Presentation at the National Conference on Health Communications, Media and Marketing, 2009.

1. Coaching | Creativity | Commitment t r a i n i n g t h e w o r k f o r c e f o r p u b l i c h e a l t h 2 . 0 Alison Grodzinski, MLIS, Prevention Research Center of Michigan, University of Michigan Gillian Mayman MLS, Health Sciences Libraries , University of Michigan

2. To develop best practicesfor integrating Web 2.0technologies into the work of local public health departments in order to improve the communication and informationsharing within the department, between partner organizations, and to the populations that they serve.

3. Health Sciences Libraries Prevention Research Center Local Health Departments National Network of Libraries, Greater Midwest Region.

5. n e e d s a s s e s s m e n t

6. Needs Assessment Focus Groups Genesee County Health Department Decision to not include all staff in training Interested more in projects and less in training Great need to manage internal communications Ambivalence over use of social networking sites Monroe County Health Department Concern over time and staffing Need to protect privacy of staff and community members IT issues Strong support from Health Officer

7. Survey How are staff members at each health department currently using Web 2.0 technologies, both at work and in their personal lives?

11. Blogs 39.9% read blogs at least once a month 50% read blogs for professional purposes 5.2% comment on blogs monthly or weekly

14. Do you create and upload resources to a web site that allows you to share photos, videos, or slide presentations for professional or personal purposes?

16. “My kids haven't had time to teach me.” “Have better ways to spend my time” “I do not believe the County wants us to use this web site” “I think it is somewhat for young people, with nothing better to do” “Not good example for my children”

20. Have you ever…

21. t r a i n i n g

22. Training Goals Use Awareness Self-efficacy

23. c a s e s t u d y # 1 Meeting with managers 2 hour training and brainstorming Projects identified Multiple meetings regarding intranet Big reveal at all staff meeting 5 Things and evaluation survey Small training sessions

27. c a s e s t u d y # 2 Meeting with managers Training for Marketing and Tech Teams IT issues resolved Training for Environmental Health Services Training for Tech Team Staffing and budget issues

29. keys 2 success

30. coaching, creativity & commitment

31. coaching Start discussions Provide assurance Provide feedback and encouragement Experiential learning

32. creativity Recognize the potential Understand the details Identify the audience Create engaging information Include a strong marketing component Project-based training

33. Commitment Staff time Information technology policies Public communications policies Buy in from administrators and managers

34. 23 things

35. Questions

36. This project is supported under a subcontract, NO1-LM-6-3503, CFDA 93.879, between the Board of Trustees of the University of Illinois and the University of Michigan.