1. Global Cruise Market Report
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2015
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2. Executive Summary
The global cruise industry is one of the few industries in the travel sector that grow year over year. Cruising has expanded in recent decades
from serving only the very rich to providing activities and entertainment options even for the middle-class vacationer. Also, the modern cruise
industry has responded to extensive market and consumer research with the presentation of innovative design concepts, new ship lengths,
more exotic destinations around the globe, and new on-board and onshore activities and themes, developed to offer a vacation alternative that
satisfies the expectations of everyone. Cruise market provides job opportunities to people from all backgrounds. Cruising tends to be more
popular among consumers aged 55-64.
The global cruise market is growing at a great pace worldwide and is expected to continue this growth in the leisure industry which is mainly due
to increasing popularity of this segment in comparison with other segments of the industry. On the regional basis, North America is leading the
industry followed by Europe. Australia is showing tremendous growth in the cruise market after North America. Asian market is also being
targeted by major cruising companies on a larger scale due to improvement in infrastructure and growth in market demand.
The major factors that contribute in the growth of the industry include rising employment population, growing global economy and accelerating
travel agent initiative. The key trends observed within the industry include rapidly increasing technological innovation, big brand entertainment,
expansion of facilities for disabled people and also globalization of destination and itineraries. However, the industry is also witnessing many
challenges which include impact of global economic condition, acts of piracy and adverse incidents involving cruise ships.
The report studies the cruise market on a global scale with detailed information regarding the key regional markets which includes North
America and Europe. The competition in the global cruise market is intense with few large players viz. Carnival Corporation & Plc (CCL), Royal
Caribbean Cruises Ltd. (RCL) and Norwegian Cruise Lines (NCL). In addition, competitive landscape along with the company profiles of the
leading players in the market is discussed in detail.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to
determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor
variables and the dependent variable was analyzed using standard SPSS output, including charts, tables.
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3. The global cruise market is rising due to increase in income per capita globally, diversity of destination,
increase in entertainment factors and also due to increasing demand of cruise from North America,
Europe and more recently Australasia.
 As of 2014, the global passengers carried increased from
…….. million in 2013 to ……. million showing an increase of
……%. The same registered a CAGR of ……% for period
spanning 2008-2014. The passengers are estimated to rise to
…… million by 2017 showing a rise of 8.9%.
 As of 2014, the revenue of the global cruise market was
US$..... billion in 2013 which increased to US$..... billion
showing a rise of ….%. The same registered a CAGR of …….
% for the period 2008-2014.
 The number of North American cruise passengers increased
from …… million in 2012 to …… million in 2013 showing a
growth of ….. %. The same registered a CAGR of ……% for
period spanning 2008-2013.
Global Cruise Market Revenue (2008-2014)
Global Passengers Carried (2008-2014)
North American Cruise Passengers (2008-2013))
2008 2009 2010 2011 2012 2013
Millions
2008 2009 2010 2011 2012 2013 2014
US$Billions
2008 2009 2010 2011 2012 2013 2014
Million

4. In 2013, the cruise market in North America was largest in comparison with other regions…..
 The total output generated by North American Cruise
Industry increased from US$...... billion in 2012 to US$.......
billion in 2013 showing a growth of …….%. The same
registered a CAGR of ……..% for the period spanning 2008-
2013.
 In 2013, the number of cruise passengers in Europe
increased from ………million in 2012 to ……. million
showing a growth of …… %. The same registered a CAGR of
……..% for period spanning 2007-2013.
 The output generated by European cruise industry
increased from US$......... billion (EUR…….. billion) in 2013
to US$……. billion (EUR…… billion) in 2014 showing a
growth of ………%.
European Cruise Passengers (2007-2013)
Total Output Generated by North American Cruise Industry (2008-2013)
Total Output Generated by European Cruise Industry (2008-2013)
2008 2009 2010 2011 2012 2013
US$Billion
2007 2008 2009 2010 2011 2012 2013
Million
2008 2009 2010 2011 2012 2013
US$Billion

5. The Global cruise market is highly fragmented and companies face intense competition. In 2014, the
market leader was Carnival...
Australia’s Cruise Passengers (2007-2013)
2007 2008 2009 2010 2011 2012 2013
Thousands
• In 2014, the total passengers taking cruise increased from …….. in 2013 to ………. showing a rise of ………%. The Australian cruise
passengers registered a CAGR of ……………% for period spanning 2007-2013.
•As of 2014, the revenue of global cruise market increased from US$.......billion in 2013 to US$......... billion showing a growth of …….%. The
revenue of the market is expected to rise to US$.......... billion in 2015 showing growth of approximately …………% in comparison with 2014.
Global cruise market revenue is expected to grow at a CAGR of ……% for the period spanning 2010-2018.
•Increasing global economy, rising employment, low penetration worldwide, improvement in travel agents and increased HNWI population are
likely to keep the global market buoyant in the medium term.
•. In 2014, Carnival was the largest cruise line company in the world with ………% of revenues followed by Royal Caribbean which was second
largest with …………..% of global revenues and NCLH with ……….% of global revenues.
Global Cruise Revenue (2010-2018E)
2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E
US$Billion

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