals Worldwide 2014F)
5.2.2 Increasing Disposable Income GDP Growth (%) in Latin American Countries, 2005-2012F
5.2.3 Increasing Travelers from Asia-Pacific Region Online Population Breakdown by Region, 2011
5.2.4 GDP Contribution by Travel and Tourism Sector Samsonite Distribution Pattern
5.2.5 Regional Contribution to Direct Travel and Tourism GD Tumi Distribution Pattern
Dependent & Independent Variables, 2006-2010
6. Luggage Market - Competitive Scenario Correlation Matrix
Model Summary – Coefficient of Determination
Competitive Overview Regression Coefficients Output
Market Share
7. Company Profiles
7.1 Samsonite International S.A.
Business Description
Key Financials
Business Strategies
High Spending on Marketing Activities
Offering Regionally Developed Products
7.2 V.F. Corporation
Business Description
Key Financials
Business Strategies
Global Market Expansion
Focus on Direct-to-Consumer Business
7.3 Tumi Holdings, Inc.
Business Description
Key Financials
Business Strategies
Expanding Store Base
Constant New Product Introductions
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7.4 VIP Industries, Ltd.
Business Description
Key Financials
Business Strategies
Leveraging the Strength of Its Brands
Increasing R&D Operations
8. Market Outlook
8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis
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