A leisure boat is also known as pleasure craft or recreational boat. According to the Norwegian legislation, the leisure boats are defined as any floating device that is designed for and capable of moving in water with a maximum length of up to 24 meters, and is meant to be used for recreational or leisure activities. Generally it is a type of craft with (without) a cabin and plumbing and other amenities required for living on board. The very craft could be motorized or non-motorized depending upon the boat type. Now a days, several types of pleasure crafts are available with a broad range of variants. The leisure boats industry represents only a small fraction of the global leisure industry. Specifically, in terms of adult participation, production units, and increased revenues, the leisure boat industry performed on a noteworthy scale over the past 10 years. The leisure boat market on the global front was hit hard during the recessionary period as the income levels dropped and people avoided extravagant spend on leisure activities. The economic downturn influenced the growth rate of the leisure boat market, resulting in considerable decline in the revenues of virtually all segments. The United States and Europe are the principle regions for the leisure boat market, which collectively represent a significant share of the global level leisure boat trade statistics. Though these markets are on the verge of maturity, they still hold good growth potential. This report offers a comprehensive analysis of the global leisure boat market with focus on regions like the US, the UK, Italy, China and India. Furthermore, the ongoing trends of boat replacement cycle and innovations are discussed in depth. In addition, factors like increasing participation in the boating activity, rising income and population of HNIs, ameliorating global economy, better employment scenario, ardent tourism industry and increasing urban population which are fueling the growth of leisure boat industry are explained. Despite the existence of various growth drivers, there are certain challenges such as environmental concerns and contention from other leisure activity sources which can potentially hinder the growth of the respective industry. On the global front, there are not many players operating in the leisure boat industry. It is predominated by a handful of players including Beneteau SA, Brunswick Corporation and Marine Products Corporation contending and vying for capturing market share. The profiles of these leading players are included in this report.

1. View Report Details
Global Leisure Boat Market
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2013

2. View Report Details
Executive Summary
A leisure boat is also known as pleasure craft or recreational boat. According to the Norwegian legislation, the leisure
boats are defined as any floating device that is designed for and capable of moving in water with a maximum length of up
to 24 meters, and is meant to be used for recreational or leisure activities. Generally it is a type of craft with (without) a
cabin and plumbing and other amenities required for living on board. The very craft could be motorized or non-motorized
depending upon the boat type. Now a days, several types of pleasure crafts are available with a broad range of variants.
The leisure boats industry represents only a small fraction of the global leisure industry. Specifically, in terms of adult
participation, production units, and increased revenues, the leisure boat industry performed on a noteworthy scale over the
past 10 years. The leisure boat market on the global front was hit hard during the recessionary period as the income levels
dropped and people avoided extravagant spend on leisure activities. The economic downturn influenced the growth rate of
the leisure boat market, resulting in considerable decline in the revenues of virtually all segments. The United States and
Europe are the principle regions for the leisure boat market, which collectively represent a significant share of the global
level leisure boat trade statistics. Though these markets are on the verge of maturity, they still hold good growth potential.
This report offers a comprehensive analysis of the global leisure boat market with focus on regions like the US, the UK,
Italy, China and India. Furthermore, the ongoing trends of boat replacement cycle and innovations are discussed in depth.
In addition, factors like increasing participation in the boating activity, rising income and population of HNIs, ameliorating
global economy, better employment scenario, ardent tourism industry and increasing urban population which are fueling
the growth of leisure boat industry are explained. Despite the existence of various growth drivers, there are certain
challenges such as environmental concerns and contention from other leisure activity sources which can potentially hinder
the growth of the respective industry.
On the global front, there are not many players operating in the leisure boat industry. It is predominated by a handful of
players including Beneteau SA, Brunswick Corporation and Marine Products Corporation contending and vying for
capturing market share. The profiles of these leading players are included in this report.

3. A pleasure boat or pleasure craft is a boat/craft usually deployed for personal, family, and at times
sportsmanlike recreation….
Global Leisure Boats Market Size (2008, 2010, 2012)  In 2008, the global leisure boat industry revenues amounted to
US$........billion and in 2012, the same plummeted to
US$........billion, recording a staggering decline of …..%
approximately.
2012
 Recreational boating is one of the chief contributors to the US
economy growth. In 2011, the recreational marine retail
expenditures amounted US$....... billion for sales and services,
2010 depicting an increase of ….% approximately in comparison with
the value recorded in 2010.
For the year 2011, in the US considering the revenues including
2008 the engine sales, the pre owned boats segment generated sales
worth US$....... billion while the new boats segment rendered
revenues worth US$..........billion in the US.
Billion
USD EUR Recreational Boating Retail Expenditures by Type
in the US (2005-2011)
Recreational Marine Retail Expenditures for Products
and Services in the US (2005-2011)
US$ Billion
Billion
2005 2006 2007 2008 2009 2010 2011
New Boat Pre-owned
2005 2006 2007 2008 2009 2010 2011

4. The recreational boat industry covers boats of a certain length intended for sports and leisure purposes…
Total Recreational Boats in Use in the US (2005-2011E)
The total number of recreational boats in use in the US during 2011
decreased by …..% approximately or ……. vessels. On an estimate,
there were …….million boats in use during 2011, while the number of
boats in use in 2010 was ……… million.
 Out the ……….million recreational boats in use in the US in 2011,
US$ Billion
nearly ……% were outboard boats.
 For the year 2011/12, total revenues of the UK leisure, superyacht
& small commercial marine industry was US$......... billion or
GBP…… billion recording an increase of……..% over 2010/11 in
terms of local currency.
2005 2006 2007 2008 2009 2010 2011E UK Leisure, Superyacht & Small Commercial Marine Industry
Revenues (2005/06-2011/12)
Share of Recreational Boat Types by Volume in the US
(2011)
US$ Billion
)
2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12
Outboard Boats Sailboats USD GBP
Stern Drive Boats Personal Watercraft
Inward Boats Others

5. Brunswick Corporation remained the leader in the global leisure boat market in terms of net sales, while
Beneteau SA claimed the second place…..
UK Leisure, Superyacht & Small Commercial Marine Industry Yacht and Pleasure Boat Imports into China from MFN
Revenue Share by Segments (2011/12)
Boats Equipments Annual 2011 January 2011 January 2012
Engines/Systems Consumer Services (YTD) (YTD)
Business Services
 Revenues generated by the manufacturing activities within the marine
Italian Pleasure Boat Industry Revenue (2005-2011) industry of the UK accounts for ….% of the total industry, while distribution
sector constitutes …..% and services to consumers and businesses claim
the remaining …..%.
 Segment wise, in the UK marine industry, boats contributed the highest
share of …….% followed by the equipments with ……..% share. The
revenues generated by the boat segment decreased by …..% while
US$ Million
equipment and engines / systems observed an increase of ……%.
 The Italian pleasure boat industry declined by …..% to US$.......billion in
2009 and further decreased by ……% to US$...... billion in 2010. In 2011,
the industry value picked up by …..% reaching US$.......billion.
 As of January 2012 YTD, the pleasure craft units imported to China were
…… million units, an increase of ……% approximately over …….. million
units imported as of January 2011 YTD.
2005 2006 2007 2008 2009 2010 2011
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa

6. Table of Contents List of Charts & Tables
List of Charts
1. Overview
Value Chain of Leisure Boats Industry
1.1 Types of Pleasure Boats Global Leisure Boats Market Size (2007-2010 & 2012)
1.2 Leisure Boat Industry- Value Chain Recreational Marine Retail Expenditures for Products and Services in the US
(2005-2011)
Pre Owned Boats’ Retail Market Sales by Value and Volume in the US (2009-
2. Leisure Boat Industry Structure
2011)
New Boats’ Retail Market Sales by Value and Volume in the US (2008-2011)
2.1 Global Leisure Boat Market Recreational Boating Retail Expenditures by Type in the US (2005-2011)
-Market Value Total Recreational Boats in Use in the US (2005-2011E)
-Regional Breakdown Share of Recreational Boat Types in Volume (2011)
The US Retail Sales of the Traditional Powerboats (2008-2011)
2.2 The US Leisure Boat Market The US Traditional Powerboat Market Share by Value (2011)
-Retail Expenditure Pre Owned Power Boat Sales by Value and Volume in the US (2008-2011)
-Pre-owned Boat Sales by Value & Volume New Power Boat Sales by Value and Volume in the US (2008-2011)
-New Boat Sales by Value & Volume UK Leisure, Superyacht & Small Commercial Marine Industry Revenues
(2005/06-2011/12)
-Market Segmentation
UK Leisure, Superyacht & Small Commercial Marine Industry Revenues by
Sectors (2011/12)
2.2.1 Traditional Powerboat Market of the US UK Leisure, Superyacht & Small Commercial Marine Industry Revenue Share
-Retail Expenditure by Segments (2011/12)
-Pre-owned Boat Sales by Value & Volume Trade Statistics in the UK (2011/12)
-New Boat Sales by Value & Volume Core Sector Employees (FTE) in the UK (2011/12)
Sector Wise Employees (FTE) in the UK (2011/12)
2.3 European Leisure Boat Market Italian Pleasure Boat Industry Revenue (2005-2010)
Pleasure Boats Exports from Italy – Share by Destination (2011)
2.3.1 The UK Pleasure Boats Imports to Italy - Share by Source (2011)
Yacht and Pleasure Boat Imports into China from MFN
-Market Value
Share of Yacht and Pleasure Boat Imports into China by Country (January
-Market Segmentation 2012 YTD)
-Domestic/International Trade Individual Ownership of Boats in India
-Employees by Sector Corporate Ownership of Boats in India
Growth of HNIs’ Wealth and Population (2005-2011)
2.3.2 Italy Global Wealth Distribution (2011)
-Market Value Distribution of HNIs Wealth and Population (2011)
-Production Statistics
-Product Segments
-Exports & Imports

7. 2.4 Asian Leisure Boat Market
List of Charts
2.4.1 China
Global Urban Population (2005-2011)
-Market Overview
Global GDP (2001-2011)
-Import Statistics
World GDP per Capita (2005-2011)
Global Employed Population (2002-2011)
2.4.2 India
Beneteau SA’ Revenue Share by Business Segments (2011/12)
-Market Overview
Beneteau SA’ Revenues and Operating Income (2008/09-2011/12)
-Ownership Statistics
Brunswick Corporation’s Revenue Share by Business Segments (2011)
Brunswick Corporation’s Net Sales and Net Earnings (2008-2011)
3. Market Dynamics
Marine Product Corporation Revenue (2008-2011)
3.1 Key Trends and Developments
List of Tables
3.1.1 Replacement Cycle of the Boats
3.1.2 Innovations in the Boating Industry
Domestic Boat Production (units) by Region
New Boats’ Retail Market Data of the US (2008-2011)
3.2 Growth Drivers
The US Retail Expenditure for Recreational Boating Engines and Trailers (2009-
2011)
3.2.1 Increasing Participation in the Boating Activities
Recreational Boats in Use in the US (2005-2011E)
3.2.2 Rising Population of HNIs
Recreational Boats in Use in the US by Type (2005-2011E)
3.2.3 Increasing Urban Population
Pre Owned Power Boat Sales in the US (2008-2011)
3.2.4 Zealous International Tourism Industry
New Traditional Power Boat Sales in the US (2008-2011)
3.2.5 Growing Global Economy
Proportion of International and Domestic Marine Trade in the UK (2011/12)
3.2.6 Rising Employment Rates
Pleasure Boating Production Statistics in Italy (2005-2011)
Composition of Pleasure Boat Production in Italy by Type of Boats (2011)
3.3 Challenges
Yacht and Pleasure Boat Imports into China
The US Boating Statistics (2005-2011)
3.3.1 Environmental Issues
Adult Participation in Boating in the US (2000-2011)
3.3.2 Firm Contention from Other Leisure Activity Sources
Adult Participation in Boating in the UK (2011)
Revenue Comparison of the Leading Industry Players (2008-2011)
4. Competitive Landscape
Marine Product Corporation Product Line
-Competitive Overview
-Revenue Comparison
5. Company Profiles
5.1 Beneteau SA
5.1.1 Business Description
5.1.2 Financial Overview
5.1.3 Business Strategies
-Augmented R&D Activities
-Strategic Expansion of Product Portfolio

8. 5.2 Brunswick Corporation
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Hedging Against Commodity Risk
-Focus on R&D
5.3 Marine Products Corporation
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Focus on Inventory Level Maintenance
-Marketing Initiatives

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