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Scaling out: Breaking the local barrier




                     Alex Barrera (@abarrera)
                           Krakow, May 2012
Alex Barrera (@abarrera)
Why local?
Confort zone
We don’t need global
Local first!
Language matters
Financial
  CRASH
Dwindling
economies
Some countries are too small...
Others have small markets...
Giving peanuts only brings monkeys...
“Grass is always greener” complex
The

   kype

Effect
Mindset RESET
Global strategy: Day 1
English brand name
English
          website
International advisory board
Drop Soviet complex
Meritocracy
 doesn’t
  work
Alex Barrera (@abarrera)
                            alex@pressa42.com




Think big
Think outside your borders

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Scaling out: Breaking the local barrier