Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
2. Agenda
• Introductions
• Lucas, Yourselves
• Class overview
• Outline
• Expectations
• Break
• Introduction to social media, and what to expect this semester
9. Expectations
Dos Don’ts
• Be on time • Show up late and say
• Participate in social “Did I miss anything
media important”
• Ask questions, challenge • Go on FB chat all class
us • Sit in the front row and
• Make an effort in talk
assignments • Half-ass things
11. Social Media Defined
“Social media platforms like Facebook, YouTube and Twitter
are fundamentally changing the way businesses and
consumers behave, connecting hundreds of millions of people
to each other via instant communication. This is a massive
socio-economic shift that is fundamentally changing the way
consumers and companies communicate and interact with
each other.”
Erik Qualman @EQualman
12.
13. Why Social Media?
• A new way of life
• Online platform to create and sustain relationships
• #1 Activity on the internet
• 400% increase in spending by 2014
• The new “watercooler talk”
14. Shut up and drive!
• Drive conversations
• Drive brand awareness
• Drive traffic
15. Social Media is..
• Not going anywhere – permanent
• Ever changing
• Not a “campaign”
• Profitable
• Transparent
• Engaging
16. Who’s on…
• A smart phone (iPhone, Android)
• Twitter
• Facebook
• LinkedIn
• Instagram/Pinterest
• Four/Square Get Glue
• Tumblr/Has a blog
• Stumble Upon/Reddit
18. What is the ROI of Social Media?
“The ROI of Social Media is that your business still exists in 5
years.”
http://www.youtube.com/watch?v=lcqCAqZtedI
Gary Vaynerchuk @GaryVee
19.
20.
21. Competition
• Our audience is online
• Our competitors are launching magazines, radio, print..
• We’re winning in the social/digital space and it’s allowing us to
thrive
22. How do we use it?
• http://www.facebook.com/thescore
• http://www.twitter.com/thescore
• http://www.twitter.com/scoremobile
24. Some Tools of the Trade
• Linkedin
• Tweetdeck, Hootsuite, Seesmic – Twitter Client
• We Follow
• Klout
• Twitter Lists
• Bit.ly – TRACK!
25.
26. Facebook
• Huge userbase – 800M – 1B users
• Publicly traded
• Flagship social network
• Great for consumers
• Advertising, app platform
• Integrated with iOS (coming soon)
• Connections with people you know very well (family – friends)
27.
28. Twitter
• Real time status updates
• Built out of SMS (140 character limit)
• Connect to people/brands you don’t know
• Follow hashtags
• Wild west (much less rules than Facebook)
29.
30. Linkedin
• Connect with people you have met
• Virtual rolodex
• Linkedin > Business Card
• Ask for recommendations –
Friends, Professors, Bosses
• Promote! (For example:
linkedin.com/in/kennylnorton)
• Job Postings!
31. Klout
• http://www.klout.com – Sign up!
• Standard for influence
32.
33. Hootsuite
• Based in Vancouver, Canada
• Pro ($6 month) Professional version ($1500 month)
• Built in analytics and Automatic Reports
• Hootsuite university
