39. Oops , meant Price Challenge
Spelt it wrong, thought it was better though?
40. Oops , meant Price Challenge
Spelt it wrong, thought it was better though?
What will it cost?
41. Oops , meant Price Challenge
Spelt it wrong, thought it was better though?
What will it cost?
Can we sell it for that?
42. Oops , meant Price Challenge
Spelt it wrong, thought it was better though?
What will it cost?
Can we sell it for that?
It’s just a commodity isn’t it?
45. The danger of this trap!
GM foodstuffs = Commodity
46. The danger of this trap!
GM foodstuffs = Commodity
For the rest, Brands
47. The danger of this trap!
GM foodstuffs = Commodity
For the rest, Brands
Otherwise commodities value, food will
compete with energy over price
51. Brand =
Is purchasing part of Branding?
Where will this stop?
52.
53. A local Fish and Chip shop with multiple sites
54. A local Fish and Chip shop with multiple sites
Major issue is continued supply
55. A local Fish and Chip shop with multiple sites
Major issue is continued supply
Major energy into securing supply
56. A local Fish and Chip shop with multiple sites
Major issue is continued supply
Major energy into securing supply
Challenge: to establish themselves as a
“customer of preference”
71. Competitive advantage?
Production
Marketing
Intellectual
Procurement
First in Queue?
Relationship with supplier
72. Competitive advantage?
Production
Marketing
Intellectual
Procurement
First in Queue?
Relationship with supplier
Relationship with planet
73. Competitive advantage?
Production
Marketing
Intellectual
Procurement
First in Queue?
Relationship with supplier
Relationship with planet
Caring from a market perspective…
74. Competitive advantage?
Production
Marketing
Intellectual
Procurement
First in Queue?
Relationship with supplier
Relationship with planet
Caring from a market perspective…
… and from a continuity perspective