2. Executive Summary
A leisure boat is also known as pleasure craft or recreational boat that is designed for and capable of moving in water with a maximum
length of up to 24 meters, and is meant to be used for recreational or leisure activities only, and is not utilized in any type of business or
moneymaking venture. The pleasure craft may also be used as a temporary residence for the owner, and often is equipped with amenities
that are like those that are found in a home, albeit on a smaller scale. The very craft could be motorized or non-motorized depending upon
the boat type.
North America accounts for the largest share in the global recreational boating market. In North America, the US holds the largest share of
recreational boat market. Around 37% of the total population of the US participates in recreational boating on annual basis. Italy, UK,
Germany and France are some of the major recreational boating markets in European region. The share of recreational boating market is
expected to grow at higher rate in Europe region as compared to North America. This industry was hit hard during global recession as
demand in major markets such as the US and Europe suffered a negative impact during economic slowdown. However, with improved
economy with GDP projected to grow, an improving housing market, a stronger job market, increasing consumer confidence and a multi-
year low on fuel prices have bolstered leisure boat market outlook for coming years.
Increasing GDP levels, increasing volumes of both inbound and domestic tourists coupled with rise in disposable incomes, improving adult
participation in recreational boating activities, increasing high net worth population and increasing urban population are the factors driving
the leisure boat industry. Despite the existence of various growth drivers, there are certain challenges faced by the industry including
environmental concerns, impacts of adverse weather conditions like floods, drought, unreasonably hot or cold weather, shortage of boat
moorings and contention from other leisure activity sources which can potentially hinder the growth of the industry.
The report, “Global Leisure Boat Market” prudently analyzes the development of the respective market, with a focus on regions including
the US, UK, Italy and Croatia. The major trends, growth drivers as well as issues being faced by the industry are being presented in this
report. The leisure boat industry is predominated by a handful of players including Beneteau SA, Brunswick Corporation and Marine
Products Corporation contending and vying for capturing market share. The profiles of these leading players are also included in the report
along with their key financials and strategies for growth.
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3. Leisure boats, also known as pleasure crafts designed primarily for recreation of the owner, covers boats
of a certain length and are not used for commercial activities….
• The global leisure boat market is estimated to have reached
a value of US$... billion in 2014 rising from 2013’s value of
US$... billion.
• In 2013/14, total revenues of the UK leisure, superyacht and
small commercial marine industry were US$.... billion (£…
billion) recording a slight uplift of ..% over 2012/13 in terms
of local currency.
• Overall revenue from the pleasure boat industry in Italy has
been US$... billion in 2013 as compared to the value of
US$... in 2012.
UK Leisure, Superyacht & Small Commercial Marine Industry
Revenues (2005/06-2013/14)
Global Leisure Boat Market Size (2009-2014E)
Italian Pleasure Boat Industry Revenue (2005-2013)
2005 2006 2007 2008 2009 2010 2011 2012 2013
US$Billion
2009 2010 2011 2012 2013 2014E
US$BillionUS$Billion
4. The US is the largest market for leisure boat industry followed by Italy, UK and Germany…….
• In 2014, the recreational marine retail expenditures in the US
amounted to nearly US$... billion for sales and services,
depicting an increase of nearly …% in comparison with the
value recorded in 2013.
• The revenues generated by the sales of new boats in the US
were US$... billion in 2013 (exclusive of the engine sales),
…% more than the previous year.
• Pre-owned power and sailboat sales in the US in 2013
amounted to US$... billion, up …% as compared to US$...
billion in 2012.
• The US export numbers for recreational boats in 2013
decreased by …% to a total of … units after increasing for
three years consecutively till 2012.
• It is estimated that around … million boats were in use
during 2013 in the US, compared to … million in 2012.
Outboard Boats Inboard Boats
Sterndrive Boats Personal Watercraft
Sailboats Other
Total recreational Boats in Use in the US (2006-2013)
US$Billion
Recreational Marine Retail Expenditures for Products
and Services in the US (2005-2012)
Share of Recreational Boat Type by Volume in the US (2013)
2006 2007 2008 2009 2010 2011 2012 2013
Millions
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