Travellive Magazine along with Hong Leong Bank will organize a Fashion show "Summer Vacation - Fashion for Life", famous celebrities, several international luxury brands and Ambassadors of several nations and high end people will participate in this show. The tickets sold are given for Charity for a Children\'s home in Vietnam. Interested sponsors contact: 0989 246 411.

1. FROM VIETNAM TO THE WORLD
TIME: APRIL 2012
VENUE: DAEWOO HOTEL (EXPECTED)
ORGANIZER: TRAVELLIVE MAGAZINE
CO-ORGANIZER: HONG LEONG BANK (HANOI)

2. INTRODUCTION
Travellive magazine is the leading bi-lingual magazine and the best Tourism & Travel
Magazine in Vietnam, (Awarded by Indonesia Embassy) in December 2011. Travellive
Magazine also assists its readers by introducing high - end services and products.
Travellive Magazine is the main organizer of Honeymoon & Wedding Perfect, an
annual event (exhibition) organized at major five star hotels in Hanoi.
To brand the posh products of outstanding international brand names, including latest
fashion collections, suitcases, handbags and other accessories for this summer vacation,
Travellive is planning to organize an annual Charity fashion show named
SUMMER VACATION - "FASHION FOR LIFE".

3. CONTENTS
THE FASHION SHOW
WHEN & WHERE
OBJECTIVE
FASHION SHOW
Program content
Participants
WHY SPONSOR?
Marketing and Media Campaign
Sponsor packages
Sponsor Benefits
CONTACT DETAILS

4. WHEN & WHERE:
Summer Vacation - Fashion for Life is expected to be organized annually in April or
May this will be a remarkable event in fashion - tourism.
Time (expected): April - May 2012
Venue (expected): Daewoo Hotel, Hanoi
Objective:
FASHION SHOWS have always been glamorous events which boost visibility and promotions
of brands associated.
THIS FASHION SHOW will open vast opportunities and provide platform to creative designers
to display their art and equal opportunity to models to showcase their talent and the audience
to choose classy designs along with the sponsors to reach their targeted customers.
SUMMER VACATION "Fashion for Life" an apt event to promote luxury and branded
products to rich and the famous market and create branding for us to establish a stronger
footing in Vietnam. This fashion show is also an effort to bring together the customers and
sponsors together along with CSR "Corporate Social Responsibility" by working with a
Children Home.

5. FASHION SHOW
Program content:
09.00 Press Conference
On this occasion, Travellive will introduce the latest E - Version with
convenient interface and application www.vntravellive .com
09.30 Welcome Guests
10.00 - 11.00 Press Conference - Speech of the Organizer/ Travellive
Speech of the sponsor
Q&A
List of expected guests: 100 guests
Media: 50 News papers, online media, National television and broadcasting
Tourism organizations, airlines, domestic and international tourist agents
in Vietnam
18:00 Welcome guests for cocktail dinner party
(List of expected guests: 300 - 350 guests)
18.30 - 19.30 Guests tour around classy tourism services and products,
lucky draw and auction of famous products (for charity)
19.30 - 21.00 Fashion show
Music performances and latest luxury products presentation of main
sponsors
Part 1: Latest fashion collections of summer 2012 of leading proposed fashion names such
as Salvatore Ferragamo, Channel, Escada, Louis Vuitton, Burberry, Richard Mille, Yafriro etc
Part 2: Collections for business people and travelers of famous designers in Vietnam
!
! ! !

6. PARTICIPANTS:
Celebrities - Famous actors and singers
Costumes - Accessories will be prominently displayed with the performance of Vietnamese
renowned models such as:
Vietnam Nexttop Model Team
Thanh Hang, Ngoc Quyen and Trang Nhung...
Special music shows performed by Vietnamese famous singers:
Ho Ngoc Ha and Dam Vinh Hung...
MC (expected): Jennifer Pham
! !

7. SPONSOR
Business sponsorship is a major source of funding for many events as more and more
companies have discovered this to be a powerful marketing tool. Building and strengthening
your company brand through effective visibility is one of the key essentials in business
strategy. To be effective, sponsorship of any event must serve the interest of four constituent
groups:
1. It must serve the business interest of the sponsoring company
2. It must serve the best interests of the event and its participants
It must have a positive impact upon the sponsor’s direct
3.
consumers
4. It must benefit the consumers who use the products or services
Keeping in mind the above points we have placed our efforts towards achieving
the same.
Confirmed Sponsor:
Pernod - Ricard (Vietnam)
Qatar Airways
DX Fashion (Luala)
Proposed Sponsor:
Richard Mille
Yafriro
Piaggio - Vespa (Vietnam)

8. MARKETING
AND MEDIA CAMPAIGN:
The thrust of every business is the amount of awareness it has in the market. With prosperous
experience in communication and good relationships with leading media organizations
in Vietnam, Travellive’s events are always paid much attention and supported by famous
Medias:
Television: Channels, including VTV, VTC, VITV, VOV HTV-HN, Style TV,
Yan TV, Real TV, TVM, etc.. will broadcast the show.
Print Online Media: Magazines/Newspapers/Online Newspapers,
including Golf Life, The Guide, Golf Fashion, Thoi trang Tre (Young
Fashion), Her World, Elle, Phong Cach (Style), Dep Fashion, Hello, Sanh Dieu
(Stylish), Vnexpress, Dan Tri (People), Ngoi Sao (Star), Zing.vn, 2Sao.vn,etc..
will publish the show.
Other publicity: Banners, Invitations, Posters, Flyers, Organizing team
badges, Branding space on the event newsletters, Access to complete database
of all participants, Mention in the media coverage, Logotype printed in ads
coming in latest issue of our print media partner.
!
Media sponsors:
!

9. SPONSOR PACKAGES:
Exclusive Sponsor: 60,000 USD (estimated for 1 sponsor)
Diamond Sponsor: 30,000 USD (estimated for 2 sponsors)
Gold Sponsor: 20,000 USD (Non fashion show)
Silver Sponsor: 10,000 USD (Non fashion show)
Media sponsor: Publish information of the show
Sponsor Benefits
EXCLUSIVE SPONSOR:
months complimentary full page advertisement in Travellive Magazine {Special page (2nd
4
Cover page, last 3rd cover page) worth 20,000 USD (including 10% VAT)}
Speech of the sponsor during press conference and during the fashion show
Products are displayed at special-designed areas.
Logo on official documents of the show: introduction letter, invitation letter, tickets
Logo on three Travellive publications with articles of the show
Logo on the Marquette of the show at newspapers, magazines of all supporting media
Logo on Travellive cover page + 02 PR articles (double pages - special pages) on
Travellive
10 tickets for the fashion show
Models will wear the products of the sponsor during the fashion show
Sponsor will be the guest of honor to give away the fund for the charity
Sponsors representatives hotel accommodation (5 or 4 star hotel in Hanoi)
Several other benefits could be discussed according to the sponsor’s idea

10. DIAMOND SPONSOR (Main sponsor)
Speech of the sponsor during press conference and during the fashion show
Products are displayed at special-designed areas.
Logo on official documents of the show: introduction letter, invitation letter, tickets...
Logo on three Travellive publications with articles of the show
Logo on the Marquette of the show at newspapers, magazines of all supporting media
Logo on Travellive cover page + 02 PR articles
10 tickets for the fashion show
Products can be displayed
Models will wear the products of the sponsor during the fashion show
1 complimentary full page advertisement in Travellive Magazine {Special page (2nd Cover
page, last 3rd cover page) worth 5,000 USD (including 10% VAT)}
GOLD SPONSOR
Logo on official documents of the show: introduction letter, invitation letter, tickets..
Logo on three Travellive publications with articles of the show
02 PR articles ( One page - Content pages) on Travellive
Products can be displayed during the fashion show
Logo on the Marquette of the show at newspapers, magazines of all supporting media
05 tickets for the fashion show
SILVER SPONSOR
Logo on official documents of the show: introduction letter, invitation letter, tickets..
Logo on three Travellive publications with articles of the show
02 PR articles ( One page - Content pages) on Travellive
Products can be displayed during the fashion show
05 tickets for the fashion show

11. THANK YOU!
HANOI
TRAVELLIVE MAGAZINE
3nd flood, 59 Tho Nhuom strreet, Hoan Kiem, HaNoi
Tel: 04. 3936 8349 - Fax : 04. 3936 8350
HCMC
BRANCH OFFICE
2nd,142 Vo Van Tan street, P6, 3 district, HCMC
Tel: 08. 3930 9641 - Fax: 08. 3930 9642
Contact Person:
B. Subash Chandar - Sales Marketing Manager
Mobile: 0989 246 411
Email: subc@vntravellive.com