1. Digital and Social Media Class
Social Technology
LSPR Summer Workshop 2012
By Andi Primaretha, M.Si

2. Nama : Andi Primaretha
Position : Social Media Head at VC
Email : andi.primaretha@gmail.com
Twitter : @primaretha
Instagram : @primaretha
Blog : virtual.co.id/blog
Phone : 08151817144

5. 3.337 views
31 comments

6. Emerging Trends
• Social Web
(Facebook & Twitter)
• Social Intelligence
(Social Monitoring)
• Social Organization
• Social TV
• Social Game
• Social Network Analysis

8. What’s the difference??

9. Information Networking Social Networking
Desired Identity Real Identity

10. Social Interest
Graph Graph

11. Who You Know
What You Like

12. Social Graph

14. Family
Friends on
Friends on
High
Campus
School
Me
Colleagues Neighbors
Coworkers

15. How about
Interest Graph??

17. Ambil peranmu di Kelas Inspirasi
Hari Inspirasi: 25 April 2012
Serentak diadakan di 25 SD di
Jakarta dan sekitarnya
"Langkah menjadi panutan, Ujar
menjadi pengetahuan,
Pengalaman menjadi inspirasi"
Kriteria:
1. Memiliki pengalaman bekerja
minimal 1 tahun.
2. Bersedia cuti pada Hari
Inspirasi.

20. Interest
Graph
Interest Interest
Graph Graph
Social
Graph

27. Interest
Graph
Social Location
Graph Graph
Personal
Graph

29. Gamification
Augmented
Reality
SoLoMo

30. Augmented Reality

31. Geosocial Augmented
Networking Reality

33. www.wikitude.com

35. Future of Augmented Reality Browser

37. Don’t Tell
Don’t Show
but Play!

38. Areas of Gamification

39. What is Gamification?
“ Gamification applies the
mechanics of gaming to
non-game activities to
change people’s
behavior”

40. Game Mechanics & Game Dynamics
• Game Mechanics
The various actions, behaviors, and control
mechanisms that are used to “gamify” an activity
– the aspects that, taken together, create a
compelling, engaging user experience.
• Game Dynamics
The compelling, motivational nature of the
experience is, in turn, the result of desires and
motivations.

41. Game Mechanics & Game Dynamics
Game Mechanics Game Dynamics
• Points • Reward
• Levels • Status
• Challenges • Achievement
• Virtual goods and spaces • Self-expression
• Leaderboards • Competition
• Gifts and charity • Altruism
The Rules The Fun

44. Points as Reward

45. Levels as Status

46. Challenges for Achievement

47. Virtual goods and spaces as Self-
Expression

48. Leaderboards as Competition

49. Gifts and Charity for
Altruism

58. Worldwide Fanpage

59. Local Fanpage

60. www.facebook.com/about/timeline

61. Facebook Timeline for Fanpage

62. Pinned Posts
Important posts can be
“pinned” to the top of page
and it will last for 7 days.
Size are 846 x 403 pixels.

63. Starred Posts (More Visuals)
The space is much larger and gives a heavier focus to the visual (posts
with eye-catching pictures).

64. Milestones
Use the star feature to save posts and stories you love, and add milestones
by clicking on the center line or adding them in where you would post daily
content.

68. Twitter Heat Map: http://aworldoftweets.frogdesign.com/
@ Indonesia
3rd most active country
Twitter
Twitter started in 2006 as a micro blogging service (140 characters) that no
one really understands. Indonesian started to paid attention to Twitter in
2010, 4 years after the service is available.

69. Twitter Heat Map: http://aworldoftweets.frogdesign.com/
3rd most active country
Currently, it is estimated that Indonesian produce around
of all tweets globally
15%

70. 17.00%
Twitter: Indonesian does not stop
16.00%
tweeting on weekends
15.00%
14.00%
13.00%
Tweets
12.00%
11.00%
10.00%
9.00%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Average tweets per day: 1,293,131 tweets
Total tweets in 6 months: 234,056,721 tweets
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com

71. 7.00%
6.00%
Jan - Jun
5.00%
4.00% Avg. 53,880
3.00% tweets/hour
2.00%
1.00% Avg. 3.8m
0.00% account /
month
7.00%
Early morning: 11%
6.00% Morning: 30%
5.00%
Jan – Mar Afternoon: 26%
4.00%
Night time: 33%
3.00%
2.00%
1.00%
0.00%
Hourly tweets of Indonesian users
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com

72. 13.30%
11.68%
11.31%
10.34%
10.02%
9.15%
Check out Indonesia live tweets map at
7.75% http://salingsilang.com/petatwit
6.53%
6.05%
5.54%
2.88%
2.24%
1.14% 0.94%
0.67%
0.19% 0.16% 0.10% 0.02%
Top cities in Indonesia that tweets
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com

73. API Apps, 0.92%
Web, 12.10%
Mobile, 86.98%
Choice of Twitter Platform: Jan - Jun 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

74. Twitter
Mobile Applications
Source: SalingSilang.com

77. Is
Social
Media
a
New
Addiction?

78. What’s the difference??

83. “EVERYONE HAS INFLUENCE”

84. Who is influential in social network?

85. Influencer Marketing
• Market Reach
• Quantity of Impact
• Quality of Impact
• Closeness to Decision

86. What’s your Klout Score?

87. Brand
and Celebrity
Media

89. 1. True Reach
2. Amplification
Probability
3. Network
Impact

90. How far has your content been spread across Twitter?

91. How likely are you to be retweeted?
Are your tweets effective generating new followers?

92. How influential are the people who interact with you?

97. What’s your
Klout Style?

100. Real-Time Klout Score on
Twitter Timeline

101. Engage with potential
influencer

103. Social Intelligence

104. In 2011 the volume of
available data is
predicted to continue
along its exponential
growth curve to 1.8
zettabytes.
(A zettabyte is a trillion
gigabyte).

106. Era of Big Data
• Volume
• Velocity
• Variety

107. Own The Data, Own The Future

109. Welcoming The Conceptual Age
Industrial Information Conceptual
Age Age Age

110. The Worker Revolution
Traditional Knowledge Conceptual
Worker Worker Innovator

111. Hindsight – Historical Data
• The ability to reflect and learn from the past data
Insight – Real-Time Data
• The ability to interpret and respond to the present data
Foresight – Predictive Data
• The ability to predict and prepare for the future data

112. Social Intelligence
Listening Knowledge Intelligence
Share of Media S
e Trends
n Interactions
t Motivations
Proactive
Share of
Conversation i Beliefs and
Values
m
e
Attitudes Innovative
Behaviors
Share of Voice
n
t
On-Going Process to capture and anticipate Social Dynamics

120. Communication Knowledge
Interpersonal
Communication
Group Mass
Communication Communication

121. Digital Specialist
Website
Strategist
Online
Social Media
Advertising
Strategist
Strategist

122. www.virtual.co.id/blog

124. Thank
you
Andi Primaretha, M.Si
@primaretha