27. THE WORD “SMALL” IS PASSE, “NANO” IS IN VOGUE. “ DLF HAS STARTED A NANO PROJECT Nano Nano Nano Nano Nano Nano Nano Nano Nano TITAN IS THINKING OF DOING A NANO” Nano Nano Nano Nano Nano Nano Nano Nano Nano THE DAILY NEWS BELIEVE THE HYPE - Since 2009
35. Unlike a classic product launch where the tangibles, in terms of what the product is all about, are announced first and the emotional connect with the consumer built up thereafter, here it’s been just the reverse. “People already enjoyed a strong emotional rapport with the Nano because of the hype that has been created; there is a lot of national pride associated with it.
36. A TRANSFORMATION HAS HAPPENED IN AUTOMOBILE INDUSTRY…. BUT ARE WE READY FOR THE TRANSFORMATION??? WILL WE BE A PART OF “NANO”LUTION???