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Event Sponsorship as an Integrated Marketing Communication Strategy Lance Kinney, Ph.D. Associate Professor Advertising and Public Relations University of Alabama
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Event Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object]
Event Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lance Kinney, Ph.D. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lance Kinney, Ph.D. Associate Professor Advertising and Public Relations Box 870172 University of Alabama Tuscaloosa, AL 35487-0172 (205) 348-7706 [email_address]

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2010novmeetingresourcesponsorship

  • 1. Event Sponsorship as an Integrated Marketing Communication Strategy Lance Kinney, Ph.D. Associate Professor Advertising and Public Relations University of Alabama
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Lance Kinney, Ph.D. Associate Professor Advertising and Public Relations Box 870172 University of Alabama Tuscaloosa, AL 35487-0172 (205) 348-7706 [email_address]