1. Bring Your Ideas to LifeBring Your Ideas to LifeBring Your Ideas to LifeBring Your Ideas to Life
The BlackBerry Application Platform

2. Why develop for BlackBerry?
The Blackberry R
Application platform is centered around the creation
and distribution of compelling mobile application.This creates a word
of opportunity for the entire ecosystem ,including developers,
content providers,advertisers,IT administrators,and people using mobile
.flexible devolepment tools and application distribution options with over
46 million active BlackBerry smart phone users makes it easy for
everyone
.Approximately 530 carriers in 170 countries
.Variety of Aplication distribution options including BlackBerry App Word ,With a revenue
share model of 70%
.Development options leverage current developers skill sets with JAVA and web technologies.
TM
R
The BlackBerry Aplication Platform Is key a word of opportunity,allowing developers
to create content,and distribute innovative mobile application for BlackBerry smart phones.
with industry -standard development tools,research in Motion (RIM) provides developers with
the resources enabling them to develop first class application and themes for the BlackBerry
Smart phone.

3. Application Development Approaches
Rim Provides development with a wide range of tools,enabling them
to design,test,and diostribute first class appliication efficiently and effectifely.
Java development approach
The JAVA aplication Development Approach
allows developers to create feature-rich client application with
the utmost flexibility and power,.enabling developers to:
-take full advantage of BlackBerry Smartphone.
BlackBerry JAVA plug-in for Eclipse
for java development who development application using the
Eclipse intergrated development Environment(IDE),the free
BlackBerry Java plug-in for eclipse offers familliar way to
develop and test rich mobile application that are opptimized for
BlackBerry Smart phone.
Themes And Animated Graphics
Rim Provides development and designer with the tools
needed in order to create custom graphic and themes for
BlackBerry smart phone.
BlackBerry Theme studio
BlackBerry theme studio is a suite of graphic design tools
that alow graphics desaigner and software developers to
create colorfull and interractive BlackBerry themes,splash
screen,graphics and animated content optimized for the
mobile BlackBerry Enviroment.BlackBerry Themes are a
popular way customers To personalize

4. Platform Services
BlackBerry aplication platform service enable developers to create a wider
range of application that enhance the Blackberry experience for BlackBerry
smartphone users.
BlackBerry connectivity service
Web signals
Web icons
Push Service
Tansport Service
BlackBerry commercial service
Payment service
Advertising service
BlackBerry location service
Locate service
Maps service
BlackBerry simulators
BlackBerry smartphone simulators
Email and conectivity simulation

5. Distribution & Support
Design and test your applications using a host of easy to use tools within
the BlackBerry Application platform.
Distribution
BlackBerry app World BlackBerry enterprise server
Support service
Rim provides developers with top nocth resources,
documentation,and developers tools-helping developers design and
create first class application,and resolve any issues they encounter
in the development procces.
videos issues trackers,articles,tutorials,sample codes and much more
are designed to support and empower developers.
the BlackBerry blog and community forums and enable developers to
connect with the development community to stay conneted with the
development community to stay conneted with the latest news and
happenings in the industri.

6. To stay about the latest BlackBerry Application Platform
Tools and resources,please sign up for the BlackBerry newslatter at:
www.blackberry.com/developers/newsletter or visit the BlackBerry
Developer Blog at www.devblog.blackberry.com