Presentation made at Engage 2013, the annual event of the Public Relations Society of India on the topic of how to create your own personal radio and TV channel

1. Cloudcast
Prithwis Mukerjee, PhD
Professor, Praxis Business School

2. Communication consists of ....
Message
Media

3. Here we focus on the media ...
Digital
Message
Print, Electronic

4. Then on digital media ...
Social Media
Message
Broadcast
Print, Electronic

5. Broadcasts
Social Media
Blog
Website
Podcast
Youtube
Message
"Recorded"
"Live"
Broadcast
Print, Electronic

6. Live Broadcasts
Blog
Website
Podcast
Youtube
Video
Social Media
Message
Audio
Print, Electronic

7. Private Internet TV / Radio Stations
Social Media
Blog
Website
Podcast
Youtube
Message
Print, Electronic

8. Cloudcast
Message
Getting your message across as live audio and
video using nothing but the internet cloud

9. Reach of Message
Richness, Reach of Message
The Inevitable Quadrant !
Richness of Message

10. Cloudcast Tools
Shoutcast Internet
Radio
Google Hangout-OnAir Youtube Channel

11. at this point there was a live demo of
a) ShoutCast based Radio "station"
b) Hangout-on-air based TV "station"
the subsequent slides which had been kept as a backup in
case the live demo did not work were not necessary and
were not shown

12. Radio "Transmitter"

13. Shoutcast for the RJ : "talk show"

14. Streaming Music from Winamp

15. Connecting RJ to the "transmitter"

16. the audience interface

17. Hangouts-on-air / your TV channel