How To Get Found on Google

Are You Google-icious??

Janak Mehta
Founder PR Easy

Copyright PREasy.com 2009

My Guarantee…

Inbound and Outbound Marketing
Why Is Important To Be Google-icious
Steps to Become Google-icious


Google-icious??
Goolge-icious:
Adjective describing a website that is appealing to
Google in that it ranks high on Google searches;
also describes a website whose description on a
Google search listing is attractive to users,
leading to a higher click ratio.


Case Study:
Social Media
Michigan

From Zero
Traffic To
1272
People
Visiting…

How Would You Like To
Dominate Your Competitors

Cost
Effective
Home
Business


Automated
Web
Marketing


Wealth
Building
Expert


Why Am I Qualified?
Masters In Computer Science from Carnegie Mellon University
Worked Bell Communication Research Lab, Ford Motor Company

Started Real Estate Investment Company in March 2004
Bought $2.2 Million worth of properties in 2 Years
Real Estate Investment Club in September 2005
Online Marketing Training in 2005
Grew Club to be the 300 Members in 18 months

Left Ford in March 2007 and Started PR Easy
We have helped clients in various industries like

Real Estate Professionals Mortgage Professionals
“Guru’s and national speakers” E-Commerce Store
Internet Marketers Carpet Cleaners
Information Marketers Business Magazine Publishing
Home based business Owners Wedding ring engravers
Chiropractors Dentists
Corporate Lodging Providers Clock Repair shop

Why Am I So Passionate?
My Wife and Two Nephews:


Marketing Basics

Have a Clear Message
Know Your Market
• A Message that
• Market’s pain
connects with market
• What’s keeping
•Consistent across all
them awake
media
• Demographics

Online
Offline:
Media
Newspaper
Radio/TV
Billboard Copyright PREasy.com 2009

Out-Bound Marketing
How Do You Generate Leads?
trade shows
seminar series
email blasts to purchased lists
internal cold calling
outsourced telemarketing
Advertising
I call these methods quot;outbound marketingquot; where a marketer
pushes his message out far and wide hoping that it resonates
with that Needle in the Haystack
People are getting better at ignoring outbound, interruption-
based marketing messages by using caller id, spam filtering,
Tivo and Sirius satellite radio etc
Clients starts their shopping experience online - in the search
engines, blogosphere, and social media sites


In-Bound Marketing

The process of Getting yourself “foundquot; by people
already learning about and shopping in your industry
is Inbound Marketing.
In order to remain competitive, your business needs
to be found on the web and leverage Inbound
Marketing techniques to reach customers with
targeted messages that customers seek out, not
ignore.
You need to transform market engagement strategy
from outbound, interruption based to inbound,
permission based.

Rethink Marketing
Outbound Marketing Inbound Marketing
(Interruption) (Permission)
Telemarketing SEO/SEM
Trade Shows Blogging
Direct Mail Social Media
Email Blasts Article Marketing
Print Ads PR Marketing
TV/Radio Ads Video Marketing


Online Search: Killer App?

Source: Techcrunch.com

Why Become Google-icious?

Researcher at Cornell University found that
42% of users clicked the top result, and 8%
of users clicked the second result.
A study at the Georgia Institute of
Technology found that 75% of searchers
never look further than page one.
Usability expert Jakob Nielsen pointed out:
“Users almost never look beyond the second
page of search results.”


Search Engine Optimization

On Page Optimization
What you say about your site

Off Page Optimization
What others are saying about your site


Quality Content
Google likes new and fresh content
The more content you have out there more real
estate you own in virtual world.

Quality Incoming Links
# of sites that link to your site
How important are the websites that link to yours


US Election

Voters

Vote

President


High
Authority
Web Sites

Your Web - Site Link


Understand Your Market

Keyworddiscovery.com
Wordtracker.com
Goodkeywords.com
Selfseo.com
Google – Search “ Keyword Tool”


Steps To Become Googlicious

Create Content (Creating Message)
Create High Quality Relevant Content
Optimize Content for the Keywords You want to
get Ranked for
Put Your Website address

Submit Content (Media/Distribution)
Submit Content to high Authority sites.
Which will give you multiple incoming links to your
site

Creating Content
Create Multi-Modal Content
Write Article
Convert it into PR
Create a Video
Create a Podcast

Optimize Content
Title should have keywords
Use Keyword inside Body
Use Tags


Submit Content
Submit Content To High Authority Sites
Article, PR, Video and Podcast Submission Sites
Create a Blog
Create Squidoo Lens
Use http:// in front of your Website address
http://www.PReasy.com instead of www.PReasy.com
Use Anchor Text Link
PR Easy is a Full Service Online Marketing Company


Social Media Marketing
Social Bookmarking


Social Media Marketing
Social Networking


Business credit Expert
1,080,000

4th Spot

Paradise
Brokers


Internet Marketing Seminar Michigan

127,000 Results

2nd Spot

5th Spot


Rural
Development
Mortgages


Cost
Reduction
Seminar

Kim
Crabtree


Create
Massive
Traffic

# 1 & # 5 Spot
out of 8,600,000
Results


quot;I would have had to have hired at least 2
full-time staff people to achieve the results he
has achieved for me in last 2 monthsquot;

For the past few years I've been writing my own articles and press
releases and getting great results. Recently, I discovered that my student
took this concept and exploded it through viral marketing. As a result of
hiring his Power Boost service, my search engine rankings have gone
through the roof!

I would have had to have hired at least 2 full-time staff people to achieve
the results he has have achieved for me in last 2 months. I call it Viral
Marketing on Steroids.

- Matt Bacak, Powerful Promoter, (Atlanta, GA)


I’m Getting More Leads
Then I Can Handle…
I would’ve spent thousands of dollars for classified ads,
signs and who knows what for producing a website. The
thing that amazes me most is that with Janak’s Google-
icious Made Easy training I’m able to stay at the top of
Google for the past 10 months and now I'm getting more
leads for my clock repair business then I can handle!

- Fred Bartholomew, Royal Oak, Michigan


I’m now 5 Pages Deep

I teach Internet marketing training ebootcamp and
search engine is big part of my training After using this
system I’ve put my name, Corey Perlman, at the top of
Google and now it’s 5 pages deep. Horror movie
director, Corey Roberts used to dominate when I
searched my name but now it’s me!“

Corey Perlman, Author and Speaker - Sarasota, Florida


Things To Ponder

Content is King
Incoming Links from high authority site +
Relevant Content on Your Site = Higher
Search Engine Rankings
You have to constantly create Fresh and
Relevant Content and Submit Content To
Dominate Search Engines!


Google-icious Made Easy
It’s a 9 Hour Step By Step Video Tutorials divided into 6
sessions.
You will learn:
Importance of Inbound Marketing
Search Engine Optimization
On Page Optimization
How to research Keywords
What tools to use and my personal method to find
keywords that your customers are looking for and own
those keywords.

Article Marketing
How to write an article
How to optimize article
How to submit articles to various directories
Press Release (PR) Marketing
How to write an PR
How to optimize PR
How to submit PRs to various PR submission
directories


Video Marketing
How to Create video
Strategies I use to submit video to get high search
engine rankings
Podcast Marketing
How to create podcast
Where and how to submit podcast to get more
listeners
Blog & Journal Sites
Various blog platforms to use for getting high rankings
How to get more traffic through blog
How to use journal sites like squidoo & hubpages

Social Bookmarking
How to use Social Bookmarking
Use of bookmarking for link bait

So you will get Total of 6 sessions and over 9 hours
worth of Easy Step by Step Tutorial…

Value for this entire live webinar training =$1497


For People Who Sign Up Tonight, I’ll throw in these
Free Bonuses:
Kickstart Your Online Marketing Audio CDquot; (Value $97)
This 75 Minute audio CD was recorded at Matt Bacak's
Marketing Madness where Attendees have paid $1997
I've shared my strategies to get Free Traffic by using Power
of Press Releases and Classifieds.
FREE Report – “174 Hot Ideas for Powerful Headlinesquot;
Inside this special report, you have secrets to make your
marketing stand out from the crowd! (Value $97)


For People Who Sign Up Tonight:
30 Minutes 1:1 Online Marketing Strategy
Session with Janak Mehta (Value $297)
This is where you will be able to pick my brain and ask
me any question regarding online marketing for your
business


Google-icious Made Easy Video Training $1497
Kickstart Your Online Marketing Audio CD $97
Free Report 174 Hot Ideas for Powerful Headlines $97
60 Day Email Support Priceless
1:1 Strategy session $297

Total Value Over $1988


For This Webinar Only…
One Payment of $297
Or
Two Payment of $167 (30 Days Apart)

www.PReasy.com/Linda


My High Rank Guarantee

After You Have Gone Through My Entire
Training And IMPLEMENTED EVERY
STEPS In 7 Step Process And If You Haven’t
Achieved High Search Engine Rankings For
Your Site Than You Can Email Me Or Call
Me And I Will Give You 100% Full Refund
And You Get To Keep All Bonuses.


“You Explained Me Entire
Process…
The thing I like about you and your business that
you do better than anybody else we have ever
met is your 7 Step Traffic Cycle Guarantees high
search engine rankings and You didn't hide it or
make it mysterious. You explained me the entire
process.

-Kim Crabtree, Owner MetaOps - Livonia, Michigan


Thank You

One Payment of $297
Or
Two Payment of $167 (30 Days Apart)

www.PReasy.com/Linda


How To Get Found on Google

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