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Selling Jewelry Secrets They Didn't Want You To Know.
www.sellingjewelry.org
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Although you may start out making jewelry as hobby, or to make gifts for friends and family, there
will probably come a time when you will want sell pieces of jewelry for extra cash or even create
an income from home. But do acquire the skills it takes to turn your hobby into a business.
Once someone has decided that they wish to create a home jewelry making business, there are
burning questions people ask. They want to know how to sell jewelry? Where to sell jewelry? And,
how to price their jewelry?.
All these questions are addressed in a free jewelry making home business guide. But perhaps
people need to pay greater attention to the questions that they don't even know how to ask.
For example, selling jewelry is more than making a few bits and pieces with beads and sticking a
price sticker on them. To really get going, you need to know what motivates people to
buy.
Most jewelry makers will start out at a craft fair type event. At these type of venues where
many people sell their goods you are competing with many other sellers for the cash in the visitors'
pocket. Buying jewelry is most often an impulse buy - none of us really NEED jewelry! So
you need to have a set of skills which really capture the prospective buyers attention.
When booking craft fair, always check to see if the event you are booking restricts the number of
people selling the same craft. And once you get the there it is essential that you know how to
present you jewelry in the best possible way to maximize sales. There are a number of
psychological tricks that you can use to present your jewelry in such a way that it will help you
increase sales by a massive 50%, and once you know what works, it's a great feeling to see the
buzz of activity around your stand, whilst others look on in envy.
Firstly it's essential to know that jewelry, when well presented, and displayed using discreet
psychologically selling tactics will increase sales and sell for a much higher price that it could other
wise do. Here are a couple of things that you can do immediately to help increase you sales and
get premium prices:
Always box your jewelry. Handcrafted jewelry can be perceived as cheap tat or a unique
indulgence. The unique indulgence concept will always sell for a higher price. Even if it's made
from relatively inexpensive materials. So always box your jewelry to obtain a higher price from
your customers. Boxed jewelry has a psychological perceived higher value, in fact most boxed
goods do, so you need to make the most of that concept and use jewelry gift boxes to
present your jewelry to best effect.
2. Raise the display of the stand to eye level and have a graduated display .Displays at eye level
rather than those that people have to look down at attract greater interest and higher prices. In fact
if you can display your jewelry in a tiered effect, starting at eye level this will work even better. To
see this concept at work, go and take a look at a jewelry store and see how the jewelry is
presented when its on display in the window. Take a look at where the high value items are
positioned.
Now you have some useful information to help start selling your jewelry more effectively.
Further information about selling your jewelry can be obtained for the jewelry making home
business guide which is free guide for those who want to know more about how to sell their
Allison Galpin.
Author and specialist on Beads and Jewelry Making.
http://www.epbeads.co.uk/freeguide
http://www.epbeads.co.uk/
Article Source:
http://EzineArticles.com/?expert=Allison_Galpin
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Selling Jewelry Secrets They Didn't Want You To Know.
www.sellingjewelry.org
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