See all of the comprehensive data on how consumers on their mobile devices decide to spend money in-store. How long does it take for a person who searched for your business to come in and spend money at your restaurant. You will be shocked at how quickly it happens (hint: under 1 hour!).

1. www.privy.com
(888) 602-0205
The Data On How Mobile Drives In-Store Sales
JULY 17, 2014
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2. HOUSEKEEPING
• Start – 2:00p EST
• End – 2:30ish EST
• Q&A Period – 2:30ish-2:45ish
– How to ask questions?
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3. OUR SPEAKER
Jake Cohen
– Co-founder, COO of Privy
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4. LEVEL | ADVANCED
This is an advanced webinar.
It is complex material and it is interesting.
We have webinars of all levels.
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5. What Will Privy Do For Me?
Privy allows you to measure which online marketing activities
drive in-store sales
and
grow your customer database
in real-time
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6. SUMMARY
• Overview
• General Trends
• Mobile Widget
• Device Matters
• Opportunities
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7. OVERVIEW | FUNNEL OVERVIEW
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8. OVERVIEW | OUR FUNNEL
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9. TRENDS | MOBILE MAJORITY
In 2014, the majority of Privy campaign traffic became mobile.
mobile
54.1%
desktop
40.5%
tablet
5.4%
Source: Google Analytics — Campaign Pages by Device Report
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10. TRENDS | SHIFTING SHARE
0%
25%
50%
75%
100%
H2 2013 H1 2014
desktop
mobile
tablet
Source: Google Analytics — Campaign Pages by Device Report
109%
increase in 6
months
42%
decrease in
6 months
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11. TRENDS | MOBILE OS BREAKDOWN
iOS dominates among mobile devices on our campaign assets.
iOS
59.6%
Android
39.4%
WP7+
0.8%
BlackBerry
0.3%
Source: Google Analytics — Campaign Pages by OS report
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12. TRENDS | MOST EFFECTIVE CHANNELS
RANK CHANNEL REDEMPTION RATE
1 Website 26.3%
2 Twitter 24.3%
3 Email 24.1%
4 Facebook 15.7%
Sources: Chart.io – Redemption Rate by Source
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13. MOBILE WIDGET | WORKS WELL
DESKTOP1 MOBILE2
VIEW RATE (CTR) 3.4% 1.8%
CLAIM RATE 17.8% 21.9%
Sources: 1) Mixpanel — {Event} by Context, by Device Reports, 2) Privy Mobile Widget Performance Comparison (10/25/13 – 6/5/14)
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14. DEVICE MATTERS | REDEMPTION RATES
CLAIM DEVICE REDEMPTION RATE
MOBILE 30.4%
TABLET 23.9%
DESKTOP 21.2%
Sources: Privy Claim Device Report
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15. DEVICE MATTERS | DESKTOP RATE
CLAIM DEVICE REDEMPTION RATE
DESKTOP
Windows 20.5%
21.2%
Mac 22.4%
Sources: Privy Claim Device Report
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16. DEVICE MATTERS | TABLET RATE
CLAIM DEVICE REDEMPTION RATE
TABLET
iPad 23.5%
23.9%
Android Tablet 27.9%
Sources: Privy Claim Device Report
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17. DEVICE MATTERS | MOBILE RATE
CLAIM DEVICE REDEMPTION RATE
MOBILE
iPhone 32.8%
30.4%Android Phone 25.9%
Other Mobile 30.5%
Sources: Privy Claim Device Report
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18. DEVICE MATTERS | TIME TO REDEMPTION
Which device saw the fastest time to redemption?
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19. DEVICE MATTERS | TIME TO REDEMPTION
How fast was redemption for people who claimed on an iPhone?
:51
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20. DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Other Mobile
DESKTOP
Windows 4:30 7:27 22:27
Mac 6:57 5:40
Sources: Privy Redemption Source Reports — 50th Percentile Times
Key Insight: people on their computers act later.
Plan for dinner.
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21. DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Other Mobile
TABLET
iPad 12:24 9:25
Android Tablet 12:08
Sources: Privy Redemption Source Reports — 50th Percentile Times
Key Insight: people on tablets are low intent.
Target other devices.
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22. DEVICE MATTERS | TIME TO REDEMPTION
Time to redemption (hrs:mins) REDEMPTION DEVICE
CLAIM DEVICE iPhone Android Phone Other Mobile
MOBILE
iPhone 0:51 2:02
Android Phone 0:54 0:54
Other Mobile 1:42
Sources: Privy Redemption Source Reports — 50th Percentile Times
Key Insight: people on mobile phones act FAST.
They represent a huge opportunity.
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23. OPPORTUNITIES | MOBILE VERSIONS
• Your website
– People on devices are looking for information right NOW
• Eblasts
– People read on their phone and need a call to action for NOW
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24. OPPORTUNITIES | PLANNING FOR SUCCESS
• What time is your email blast sent?
– Are you sending with a specific daypart in mind?
• Different messages for different website visitors?
– If the device is different, the context is different. What about your
content?
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25. OPPORTUNITIES | SMARTER TARGETING
• Device-targeted ad buys
– Facebook
– Google
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26. Q & A
• Check out: blog.privy.com
• Tweet us! @Privy
• Tweet me! @jfccohen
• Send me an email: jake@privy.com
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