The document discusses the need for libraries and librarians to market themselves to address issues like the "Google Effect" and outdated stereotypes. It provides tips for marketing a library service, including identifying user groups and their needs, communicating benefits regularly through newsletters and meetings, getting involved in teaching, and persistently promoting library resources and expertise to remain relevant. Marketing approaches should highlight the unique value libraries provide through resources, training, and subject expertise that supplements but not replaces other information sources.

1. Marketing your Library Service and yourself! Andy Priestner Judge Business School

2. Marketing ‘ The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’ (Chartered Institute of Marketing) Definition

3. Why do we need to market ourselves? The ‘Google Effect’ Foot-fall/Remote Use Image problem still persists ‘ For every person coming through the turnstile of our library, there are 1.8 users for the e-library’ (Philip Payne). But is that number rising? Poor research due to low levels of patience prompted by almost exclusive use of Google. Not so much about changing the ‘bun and glasses’ image, but redressing the well-worn – and largely inaccurate – stereotype of frosty unhelpfulness. Do we really need librarians anymore?

4. How do you find out about the databases that are available for your research? Question to 1 st and 2 nd year PhD students N.B. After the session 95% said they had learnt something that was directly relevant to their ongoing research and that they would therefore think about asking librarians if not first, then at least second! Don’t ask anyone (try to find out by myself): 40% Ask a fellow student: 30% Ask academic staff: 20% Ask a librarian: 10%

5. McCarthy’s Four Ps (The Marketing Mix)

6. Or the Six Ps?…

11. THE 7 HABITS OF HIGHLY EFFECTIVE LIBRARIANS 0 copies sold, but author hopeful!

20. 2007-08 marketing campaign

21. Plasma screen adverts Faculty consultation exercise Key Databases guide

22. Termly newsletters

23. Where I meet my users…

24. 2008-09 marketing campaign Have you gone into ORBIT yet?