A 1-2-3 approach for communicating your awesome user experience in 60 seconds.

1. Solution Narratives
A 1-2-3 approach for communicating your
awesome user experience in 60-seconds.
Priya Sheth
Senior Product Designer, Basis Science
Founder, Be Scrappy
@priyasheth
January 15, 2014 - Lean UX Meetup
Copyright Priya Sheth 2014

2. Example 1: Startup Weekend San Jose
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3. Example 2: Cole Hardware Partnership
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4. Solution Narratives
Solution narratives allow you to demo or explain your product’s awesome user experience in 60 seconds
or less by combining a focused series of visuals and narrative.
+
Solution
=
Narrative
Copyright Priya Sheth 2014
Awesome
User Experience

5. It’s a way to prevent this from happening...
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6. Where it can be used...
Chatting with an investor or attendee at a conference/networking event
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7. Where it can be used...
Pitching a client your services
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8. Where it can be used...
Potential business partners
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9. Where it can be used...
Sharing vision cross functionally in your organization
ENGINEER
DESIGNER
MANAGER
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10. Where it can be used...
As part of larger product iteration cycles
Hypothesis Formation
User
Problem
Narrative (Audio)
Sub-hypothesis
Test
Outcome
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11. The Solution Narrative Framework
Your awesome
user experience...
1
2
3
...in less than
...represented by 3 Visuals
...with an accompanying
narrative.
App
Context
Key callto-action
The result (aka
“The Awesome
Moment”)
Copyright Priya Sheth 2014

12. Business Description Approach
_____, a San Francisco-based
technology startup, is innovating at the
intersection of mobile technology, car
transportation & logistics.
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13. Business Description Approach - UBER
UBER, a San Francisco-based
technology startup, is innovating at the
intersection of mobile technology, car
transportation & logistics.
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14. Solution Narrative Approach - UBER
T
Sarah has dinner with her
friends across the city and
needs a ride since she’s
wearing heels tonight. She
opens the app, puts in her
address, and clicks “Set
Pickup Location”
T
She sees all her details and
clicks “Request uberX”
Copyright Priya Sheth 2014
2 minutes later, Sarah sees
the car approaching on her
app and knows the Uber
has arrived. She gets in the
car and is on her way!

15. NOW IT’S YOUR TURN!!
1.Create a group of 3-4 people from your
neighbors
2.Get a Solution Narrative worksheet
3.Choose a product idea for a mobile app
(see list ----->)
Product Ideas
An app that...
4. As a group, choose a product idea name,
description and the user you will focus on for
today [10 minutes]
•Sends a virtual cupcake
5.Create the 3 visuals - context, call-to-action, result
and narrative that capture the core experience [15
minutes]
•Matches you up with a pet sitter
6.Solution narrative presentations (buzzer rings at
60 seconds!)
•Matches beverages with foods
•Finds street construction
•Finds healthy foods
...or choose your own!

16. Date:
The Solution Narrative: Worksheet
1
App Context
2
Key call-to-action
3
“The Awesome Moment”
Product Name
Product Core Experience
User Name/Description
Materials available for download at: http://priya.co/solution-narratives/
Copyright Priya Sheth 2014
writeme@priya.co
@priyasheth

17. The Solution Narrative Framework
Cheat Sheet
The solution narrative is your awesome user experience represented by 3
visuals with accompanying narrative. It is communicated in 60 seconds or less.
Ways to communicate it:
1. Sketches on a whiteboard
2. Sketches on 3 sheets of paper
3. Series of visuals ready-to-go on your mobile device (pdf)
4. Presentation
5. Interactive prototype
Your awesome
user experience...
1
2
3
...represented
by 3 visuals
...with
accompanying
narrative
App
Context
Key call-toaction
Contexts to use it:
Speaking with an investor at
a conference
The result (aka
“The Awesome
Moment”)
Pitching your services to a
client
Cross functionally with your
team
...Or as part of product
iterations cycles
Securing business
partnerships
writeme@priya.co
Materials available for download at: http://priya.co/solution-narratives/
Copyright Priya Sheth 2014
@priyasheth