2. MAIN MENU
LOGO
ABOUT HA HA TV
MESSAGE
APPEAL
RELATION WITH CONSUMER BEHAVIOUR
CONSUMER ATTITUDE
CULTURE
COMMUNICATION PROCESS
BRAND AMBASSADORS
PROMOTION STRATEGY
APPROACH USED TO REACH THE TARGET AUDIENCE
STORY BOARD
PRINT ADS
LIST OF SERIES AND DAILY SOAPS
SYNOPSIS
MEDIA PLAN
6. THE SECRET OF OUR DELICIOUS
RECIPE
1. A TWENTY FOUR HOURS COMEDY ENTERTAINMENT CHANNEL.
2. FOCUSES ONLY ON COMEDY.
3. NO TYPICAL SAAS BAHU SOAPS, EMOTIONAL TORTURE OR PUNAR JANAMS ONLY
COMEDY AND PURE ENTERTAINMENT.
4. HA HA TV CONCENTRATES ON COMEDY AND ENTERTAINMENT AS REST OF THE
CHANNELS ARE OVER LOADED WITH EMOTIONAL AND REALITY SOAPS.
5. APPARENTLY THE CHANNELS KEY SELLING POINT IS COMEDY.
6. THE CHANNEL BASICALLY EXPLOITS THE SENSE OF HUMOUR AND EXPECTS THE
VIWERS TO ENJOY THE BENIFTS .
7. BENEFITS OFFERED BY THE CHANNEL ARE:
MAKES YOUR MIND AND MOOD FRESH.
A REFRESHING, STRESS RELIEVING CHANNEL.
THE CHANNEL MAKES YOU LAUGH AND OFFERS YOU A BENEFIT OF GOOD
HEALTH AS LAUGHING IS GOOD FOR HEALTH.
8. APPLEALS TO ALL THE SEGMENTS, CLASS OF AUDIENCE IRRESPECTIVE OF
DEMOGRAPHIC, PSYCHOGRAPHIC OR ECONOMIC CLASSIFICATION.
7.
8. MESSAGE
THE RECIVED MESSAGE SHOULD BE TRANSFORMED INTO A PERCIVED MESSAGE, ONLY
THEN THE MESSAGE WILL HAVE ITS EFFECT.
THE CHANNEL GIVES THE MESSAGE THAT HUMOUR IS THE CURE FOR SADNESS AND
LAUGHTER ISTHE BEST MEDICINE FOR HEALTH AND HAPPINESS.
THE CHANNEL BASICALLY EXPLOITS THE SENSE OF HUMOUR AND EXPECTS THE
VIWERS TO ENJOY THE BENIFTS OFFERED.
BENEFITS OFFERED BY THE CHANNEL ARE:
MAKES YOUR MIND AND MOOD FRESH.
A REFRESHING, STRESS RELIEVING CHANNEL.
THE CHANNEL MAKES YOU LAUGH AND OFFERS YOU A BENEFIT OF GOOD HEALTH
AS LAUGHING IS GOOD FOR HEALTH.
• THE CHANNEL HAS ADOPTED THE COMBINATION OF VERBAL AND NON-VERBAL
COMMUNICATION TO SEND ACROSS THE MESSAGE EFFECTIVELY.
TVC AS A VERBAL COMMUNICATION.
PRINT ADS AS A NON-VERBAL COMMUNICATION.
THE REASON FOR USING THE COMBINATION OF VERBAL AND NON-VERBAL
COMMUNICATION STRATEGY: A VERBAL MESSAGE COMBINED WITH A NON-VEBAL
MESSAGE OFTEN PROVIDES MORE INFORMATION TO THE RECIVER THAN EITHER
WOULD IF USED ALONE.
10. APPEAL
ELEMENTS OF BOTH RATIONAL AND EMOTIONAL ARE USED TO APPEAL AS IT
ENHANCES THE PERSUAIVENESS.
RATIONAL APPEALS FOR THE VIEWERS HEAD.
1. BENEFITS OFFERED BY THE CHANNEL ARE:
2. MAKES YOUR MIND AND MOOD FRESH.
3. A REFRESHING, STRESS RELIEVING CHANNEL.
4. THE CHANNEL MAKES YOU LAUGH AND OFFERS YOU A BENEFIT OF GOOD HEALTH
AS LAUGHING IS GOOD FOR HEALTH.
EMOTIONAL APPEALS FOR THE VIEWERS HEART.
1. HUMOUR.
2. COMEDY.
3. ENTERTAINMENT.
REASON FOR THE APPEAL: AN AD WHICH APPEALS TO BOTH RATIONAL (HEAD) AND
EMOTIONAL (HEART) HAS A LARGER IMPACT BECAUSE IT IS LOGICALLY RIGHT AND
EMOTIONALLY SATISFYING.
12. RELATION WITH CONSUMER BEHAVIOUR
1. VIEWERS ALWAYS EXPECT SOMETHING NEW, DIFFERENT OR A CHANGE.
A. HA HA TV SATISFIES THIS EXPECTATION BY OFFERING A TWENTY FOUR HOURS
COMEDY CHANNEL WHICH STANDS OUT AMONG THE REST . DALIY SOAPS AND
SERIES ARE DIFFERENT AND HAVE VARIETY WHERE AS THE COMPITETIORS
CHANNELS HAVE REALITY AND EMOTIONAL SOAPS AND SERIES ONLY.
2. VIEWERS SEEK BENEFITS.
A. THE CHANNEL MAKES THE VIEWERS LAUGH AND OFFERS THEM A BENEFIT OF
GOOD HEALTH AS LAUGHING IS GOOD FOR HEALTH. REFRESHES AND REVITALIZES
AS HUMOUR REFRESHES AND RELIEVES STRESS.
3. VIEWERS WANT SOMETHING THEY CAN RELATE TO, LIKE OR IDENTIFY.
A. HUMOUR AND COMEDY THEY LIKE AND SOME OF THE SERIES ENCOURAGES LIVE
PARTICIPATION WHICH VIEWERS CAN RELATE.
4. VIEWERS EXPECT SOMETHING WHICH A FAMILY CAN WATCH TOGETHER AND
ENJOY.
A. HA HA IS COMPLETE FAMILY ENTERTAINMENT NO VULGARITY AND NO OBSCENITY.
5. PLUS THE MOST IMPORTANT ELEMENT WHICH IMPRESSES ANY HUMAN BEING IS
HUMOUR.
14. CONSUMERS ATTITUDE
CONSUMERS HAVE AN ATTITUDE OF SEEKING MANY ATTRIBUTES OR SOMETHING
OUTSTANDING. WHICH DEFINES THEM UNIQUE AND DIFFERENT FROM OTHERS.
ATTITUDES HAVE A STRUCUTRE.
ATTITUDES HAVE AN INTERNAL CONSISTENCY.
ATTITUDES HAVE STABILITY.
ATTITUDES ARE LEARNED AND LONGER THEY ARE HELD STRONGER OR MORE
RESISTANT THEY ARE TO CHANGE.
HUMOUR IS THE ONLY ELEMENT WHICH CAN BREAK THIS ATTITUDE OF INDIAN
VIEWERSHIP OF EMOTIONAL AND MENTAL CONTENT.
NO MATTER WHAT ATTITUDE THE VIEWERS/AUDIENCE HAVE HUMOUR IS ACCEPTED.
ABHISHEK BACHAN AND SUNIEL SHETTY ARE USED TO ENDORSE HA HA TV AS
ATTITUDES ARE INFLUENCED BY INFLUENTIAL PEOPLE LIKE ACTORS, CELEBRITIES
AND SPORTSMEN.
16. CULTURE
THE COMPLEX WHOLE THAT INCLUDES KNOWLEDGE, BELIFS, ARTS, MORALS, CUSTOM
AND ANY OTHER CAPABILITIES AND HABITS ACQUIRED BY MAN DEFINES CULTURE.
NO MATTER HOW FAR WE HAVE REACHED, BE IT 2008 OR 21ST CENTURY MAJORITY OF
INDIAN AUDIENCE/VIEWERS FOLLOW AND BEILEVE CULTURE. A SMALL VIOLATION OR
DISRESPECT TO ANY CULTURE LEADS TO DISHARMONY IN THE SOCIETY. PEOPLE IN
INDIA HAVE SOCIAL AND EMOTIONAL ENTANGELMENT WITH CULTURE.
INDIAN AUDIENCE/VIEWERS ACCEPT ALL KINDS OF ENTERTAINMENT EXCEPT NUDITY,
OBSCENITY, VALGARITY, USEAGE OF FOUL LANGUAGE AND DISRESPECT TO CULTURE,
TRADITION AND ELDERS.
INDIAN VIEWERSHIP IS BASED MORE ON EMOTIONS. INDIAN VIEWERS/AUDIENCE IS
NOT MATURED ENOUGH TO DISTINGUISH AND DIGEST JOKES ON CULTURE, ELDERS
AND TRADITION.
SO HA HA TV HAS TAKEN SPECIAL CARE TO NOT VIOLATE SUCH CULTURAL BELIFS.
AND WORK IN HARMONY WITH CULTURE.
HA HA WORKS IN THE CIRCUMFERENCE OF CULTURE TO PROVIDE ENTERTAINMENT.
18. COMMUNICATION PROCESS
AFTER STUDYING THE CONSUMER DECISION MAKING PROCESS WHICH DEPENDS ON
FAMILY, GROUPS, SOCIETY, THE PERSONALITY AND ATTITUDE OF THE CONSUMERS.
THE STUDY OF THESE COMPONENTS WILL HELP TO DRAW AN EFFECTIVE
ADVERTISING COMMUNICATION CAMPAIGN WHICH HAS TO BE COMMUNICATED TO
THE CONSUMERS.
THIS COMMUNICATIO N INVOLVES THE TRANSMISSION OF A MESSAGE FROM SENDER
(HA HA TV) TO A RECEIVER (TARGET AUDIENCE) VIA A MEDIUM (TVC AND PRINT).
THE COMMUNICATIO N MESSAGE IS TRANSMITTED USING A MEDIUM WHICH HAS
LARGER IMPACT MAXIMIZING THE LIKELIHOOD THAT THE MESSAGE IS UNDERSTOOD
THE WAY IT WAS MEANT TO BE UNDERSTOOD BY THE SENDER.
VERY OFTEN THE RECEIVED MESSAGE CAN DIFFER SIGNIFICANTLY FROM THE SENT
MESSAGE. THE RECEIVED MESSAGE IS TRANSFORMED INTO A PERCEIVED MESSAGE
THROUGH THE RECIVER’S INFORMATION PROCESSING ACTIVITIES.
SO HA HA TV HAS ADOPTED THE COMBINATION OF BOTH VERBAL AND NON-NERBAL
METHOD TO COMMUNICATE BECAUSE A COMBINED MESSAGE OFTEN PROVIDES
MORE INFORMATION TO THE RECEIVER THAN EITHER WOULD IF USED ALONE.
THE COMBINATION OF THE MEDIUM INCLUDES BROADCAST(T.V) AND PRINT (PRINT
ADS).
20. OUR MANAGERS
ABHISHEK BACHAN
1. USUALLY ABHISHEK BACHAN IS SEEN IN DRAMA OR ACTION, WE HAVE NEVER
SEEN HIM IN COMIC ROLE BUT AT HA HA TV HE IS TRYING A HAND AT COMEDY.
HOW IS HE GOING TO DO IT?, WHAT IS HE GOING TO DO? WILL HE BE SUCCESSFUL?
THIS CURIOSITY WILL TURN THE VIEWERS TO HA HA TV AND IT WILL KEEP THEM
TUNED.
SUNIEL SHETTY
2. SUNIEL SHETTY IS A ACTION HERO WHO IS WELL KNOWN FOR HIS ACTION STUNTS
AND SEQUENCES PLUS HE IS SELDOM SEEN IN COMEDY MOVIES.THIS WILL ALSO
CREATE SAME SENSE OF CURIOSITY AND EAGERNESS TO WATCH THUS THE
COMBINATION OF ABHISHEK AND SUNIEL WILL BE A SIGHT TO WATCH.
3. SUNIEL SHETTY AND ABHISHEK BACHAN HAVE BEEN QUIET SUCCESSFUL IN
BOLLYWOOD SO FAR. BOTH ABHISHEK AND SUNIEL ARE WELL KNOWN AND HAVE
A GOOD AMOUNT OF FAN FOLLOWING. IN ADDITION, THEY ARE SOCIAL AND OUT
OF CONTROVERSIES.
21.
22. PROMOTION STRATEGY
IMAGINE A SITUATION WHERE THE MOST IMPORTANT PERSON, THE DECISION MAKER
OR THE GURU IS ABSENT IN THE EVENT OR SESSION.
PEOPLE AROUND HIM ARE BAFFLED BY HIS ABSENCE. THEY ARE CLUE LESS AND ARE
IN A SPIRIT OF ENQUIRY ABOUT WHY IS HE MISSING? OR WHY IS HE ABSCONDING?
WHERE IS HE? AND WHAT IS HE DOING? WHAT CAN BE IMPORTANT THEN THE CURRENT
SESSION OR EVENT? FOR WHICH HE IS NOT PRESENT.
HE IS BUSY WATCHING
24. APPROACH USED TO REACH THE TARGET
AUDIENCE
THE APPROACH USED TO REACH THE TARGET AUDIENCE IS AS CONFIDENT AND
OPTIMISTIC AS THE CHANNEL IS.
THE CHANNEL IS SO MESMERIZING AND HYPNOTICTHAT IT ACTUALLY KEEPS YOU
GLUED TO THE TELEVISION.
THE CHANNEL IS SO POWERFUL AND IMPACTFUL THAT ONE WOULD FORGET HIS WORK
OR TASK AND RATHER CONSIDER IT UNIMPORTANT AND SECONDARY INCOMPARISION
WITH THE CHANNEL.
IN THE FIRST TVC IT IS SHOWN THAT THE LOK SABHA SPEAKER IS ABSENT IN THE
PARLIAMENT SESSION BECAUSE HE IS BUSY WATCHING HA HA TV APPARENTLY
CONSIDERING THE SESSION UNIMPORTANT THIS SHOWS THE POWER AND IMPACT OF
THE CHANNEL WITH A SLIGHT TOUCH OF HUMOUR.
IN THE SECOND TVC BABA RAMDEV IS ABSENT IN THE YOGA SESSION LEAVING HIS
STUDENTS CLUELESS? AS HE IS WATCHING HA HA TV. WHICH AGAIN SHOWS THE
POWER AND IMPACT PLUS A SLIGHT TOUCH OF HUMOUR.
WHEREAS IN THE PRINT ADS MONA LISA’S PAINTING IS SHOWN LAUGHING AND ALSO
PRIME MINISTER DR. MANMOHAN SINGH IS LAUGHING AS WE HAVE NEVER BEFORE
SEEN THESE PERSONALITIES LAUGHING. THIS AGAIN PROVES THE POWER AND IMPACT
OF THE CHANNEL PLUS THE HUMOUR IN IT WHICH HAS MADE A MONUMENT AND THE
MOST SERIOUS LOOKING PERSON LAUGH.
THE APPROACH USED TO REACH THE TARGET AUDIENCE IS THE POWER AND IMPACT
OF THE CHANNEL PLUS THE HUMOUR WHICH IS CONVINCING AND A HEALTHY
APRROACH.
30. THE MAIN COURSE
DAILY SOAPS REALITY MOVIES
1. GHAR GHAR KI 1. COMEDY KAVITA. 1. SPOOF
COMEDY. 2. WE ARE GADAS. HOUR.
2. CLASSIC COMEDY. 3. HASO, HAASAO 2. PRIME TIME
3. WAGLE KI HASTE RAHO. COMEDY.
DUNIYA.
4. COMEDY CUTS.
5. CHARLIE
CHAPLIN.
6. THE THREE
STOOGIES.
7. LE LO CHUL LE LO.
8. COMEDY NEWS.
9. TELE SHOPPING.
31. SYNOPSIS
MOVIE
PRIME TIME COMEDY
SCREENING/ RELAYING LATEST COMEDY MOVIES OF BOLLYWOOD OR HOLLYWOOD.
SPOOF HOUR
SCREENING/ RELAYING MOVIES LIKE SCARY MOVIES, HOT SHOTS. A SPOOF IS
BASICALLY GENTLE SATRICAL IMITATION WHICH ACTUALLY MAKES FUN OF
ORIGINAL MOVIE.
32. SYNOPSIS
DAILY SOAPS
COMEDY CUTS
FAMOUS COMEDY SCENES FROM MOVIES WHICH ARE APPRECIATED AND LIKED OVER A
PERIOD OF TIME.
LE LO CHUL LE LO
MAKING FUN OF FAMOUS PERSONALITY AND CELEBRITIES, CONTROVERSIES AND ISSUES
BY FAMOUS COMEDIAN’S LIKE SUNIL PAL, RAJU SRIVASTAV AND SIMALTENOUSLY
PROVIDING ENTERTAINMENT NEWS.
GHAR GHAR KI COMEDY
DAILY SOAP.
33. SYNOPSIS
DAILY SOAPS
COMEDY NEWS
COMEDY AND PAGE 3 NEWS. CELEBRITY HOOK UPS AND EMBARASSING MOMENTS.
WAGLE KI DUNIYA
A COMIC STORY OF A GOVERNMENT OFFICIAL AN HIS FAMILY.
THE THREE STOOGIES
THREE IDIOTS SHOWING THEIR STUPIDITY ANYWHERE AND EVERYWHERE. A
HILARIOUS TALE OF THREE IDIOTS.
34. SYNOPSIS
DAILY SOAPS
CLASSIC COMEDY
A SERIES OF CLASSIC COMEDIES.
TELE SHOPPING
SHOPPING MADE EASY FOR VIEWERS AS THEY CAN BUY AND ORDER GOODS BY
WATCHING THE DEMONSTRATION OF THE PRODUCT OR SERVICE ON T.V.
CHARLIE CHAPLIN
ONE OF THE GREATEST MIMIC AND CLOWN. AN ACADEMY AWARD WINNING
COMEDIAN. HIS SILENT COMEDY EPISODES.
35. SYNOPSIS
REALITY SHOWS
HASO HASAO HASTE RAHO
PERFORMING SKIT OR DRAMA ON THE SPOT.
COMEDY KAVITA
FUNNY JOKES AND POEMS WILL BE RECITED BY THE V.J PLUS VIEWERS PARTICIPATION
IS ENCOURAGED BY SMS, PHONE CALLS AND E-MAILS AND THE BEST JOKE OR POEM
WILL WIN A PRIZE.
WE ARE GADAS
MAKING BAKRA OUT OF PEOPLE.
36. MEDIA PLAN
START END NAME COMMERCIAL
6.00 AM 6.55 AM REGIONAL SONGS NO
6.55 AM 7.00 AM ADS, PROMOS, TRAILERS.
7.00 AM 7.55 AM CLASSIC COMEDY 15 MINS. 5 MINS EACH. 3 SPOTS.
7.55 AM 8.00 AM ADS, PROMOS, TRAILERS.
8.00 AM 8.55 AM WAGLE KI DUNIYA 15 MINS. 5 MINS EACH. 3 SPOTS.
8.55 AM 9.00 AM ADS, PROMOS, TRAILERS.
9.00 AM 9.55 AM CHARLIE CHAPLIN 15 MINS. 5 MINS EACH. 3 SPOTS.
9.55 AM 10.00 AM ADS, PROMOS, TRAILERS.
10.00 AM 10.55 AM 3 STOGIES 15 MINS. 5 MINS EACH. 3 SPOTS
10.55 AM 11.00 AM ADS, PROMOS, TRAILERS
11.00 AM 1.00 PM TELE SHOPPING -
1.00 PM 3.55 PM SPOOF HR. MATINEE 45 MINS.EACH HR 15 MINS. 3 SPOTS
SHOW
3.55 PM 4.00 PM ADS, PROMOS, TRAILERS.
4.00 PM 4.55 PM COMEDY CUTS 15 MINS. 5 MINS EACH. 3 SPOTS.
4.55 PM 5.00 PM ADS, PROMOS, TRAILERS.
37. 5.00 PM 5.55 PM GHAR GHAR KI 15 MINS. 5 MINS EACH. 3 SPOTS.
COMEDY
5.55 PM 6.00 PM ADS, PROMOS, TRAILERS.
6.00 PM 6.55 PM WE ARE GADHAS 15 MINS. 5 MINS EACH. 3 SPOTS.
6.55 PM 7.00 PM ADS, PROMOS, TRAILERS.
7.00 PM 7.55 PM COMEDY NEWS 15 MINS. 5 MINS EACH. 3 SPOTS.
Haso, haansao, haste raho
(Reality show).
WEEKENDS.
7.55 PM 8.00 PM ADS, PROMOS, TRAILERS
8.00 PM 8.55 PM LE LO CHUL LE LO 15 MINS. 5 MINS EACH. 3 SPOTS.
Comedy kavita. (Reality
show). WEEKENDS.
8.55 PM 9.00 PM ADS, PROMOS, TRAILERS
9.00 PM 12.50 AM PRIME TIME COMEDY 1 BREAK.
MOVIE
12.50 AM 1.00 AM ADS, PROMOS, TRAILERS
1.00 AM 5.55 AM REPEAT TELE CAST
5.55 AM 6.00 AM ADS, PROMOS, TRAILERS
