MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
Privy Webinar: Turn Social Media Followers and Google Searchers Into Loyal Customers
1. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Turn Social Media Followers and
Google Searchers Into Loyal
Customers
2. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Webinar House Keeping
Jake Cohen
Co-Founder, Privy
• Long time marketer for CBS
• Co-founded Privy
• www.getprivy.com
• Twitter: @jfccohen
• Email: jake@getprivy.com
3. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Overview
1. What Consumers Want
2. How They Find You Online
3. What You Need to Do To Win Loyal Business
4. How To Take Control
4. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Loyalty = TRUST
5. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Impulse is Gone
People can get answers online.
6. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
7. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Your Website
8. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
9. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
10. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Website
11. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
12. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
13. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
14. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
15. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
T(rusted) A(ffordable) C(onvenient)
Link your social media
Give people a reason to come back
Make sure you’re mobile optimized
Simple Website Tips
Pro Tips
16. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Facebook
17. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
18. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
19. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
20. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
P(ersonality) C(ommunity) P(hotos)
Add all relevant info!
Ask people to share/like/comment
Offer special giveaways!
Simple FacebookTips
Pro Tips
21. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Twitter
22. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
23. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
24. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
25. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
26. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
R(esponsive) E(xpertise) E(engaging)
Link your website
Tweet at influential people
Respond to individuals who Tweet at you
Simple Twitter Tips
Pro Tips
27. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Google Search
28. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
29. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
30. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
31. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
32. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
33. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
H(eader) I(intent) T(ag)
Use SEO provider (e.g. SEOMoz)
Make a blog for more links
Link your blog pages to other blog pages
Simple Google/SEO Tips
Pro Tips
34. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
35. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
PRO TIPS
1. Offer Specials
2. Collect Email Addresses
36. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
37. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
38. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Website
39. Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Presenter: Jake Cohen, Privy
Tweet me at: @jfccohen
Email me at: jake@getprivy.com
Learn more at: blog.getprivy.com
Thank You – Q & A!
Jake Cohen
Co-Founder, Privy
• Long time marketer for CBS
• Co-founded Privy
• www.getprivy.com
• Twitter: @jfccohen
• Email: jake@getprivy.com
Hinweis der Redaktion
The thing to understand is that a loyal customer is simply someone with whom you have a strong emotional relationship. That only comes when they interact with you and your brand a lot – and there are different levels of that. I’m going to teach you what people expect from you online, so you can give it to them, earn their trust and win their business.
People turn online to get answers – no longer to folks impulsively make decisions…they do research first.
Now is time for the pro tip. Let’s say someone did a google search and found your website. NICE! Now lets say they liked what you had to say and clicked on the link to your facebook page…the pictures, comments, general enthusiasm customers had for you is great so they liked your page! Then, they went back to your website, clicked into your twitter page and saw how much expertise you offer. Boom…they are fully connected. Now what? You want the holy grail: their email address.
Having a customer’s email address allows you to message them when you have something important to tell them instead of waiting for them to come ask you if you have anything to say. This is important because it helps you control the conversation. The questions is, how do you get their email address? Now multiply this question by thousands and thousands of people who look for and connect with your business online every day. How do you get thousands of their email addresses? The answer: offer a special.
If you offer someone $1 off or 5% off their next purchase when they sign up for a coupon with their email address, many, many, many people will do it. It makes them feel special, like you’re giving them something extra and like they are loved. They will give you their email address because it’s the most conveninent way for them to receive their special. Once you have the email address, you can message them when you have something important to say.