The Global Diaper Market Report contains a comprehensive analysis of the global diaper industry along with an analysis of major geographic regions. For more mail me: vikas@konceptanalytics.com

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Global Diaper Market Report
----------------------------------------------------2013

2. View Report Details
Executive Summary
Hygiene is defined as a set of practices which are performed in order to prevent or to reduce the occurrence and dispersion of disease
causing agents. Depending upon a number of parameters, hygiene can be categorized into a number of types such as hand hygiene,
respiratory hygiene, food hygiene, laundry hygiene, medical hygiene at home, personal hygiene, excessive body hygiene, culinary
hygiene and personal hygiene services. However, the overall hygiene market is broadly classified into three segments: baby diapers,
feminine care products and adult incontinence products.
Diapers are classified into two types: disposable diapers and cloth diapers. Cloth diapers are further segmented into nine types
namely; flat diaper, prefolds diaper, fitted diaper, contours diaper, shaped diaper, tie-up diaper, pocket diaper, all-in-one diaper and allin two diaper. Adult diapers and adult absorbent briefs are the chief products of the adult incontinence product segment.
The key factors driving growth of the global diaper industry include ameliorating economic conditions such as rising GDP and GNI,
rising urban population, increasing healthcare expenditure, growing aging and infant population, apart from others. Some of the
noteworthy trends and developments of this industry include launch of fluff-less diaper, penetration of retail brands, increasing adoption
of environmental friendly products, launch of diaper buzzers for baby diapers. However, the growth of the industry is hindered by social
economic constrains, pricing dynamics and environmental challenges.
The report contains a comprehensive analysis of the global diaper industry along with an analysis of major geographic regions. Asia
Pacific constituted the largest share in all three segments of the hygiene industry in 2012. An intense competition is noted among few
major players; Kimberly-Clark, P&G, Hengan and SCA. Apart from global and segment-wise competitive analysis, the company profiles
of leading players in the market are also included in the report.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of
the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS
Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several
independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and
tests.

3. The hygiene market is covered in terms of three major segments viz. baby diapers, feminine care
products, and adult incontinence products.
Global Hygiene Market Share by Segment (2012)
• For the year 2012, the segment of baby diapers accounted for the
major share of the global market with ….%. The next major
segment was of feminine care products which claimed ….% share,
followed by incontinence care products with ….% of the global
market share.
• The global diaper market was worth US$.... billion at the end of
2012, up by ….%, compared to US$.... billion during the previous
year. The diaper market has been consistently increasing over the
past couple of years thereby showing further potential growth of the
industry in the near future.
•The global disposable diaper market consisted of …% of baby
diapers in 2012 while the remaining ….% was represented by adult
diapers. It has been noted that the baby diapers will continue to
remain a much bigger business in the near future in comparison to
adult diapers.
Baby Diapers
Feminine Care
Incontinence Care
Global Disposable Diaper – by Segment (2012)
US$ Billion
Global Diaper Market – By value (2012)
Baby Diapers
2008
2009
2010
2011
2012
Adult Diapers

4. The key factors driving the growth of the diaper industry include ameliorating economic conditions, rising
healthcare expenditure, growing infant and adult population, rising urban population.
Billion Units
Global Baby Diaper Market – by Volume (2008-2012)
• Registering an incline of …%, approximately …. billion pieces of
baby diapers were sold globally in 2012, compared to …. billion
pieces in the prior year. The same marked a remarkable increase
of ….%, compared to sales of …. billion pieces in 2008. A
consistent increase has been noted in the sales of the baby diapers
since 2008 majorly due to ameliorating economic conditions,
increasing infant population apart from others
2012
2011
2010
2009
2008
• Globally, baby diapers worth US$... billion were sold during 2012.
This represented an increase of ….%, compared to US$.... billion
during 2011.
Percentage Share of Regions in Baby Diaper Market – by Volume (2012)
US$ Billion
Global Baby Diaper Market – by Value (2008-2012)
• Asia Pacific region accounted for ….% of the market share of
baby diapers by volume, immediately followed by Latin America
with …% share. Further, Western Europe and North America
accounted for almost equal share of ….% and ….%, respectively.
Asia Pacific represented an incline of …% in its overall sales in
2012, compared to the previous year.
Asia Pacific
Western Europe
Middle East and Africa
Australasia
2008
2009
2010
2011
2012
Latin America
North America
Eastern Europe

5. The consistent rise in the adult diaper market is noted chiefly due to increasing consumer awareness and
acceptance, and innovations to personalize products to specific consumer segments.
Billion Units
Global Adult Diaper Market – by Volume (2008-2012)
• In 2012, sale of …. billion pieces of adult diapers were reported
across the world thereby representing an increase of …%,
compared to …. billion pieces in previous year. Further, the growth
of adult diaper is recorded at an impressive CAGR of ….% during
the period spanning 2008 to 2012.
• Adult diapers worth U$.... billion were sold globally in 2012, up by
…%, compared to US$.... billion in 2011. Further, through the
period spanning 2008 to 2012, the growth of the same industry was
reported at a noteworthy CAGR of ….%.
2008
2009
2010
2011
2012
Global Adult Diaper Market – by Value (2008-2012)
• Representing a healthy share of ….%, Asia Pacific was the
leading revenue generating region in the adult diaper category
during 2012 closely followed by North America with …..% share.
Western Europe, Latin America, Eastern Europe, Australasia and
Middle East and Africa represent respective shares of ….%, ….%,
….%, ….% and …..%.
US$ Billion
Percentage Share of Regions in Adult Diaper Market – by Value (2012)
2008
2009
2010
2011
2012
Asia Pacific
Western Europe
Eastern Europe
Middle East and Africa
North America
Latin America
Australasia

6. The products of companies operating in the global diaper market are classified as super-premium,
premium, mid-tier and value-tier products.
• The leading player of the global diaper market was P&G with
….% share, immediately followed by Kimberly Clark with a share of
….% during 2012. Other leading players such as Unipharm and
SCA claimed shares of ….% and ….%, respectively.
Global Diaper Market Share by Company (2012)
• SCA held …..% market share of the global incontinence product
in 2012 thereby becoming the global leader of the aforementioned
market segment. Kimberly Clark and Unicharm accounted for an
equal share of …. % each.
• The worldwide consumption of diapers is expected to be valued at
US$.... billion by the end of 2013, thereby representing a moderate
increase of ….%, compared to US$.... billion during the prior year.
The global diaper market is forecasted to reach US$.... billion by
the end of 2016, growing at a CAGR of ….%, during the period
spanning 2008 to 2016.
P&G
Kimberly Clark
Unipharm
SCA
Others
Global Diaper Market – by Value (2008-2016F)
SCA
Kimberly Clark
Unicharm
Hartmann
Others
2016F
2015F
2014F
2013F
2012
2011
2010
2009
2008
US$ Billion
Global Incontinence Products Market Share (2012)

7. Table of Contents
1. Overview
1.1 Types of Diapers
1.1.1 Cloth Diapers
1.1.2 Disposable Diapers
1.2 Usage of Diapers
2. Hygiene & Diaper Market Analysis
2.1 Global Hygiene Market
-Major Markets
-Market Segmentation
2.2 Global Diaper Market
-Market Value
-Market Segments
-Growth Rate
2.2.1 Baby Diaper
-Market Value
-Market Volume
-Per Capita Consumption
2.2.2 Adult Incontinence
-Market Value
-Market Volume
-Per Capita Consumption
2.3 Diaper Market - Regional Analysis
2.3.1 Baby Diaper Market by Region
-Regional Markets by Value
-Regional Markets by Volume
2.3.2 Adult Incontinence Market by Region
-Regional Markets by Value
-Regional Markets by Volume
List of Charts & Tables
List of Charts
Hygiene Care Segments
Types of Diapers
Uses of Diapers
Global Hygiene Market Share by Segment (2012)
Top Global Hygiene Markets (2012)
Global Hygiene Market Share by Region (2012)
Global Diaper Market – By Value (2012)
Global Disposable Diaper – by Segment (2012)
CAGR of Global Diaper Market (2007-2012)
Global Baby Diaper Market – by Volume (2008-2012)
Global Baby Diaper Market – by Value (2008-2012)
Global Baby Diaper Daily Consumption per Capita (2008-2012)
Global Baby Diaper Penetration Ratio (4 piece/day=100%) (2008-2012)
Global Adult Diaper Market – by Volume (2008-2012)
Global Adult Diaper Market – by Value (2008-2012)
Global Adult Diaper Daily Consumption Per Capita (2008-2012)
Percentage Share of Regions in Baby Diaper Market – by Volume (2012)
Percentage Share of Regions in Baby Diaper Market – by Value (2012)
China’s Baby Diaper Market by Price-Band (2012)
China’s Baby Diaper Market by Distribution Channel (2012)
Baby Diaper Production in Japan (2007-2013E)
Incontinence Product Usage – by Region, Units/Capita/Year (2012)
Percentage Share of Regions in Adult Diaper Market – by Volume (2012)
Percentage Share of Regions in Adult Diaper Market – by Value (2012)
Adult Diaper Production in Japan (2007-2013E)
Adult Diaper Sales in Korea (2011-2013E)
Global Health Care Expenditure Per Capita (2008-2012)
Global Urban Population (2007-2012)
Global Aging Population (Over 65) as a Percentage of Total Population
(2008-2012)
Global GDP (2007-2012)
World Gross National Income (2008-2012)

8. 3. Market Dynamics
3.1 Growth Drivers
3.1.1 Growing Global Healthcare Expense
3.1.2 Shift from Rural to Urban Regions
3.1.3 Improving Living & Hygiene Standards
3.1.4 Accelerating Global Aging Population
3.1.5 Improving Economic Conditions
3.2 Key Trends & Developments
3.2.1 Launch of Fluff-Less Diaper
3.2.2 Penetration of Retail Brands
3.2.3 Increasing Life Expectancy
3.2.4 Introduction of Diaper Buzzer
3.2.5 Increased Adoption of Environment Friendly Products
3.3 Challenges
3.3.1 Pricing Dynamics
3.3.2 Social and Economic Constrain
3.3.3 Environmental Challenges
4. Competitive Landscape
4.1 Global Market
4.2 Regional Markets
4.2.1 The US
4.2.2 Europe
4.2.3 Brazil
4.2.4 China
4.2.5 Indonesia
5. Company Profiles
5.1 Procter & Gamble
5.1.1 Business Overview
5.1.2 Financial Overview
Share of Private Label in Baby Diapers Segment in Europe (2012)
Global Diaper Market Share by Company (2012)
Global Incontinence Products Market Share (2012)
The US Disposable Diaper Market Share by Company (Q213)
The US Adult Incontinence Share at Retail (2012)
European Incontinence Care Market Share by Company (2012)
Western Europe Diaper Market Share by Company (Q213)
UK Diaper Market Share by Company (2012)
Brazil Diaper Market Share by Company (April 2013)
China Baby Diaper Market Share by Company (September 2013)
China Adult Incontinence Market Share by Company (2012)
Indonesia Baby Diaper Market Share by Company (Sep 2013)
P&G Revenue Share by Business Segment (2013)
P&G Revenue and Income (2009-2013)
Kimberly-Clark Revenue Share by Business Segment (2012)
Kimberly-Clark Revenue and Income (2008-2012)
SCA Revenue Share by Business Segments (2012)
SCA Revenue and Income (2010-2012)
Hengan Revenue Share by Business Segments (2012)
Hengan’s Net Revenue and Profit (2008-2012)
Global Diaper Market – by Value (2008-2016F)

9. 5.1.3 Business Strategies
-Focus on Innovation
-Expansion through Acquisitions
5.2 Kimberly Clark Corporation
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Restructuring of Business Activities
-Focus on R&D Activities
5.3 SCA
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Strategic Acquisitions/Joint Ventures
-Launch of Sustainability Targets
5.4 Hengan International Ltd.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Focus on Capacity Expansion
-Efficient Internal Control System
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis
List of Tables
Regional Baby Diaper Market – by Volume (2008-2012)
Regional Baby Diaper Market – by Value (2008-2012)
Regional Adult Diaper Market – by Volume (2008-2012)
Regional Adult Diaper Market – by Value (2008-2012)
Dependent & Independent Variables (2007-2012)
Correlation Matrix
Model Summary – Coefficient of Determination

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Contact Us:
These are abridged and sanitized sample pages from the comprehensive report on the “Global Diaper Market Report”. To know
more about this report or for any customized research requirement, please contact the following:
Koncept Analytics
Vikas Gupta
BD Manager
CS-36, Second Floor, Ansal Plaza
Vaishali, Ghaziabad,
U.P. – 201010
T. +91-120-4130959
C: +91-9811715635
vikas@konceptanalytics.com
www.konceptanalytics.com