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HOW TO BE AN



COMMUNITY
 MANAGER
SO YOU GOT AN


                  JOB!
@princess_misia
CONGRATS!!!

@princess_misia
NOW


                  WHAT?
@princess_misia
BEFORE YOU



                      …
@princess_misia
4 THINGS THAT
    WILL MAKE YOUR
           LIFE


@princess_misia
SOCIAL MEDIA



@princess_misia
SOCIAL MEDIA



                  PROTOCOL
@princess_misia
PRE-APPROVED



@princess_misia
MONITORING


@princess_misia
NOW LET’S GET THE



                  STARTED
@princess_misia
DEFINE
   & GET TO KNOW           YOUR

       AUDIENCE
@princess_misia
DEFINE

              GOALS
                   FOR YOUR
                  COMMUNITY
@princess_misia
SET UP

             CLEAR
             GUIDELINES FOR
             PARTICIPATION!
@princess_misia
AND PUT THEM IN
                 WRITING
                   PRETTY PLEASE:
                   1. Respect fellow members of
                       this community 
                   2. Do not post content that is
                       abusive, obscene, deceptive,
                       offensive, fraudulent etc.
                   3. Don’t be a creep
                   …




@princess_misia
STOP
                          THE
                   MARKETING!

                  YOU’RE NOT HERE TO   SELL
@princess_misia
REMEMBER THAT…

                     PEOPLE
                  CONNECT WITH

                  PEOPLE
                        NOT BUSINESSES
@princess_misia
SO DISCLOSE
                  WHO YOU ARE
              Hello there!
                I’m Marta
           Majewska & I’m the
               community
             manager here.


@princess_misia
AND BE YOUR


                  SELF!
@princess_misia
BUT DON’T BE
    EGOCENTRIC
@princess_misia
IT’S NOT
                    ABOUT

                  YOU
                  AFTERALL
@princess_misia
FRIENDLY
                      &
                   HELPFUL
@princess_misia
REPLY



@princess_misia
AND REPLY




@princess_misia
EVEN IF YOU DON’T
               HAVE THE

            ANSWER
@princess_misia
JUST SHOW THEM THAT YOU
              ARE   LISTENING
          I DON’T HAVE THE
             INFO BUT I’M
           CHECKING IT FOR
          YOU AND WILL GET
             BACK TO YOU
                ASAP.

@princess_misia
NOT ONLY LISTEN…
           GET THEM
             INVOLVED
@princess_misia
HOW?

@princess_misia
HAVE A
           CONVERSATION
              STRATEGY
@princess_misia
CREATE
                  INTERESTING
           CONTENT
@princess_misia
GIVE
                  PEOPLE A

                  VOICE
@princess_misia
ASK
         QUESTIONS

@princess_misia
CREATE
                    AN
         EXPERIENCE
@princess_misia
RECOGNIZE AND
                  FEED
      THE LOYAL MEMBERS



@princess_misia
RECOGNIZE AND
                  FEED
      THE LOYAL MEMBERS

     THEY CAN BE A REAL TREASURE
@princess_misia
BUT STARVE
                      THE
                  TROLLS
@princess_misia
BUT STARVE
                      THE
                  TROLLS
                  THEY’RE NOT WORTH YOUR TIME

@princess_misia
WHATEVER HAPPENS…

                  KEEP


@princess_misia
AND NEVER EVER
                 REACT
     EMOTIONALLY
@princess_misia
ADMIT MISTAKES
                        &
         APOLOGIZE

@princess_misia
ADMIT MISTAKES
                        &
         APOLOGIZE
                   YOU’RE ONLY HUMAN (RIGHT?)
@princess_misia
AND IF YOU’RE
      TAKING A BREAK



@princess_misia
AND IF YOU’RE
      TAKING A BREAK



@princess_misia
AND IF YOU’RE
      TAKING A BREAK

                  HAVE SOMEONE TAKE OVER
                    & REMEMBER TO INFORM
                         YOUR COMMUNITY

@princess_misia
BUT MOST
  IMPORTANTLY…

@princess_misia
HAVE


@princess_misia
THANK
                   YOU!
                  Marta Majewska
                   Porter Novelli
                  @princess_misia

@princess_misia

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How To Be An Awesome Community Manager