Tips on how to write an executive summary. Nothing ground breaking here, just a quick cheatsheet on how to write a compelling summary for your start-up

1. Executive Summary
Madrid
Mayo 2013
Alex Barrera (@abarrera)
http://www.press42.com

2. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
2-3

3. pages

4. long

5. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not a summary of the plan

6. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not random facts

7. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not the ultimate document

8. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
First peak

9. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Grab
Problem
Solution
Market
Competitive Advantage
Business Model
Team
Financial Projections
Current state
Financial requirements

10. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
The Grab
Summary within summary
Why are you the next Google?

11. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Haz Problem?
PAIN
Value Proposition

12. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Solution

13. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Market
Segmentation
Size
Growth
Dynamics

14. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Competitive advantage

15. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Business Model

16. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
The team

17. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Financial projections
Sales
Income (key drivers)
Costs (headcount)
Cash flow
IRR

18. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Current milestones

19. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Financial requirements

20. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Grab
Problem
Solution
Market
Competitive Advantage
Business Model
Team
Financial Projections
Current state
Financial requirements

21. http://www.slideshare.net/press42 Alex Barrera (@abarrera)

22. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
WTF?