1. CarMatching.com
Helping you to find your perfect
car match.
Chenxi Xiong – Gabriel Soto – Meng Yao – Priyaranjan

2. Summary
The problem
The Solution
Car Matching
Wireframes

3. The Problem
Too many options

4. The Problem
Too many features, options and

5. The Problem
Different targets with different web

6. The Problem
Instead of
helping them to
solve their
needs, we may
end up confusing
the users even

7. The Problem
Because sometimes it’s not easy to
express exactly what we want!

8. The Problem
Although..
We may have some ideas of what we
need:
Features, Lifestyle or brand

9. the solution?
Help the decision making
process by reducing the choices
to a shortlist.

10. Interviews
Users decide on budget first
Then decide some
Features/Brands/Lifestyle that they
want.

11. Interviews
They may have a good idea of what they
want, but they don’t know exactly what they
want…

12. Interviews
But they are already comfortable doing
research!

13. User Flow

14. The Solution
Use quizzes to understand what the
users really want

15. The Solution
But not like this:

16. The Solution
Or with this kind
of questions:

17. The Solution
Acting like a dating site

18. The Solution
They don’t ask you about your perfect match
They ask questions about
yourself!We do the same thing at
CarMatching.com

19. CARMATCHING.COM

20. Web-based application
solutions
Mobile Desktops & Tablets

21. Car Matching
Responsive Design

22. Why do we think this will work
Faster development and
implementation time than iOS or
Android App.

23. Why do we think this will work
Unique approach to the subject

24. Why do we think this will work
Possibility of Search Marketing, Display
Ads and SEO

25. Why do we think this will work
Will be useful to the user.
With Car Matching they will get fewer and
better results.

26. Features
No minimum
number of
questions
answered to get
results. The only
required fields are
Gender, Zip Code
and Budget.

27. Features
But as you answer more
questions, you will get
better results.

28. Features
Ask your friends
about the results:
You can share via
Facebook

29. Features
Similar car suggestions, with same features
and specifications.

30. Questions
What’s your choice of vacation?

31. Questions
How many seats do you need in a
restaurant?

32. Questions
Which one describe you better ?

33. Questions
Where do you prefer to drive?

34. Questions about car makers
Preferred Car Nationality:

35. Questions
Car Color:

36. Final Thoughts

37. Thanks!
Questions?
Chenxi Xiong – Gabriel Soto – Meng Yao – Pryaranjan