Learning Institute presented at the American Public Health Association, November 2009

1. Web 2.0 +Public Health Alison Grodzinski, MLIS Prevention Research Center of Michigan, University of Michigan School of Public Health Gillian Mayman, MLIS Health Sciences Libraries, University of Michigan

2. agenda Introductions Applying Web 2.0 to public health practice Break Implementing Web 2.0 for public health practice Wrap Up

3. applying web 2.0 to public health practice APHA Learning Institute Alison Grodzinski, MLIS, Prevention Research Center of Michigan American Public Health Association Conference, November 7, 2009

4. Presenter Disclosures Alison Grodzinski The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months: No relationships to disclose

5. web 2.0social medianew media

9. then Author-generated Static Organization Driven Retrieval

10. now then User-generated Participatory Community Driven Creation Author-generated Static Organization Driven Retrieval

11. “all the websites (and web technologies) out there that get their value from the actions of users” --Information Week

12. conversation

13. technologies Blogs RSS wikis social network sites media sharing podcasting videocasting screencasting social bookmarking virtual worlds gaming mashups mapping v collaborative editing

14. 80%of all American adults use the internet

15. 93%18-29 year olds

16. 43% over 65

17. 77% read blogs

18. 62% watch a video on a video-sharing site

19. 47% use an online social networking site Pew Internet and American Life Project

20. 37% upload photos to a website so they can share them Pew Internet and American Life Project

21. 19% use Twitter or update their status online Pew Internet and American Life Project

22. age 34 median age of social media users Pew Internet and American Life Project

23. 61% used the internet to look for health information 25% Pew Internet and American Life Project

24. Social media is changing our daily lives Where we get our news How we start and do business How we meet and stay in touch What we reveal What we can influence. S. Gordhammer (Mashable October 16, 2009)

25. Top 3 Technologies Blogs Media sharing sites Social networking sites

26. blogs a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles. http://en.wiktionary.org/

27. diabetesmine.com

28. getreadyforflu.blogspot.com

30. http://blogs.cdc.gov/publichealthmatters/

32. MY BLOG Post #3 And more interesting info I want to share Post #2 more information I want to share Post #1 Information I want to share MY WEB SITE Standard welcome paragraph with useless information that no one reads. LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2

33. MY BLOG Post #3 And more interesting info I want to share Post #2 more information I want to share Post #1 Information I want to share MY WEB SITE Standard welcome paragraph with useless information that no one reads. LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2

34. MY BLOG Post #3 And more interesting info I want to share Post #2 more information I want to share Post #1 Information I want to share MY WEB SITE Standard welcome paragraph with useless information that no one reads. LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2

36. Allows readers to talk back to you (and each other)

37. RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page

39. Maintaining the blog consistently is critical yet difficult to sustain

45. Can control who has access to your media files

47. Users may need to create an account to view media if it isn't public

49. 46 %of online adults 18 and over use a social network site

61. twitter

66. Information can be spread virally through your members/friends/fans

68. More difficult to get a conversation started than you might imagine

76. Can be made as "editable" or locked down as needed

78. May need to download software

82. Easy to publish documents to the web

84. Documents are hosted on a third-party site

86. scheduling meetings

87. Creating screencasts

88. exploring and sharing data

89. creating and sharing timelines

90. mapping data

91. mapping data

92. creating quick online polls and surveys

93. aggregating multiple feeds from social networking sites

94. virtual worlds

95. creating and sharing custom search engines

96. productivity

98. Livestrong

101. social media campaigns