Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
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Marketing mix of airlines industry
1. MARKETING MIX OF AIRLINES INDUSTRYMARKETING MIX OF AIRLINES INDUSTRY
Presented by:
PREMVIR SINGH CHAUHANPREMVIR SINGH CHAUHAN
MBA MARKETINGMBA MARKETING
3. MARKETING MIX
`MARKETING MIXâ is a general
phrase used to describe the
different kinds of choices
Organisations have to make In
the whole process of bringing
a product or services to market.
4. Services are distinguished from products mainly because they are
generally produced at the same time as they are consumed, and cannot be
stored away or taken. An enhanced marketing mix needs to be deployed.
Its Not About Simply Reaching Out to Customers With the Right Service.
But, Its Also About Creating That Right Desire to Possess The Service.
Services are Deeds, Processes, and PerformancesâŚ.
5. MARKETING MIX IN AIRLINES INDUSTRY
Presented by:
Presented by:
Prem Vir Singh
Prem Vir Singh
Chauhan
Chauhan
6. PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS
PHYSICAL
EVIDENCE
RAINBOW OF SERVICE MARKETING MIX
7. LET US WE RELATE THE 7 PâS OF
MARKETING MIX TO AIRLINES
INDUSTRY
9. Giving a Feel For The âProductâ Inside a Service Wrapper .
â˘Consumers are demanding not products, or features of products but the
benefits they will be offered.
â˘The airline product includes of two types of services:
1. On the Ground Services.
2. In-Flight Services.
PRODUCT MIX
Airlines service products
ďą CABIN SERVICE.
ďą CATERING SERVICE
ďą RAMP SERVICE.
ďą OTHER SERVICE.
11. ď Online 24-hour reservation
Systems.
ď Consolidation.
ď Tour Operator/ Travel Agent.
ď Affiliated with companies.
PLACE MIX
12. PROMOTION MIX
Advertising
Publicity
Sales promotion
Word of mouth
Airlines Advertisement Needs to Keep in
Mind the Image of Country, The Scenic
Beauty, Tourist Attractions, Rich Cultural
Heritages or Which Would Attract
Number of Tourists.
Advertising
19. COMPANIES BACKGROUND
AIR INDIA THE OLDEST AND LARGEST
AIRLINE OF INDIAâŚ.
WAS FOUNDED IN THE YEAR 1932 BY
TATA SONS LTD.
AND IN 1953 GOVERNMENT OWNED IT AND
NAMED AIR INDIA.