Strategies for selling property including pricing, staging, and developing a marketing calendar.

1. Selling Your Home In Any Market
Highest Dollar
Market & SellYour Property

2. What’s Special About Your Home?
Media room
Home office
3 or more bedrooms plus two full baths
Green design – energy efficient
Hardwood floors
Fireplace
Eat-in kitchen
High-end finishes-granite/marble countertops
Storage
Outdoor features – porch, decks, patios for
entertaining/children to play.
Good square footage 2000 square feet
Current buyer most desirable features

3. Access to jobs – logistics related to a commute
that is less than 30 minutes to high paying jobs
Low unemployment
High household income
Seats of federal or state government
Prime Neighborhood Checklist
Creative industries -
music, television, design, publishing or
advertising)
Research facilities
Large or prominent colleges and
universities
Highly rated schools
Access to amenities

4. Neighborhood Values
Schools : * Great schools rating- check school ratings in your area.
Low crime rates
Parks
Pleasing views
Distinctive architecture.
Variety of retail stores.
Educated population
Entertainment venues
Shopping

5. Why Homes Do Not Sale?
Overpriced
Poor condition (cluttered, dirty, smelly, need
repairs)
Poor curb appeal
Location
Ineffective marketing plan
Showing the property is difficult – no
lockbox, or other factors which prohibit easy
access by other realtors.

6. Average days on the market
In a soft market it is ten to twelve months.
In healthier markets homes sell in one to
two months.
.
How long will it take to sell your property?

7. Pricing Your Home
Obtain a Comparative Market Analyses to price your home.
What is a Comparative Market Analyses?
An agent searches previous sales of houses
similar to yours which have sold within six months
in your neighborhood.The report which can be
two to fifty pages shows pricing in your
neighborhood for sold housings, pending sales,
active listings and other features which supports
the pricing of your property
To get a FREE ACCURATE HOME VALUE report for your
property click here.

8. Staging: 4 D’s of Staging
De-clutter
De-personalize
Determine Your Budget
Design

9. Start Staging Outside: Yard Diagram
Measure and draw diagram or a bubble
diagram of your yard.
http://www.sustland.umn.edu/design/bubble.htm

10. Curb Appeal
Set a budget. Start with
clearing the yard and make it
a blank slate – no leaves, no
debris, no clutter around the
door; make any required
repairs to rails, steps and
porches.
Put flowers at your front door.
Paint the front door if
required.
What is outside should make buyers want to see inside.

11. Staging the Interior: House Floor Plan
Draw a floor plan of your
home – it need not be
elaborate – use pen and paper.
Use the design to place
furniture.
If you want to use an online
tool found on the web then
click here look under tools for
recommended floor planners.

12. Staging Checklist
Declutter – interior & exterior – rent a storage unit; use a POD or bagster.
Clean – everything – windows, floors, curtains, appliances .
Take photos/videos/draw floor plan – helps you
see what others see when they look at your home.
Paint makes
sales- a neutral
color makes
the space
smell new and
look bright.
Complete any deferred maintenance.
Make a checklist of what must be
done.
Prioritize the list.
Expect to spend 2% to 3% on
sprucing up your home.

13. Staging Checklist: Bathroom
Put out spa towels
If you have a shower curtain make sure it looks high end
If walls need painting – do so
You can also paint the cabinets if need be to give them a fresh updated look
Change hardware to update.

14. Staging Checklist: Bedroom
Bedrooms must
look like boutique
hotel bedroom
with good quality
linen, two night
tables with
matching
lamps, dresser (s)
and add an
appropriate size
chair.

15. Staging Checklist: Family Room/Living Room
Set the stage with a sofa with two
chairs, coffee table, neutral curtains
letting light into the room – show as
spacious and as a good area for
entertaining and family areas.
Use your diagram and photos to
determine how room should flow and
where to place furniture for a
maximum spacious look and feel.

16. Staging Checklist: Kitchen
Kitchen – spotless, no more than 3 small appliances or items
on the counter
Do one or two projects which will enhance the kitchen
Paint cabinets
New hardware
Backsplash
Sink with upgraded faucet
Replace stove or refrigerator or both
New window treatments
Paint
Staged dining area
Replace counter tops

17. All rooms/areas must have a
designated purpose(s) – a
den, family
room, office, laundry, storage,
library, music, guest
room, shop, craft room, other
Rooms with a purpose
enable the buyer to envision
themselves in your house.
Additional Rooms

18. Videos on Staging
Home Staging Expert
HGTV 10 Best Kept Secrets for Selling Your Home
Kitchen Rules
10 Minute Tricks to freshen your space
10 Rules of Staging from the Stagers
To see videos at click here

19. Realtor’s Marketing Strategy
Your Realtor will develop a marketing plan for your
home.
A marketing calendar could include the following
activities.
1. Broker’sOpen House
2. BonVoyage Party
3. Social Media Advertising
4. HomeWebsite
Get more strategies here

20. Offer (Price)
Buyer’s financial stability
Buyer’s requests for down payment or closing
costs assistance
Buyer’s requests for repairs
Buyer’s counter offers
Contingencies
Buyer’s request for other conveyances
Evaluating Offers
Review purchase contract with your realtor who will provide
recommendations.

21. Live Well, Everywhere
Helping people find property worldwide
http://www.propertyagentwww.com
Virginia Central Realty
2420 Maplewood Ave
Richmond, VA 23220
Email: propertyagentwww@gmail.com