Flipkart is an Indian electronic commerce company headquartered in Bangalore, Karnataka. It was founded by Sachin Bansal and Binny Bansal in 2007 and now it is among India’s largest online retailers with reported sales of Rs 75 crore for year 2011-11. Sachin Bansal and Binny Bansal both are alumni of Indian Institute of Technology Delhi who started this company after quieting their jobs in Amazon.com with a vision “To be one of the largest multi-category e-commerce destinations in India, with a strong focus on customer service”

1. www.Flipkart.com
E-commerce
Presented by:
Priya Soni
Free Powerpoint Templates
Page 1

2. Contents:
• About
• Funding of Flipkart
• Locations of Headquarters and Warehouses
• Products
• The supply Chain (order lifecycle)
• Promotional Strategy
• Business result
• Suggestions and recommendations
• Conclusion
Free Powerpoint Templates
Page 2

3. About
• It is an online retail industry & one of the leading e-commerce
players in the country
• Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka
in 2007.
• Started with initial capital of INR 4 lakh.
• With over 11.5 million book titles listed, 11 different categories,
more than 2 million registered users and sale of 30000 items a
day.
• The major goal of the company is to provide a memorable online
shopping experience to their customers.
Free Powerpoint Templates
Page 3

4. Funding of Flipkart:
• Initially funded by the Bansals themselves with Rs. 4,00,000
• Flipkart has since then raised funding from venture capital
funds Accel India in 2009 and Tiger Global (US$10 million in 2010
and US$20 million in June 2011)
• Private equity firms Carlyle and General Atlantic are in talks to
jointly invest about $150 million to $200 million in Flipkart,
according to sources.
Free Powerpoint Templates
Page 4

5. Headquarter and warehouses
The company's headquarters is located in Bangalore.
Warehouses are located in the following cities, often near
airports.
• Bangalore, Karnataka
• Chennai, Tamil Nadu
• Delhi
• Kolkata, West Bengal
• Mumbai, Maharashtra
• Noida, Uttar Pradesh
• Pune, Maharashtra
• Kochi, Kerala
Free Powerpoint Templates
Page 5

6. Products
Flipkart started with selling books. In 2010, they added to their
catalogue media (including music, movies and games) and mobile
phones and accessories.
In 2011, product launches included:
• cameras,
• computers,
• pens & office supplies,
• computer accessories,
• home and kitchen appliances,
• personal & health care,
• gaming consoles,
• audio players and televisions.
In 2012, product launches includes health & beauty products, Life
style products which includes watches, belts, bags & luggage.
Free Powerpoint Templates
Page 6

7. Free Powerpoint Templates
Page 7

8. Order lifecycle
• Attract users to the site.
• Provide selection & making it easy to Find & Discover products.
• Provide details to evaluate a products such as product Description,
Specifications, etc.
• Price well (Have to be competitive to the most obvious options)
• Provide convenient payment options (Online payment, EMI, COD)
• Confirm purchase order & payment
Free Powerpoint Templates
Page 8

9. Order lifecycle
• Get the item & Procure from Supplier
• Keep Inventory (Inventory Prediction, Planning)
• Pack the item (Tamperature proof, weather proof, breakage proof)
• Select courier & hand-over (Courier performances vary across
regions)
• Get tracking id & communicate to customer (Follow-up for timely
delivery)
• Take care of returns (faulty product/user changes their mind)
Free Powerpoint Templates
Page 9

10. Promotional Strategy
• Flipkart has been mostly marketed by word of mouth advertising.
Customer satisfaction has been their best marketing medium.
• Flipkart very wisely used SEO (Search Engine Optimization) and
Google Ad-words as the marketing tools to have a far reach in the
online world.
• Flipkart.com official Facebook page has close to 9 lakh 'likes'.
• Flipkart recently launched a series of 4 ads with the tag line - "No
Kidding No worries". Kids were used to create the adverts to send
out the message - if a kid can do it, you can also do it.
Free Powerpoint Templates
Page 10

11. Free Powerpoint Templates
Page 11

12. Business result
Flipkart's reported sales (in rupees) were:
• 40 million in FY 2009–2010,
• 200 million in FY 2010–2011
• 750 million for FY 2011–2012.
In FY 2012–2013, Flipkart is set to cross the INR 5 billion (US$100
million)
Flipkart sells nearly 20 products per minute and is aiming at
generating a revenue of INR 50 billion (US$1 billion) by 2014.
Free Powerpoint Templates
Page 12

13. Suggestions & Recommendations
• The company has built a great brand name, they just have to
maintain and enhance the same.
• It needs to keep introducing more products, adapting to the
changing needs of the customer with time.
• The entry of Amazon.com in 2012 in the Indian e-commerce
space has been cited as a big challenge to Flipkart.
• Flipkart is a respected Brand name in India and should be able to
compete with Amazon.
Free Powerpoint Templates
Page 13

14. Conclusion
• India has 11 million online customers now which will increase to 30 million
by 2015. The industry's size is expected to increase to $11.8 billion.
• Seeing the prospects of growth a lot of new online retailers have come up
and there is a price war going on to attract more and more customers so it
has become extremely important to manage cost to increase profits which is
only possible by:
– building an efficient nationwide delivery network,
– Warehouses
– Inventory management
– logistics,
– efficient teams to manage all this.
Free Powerpoint Templates
Page 14

15. Reference:
[1] http://logisticsweek.com/news/2011/03/not-only-words/
[2] http://www.flipkart.com/about-us
[3] http://www.livemint.com/2011/06/16233030/Flipkart-raises-20-mn-from-
Ti.html
Free Powerpoint Templates
Page 15