SEO-Optimized Title for Bethink Agency Marketing Documents

About Us Marketing Media Evaluation Contact Us


History of Company
Bethink was established by Miss Daungruthai Pingjai in 1999. Our

company is a comprehensive Advertising Agency. We are leader in

Strategic Plan which has over 100 staffs and a lot of customer both

domestic and international especially consumer goods.


Our Team
Chairman & CEO

Vice Chairman &
Managing Partner

Managing Director & Chief Creative Officer &
Managing Partner Managing Partner

Marketing Assistant Managing Director Media Creative Director
Communications Business Development &
Director Planning Director


Our Service
Brand
Branding Advertising

One Stop Services Brand &
Market
Research Brand
Publishing / Communications
Promotions Consultation
Service
Event & Strategic Media
Relationship Planning &
Marketing Public Buying
Relations Graphic
Communicati
ons


Positioning
Dedicate

Be all you can be

Don’t Confidence Confidence

Don’t Dedicate


Client


Portfolio


Target
Demographic
• Age : 30 up
• Occupation : Marketer
• Education : bachelor’s Degree up

Geographic

• Bangkok and Urban


Target
Psychographic
• Active
• Self Confidence
• Open Mind
• farsighted


Target
Necessary Agency Strengths

• Creative Talent
• Know Client’s Business
• Quality People
• Client Relationship
• Organized/Consistent


SWOT
Strength Weakness
• Expertise in Strategic Marketing and Researching. • Less experience organizations.
• Expertise and experience about the Consumer
Product.
Be Think • Personal with expertise and experience in work.
• Organization completely in the technology.
• Get reward from both domestic and international
competition.
• Experienced over 30 years. • Less expertise in creative
AMEX • Expertise in Branding & Marketing Communication. work.
• Working together as a team.
• Expertise in Creative work.
Jeh United • Get the reward from competition.


SWOT
Opportunity Threat
• Economy recover. • Domestic political problems.
Be Think • Technology progress. • High competitive conditions in the
advertising market.

AMEX

Jeh United


Advertising Industry
Advertising Spending In Review 2005-2009
93,000

92,000

91,000

90,000

89,000

88,000

87,000
2005 2006 2007 2008 2009



Media Spending 2009
Television
Radio
Newspaper
Magazine
Cinema
Outdoor
Transit
In-Store
Internet


Our company
Our Company In Review 2005-2009
1,000

900

800

700

600

500
2005 2006 2007 2008 2009


Marketing Objective

• expand customers both Domestic 65% and International 35%.
• increase billing 20%


Marketing Strategy
• revise the marketing communication strategy to meet
the consumer behavior evolution.
• support Digital Media development
• marketing communication in characteristic of Experience
Marketing


Advertising Objective

• To establish awareness
• To establish confidence


creative

Ad Idea

“exertive and concentrated to all tasks
and jobs”

Key Message
“Be all You can Be”


Media Objective

To reach 80% of target audience by the end of 3
quarter.


Media Strategy

Communicate via Above the Line and Below the Line
which emphasize on Below the Line


A Day in A Life
Target Group : Marketer
Weekday (Mon - Fri)

Wake Up Leave home Lunch Finish@ Work Arrive home
Activity 8.00
6.00 6.30 12.00 15.00 18.00
Radio Radio Radio Radio Radio
Media Sky train/Subway Mobile phone Mobile phone Sky train/Subway TV
Billboard Website Radio Billboard Website
Bus Ad/Taxi Ad Mobile phone Bus Ad/Taxi Ad
Mobile phone Website Mobile phone
Mupi Ad@Deptstore
Mupi
Weekend (Sat - Sun)

Activity Wake Up Leave home Lunch with friends Movie/Karaoke Arrive home
8.30 10.00 12.00 14.00 18.00
Radio Radio Radio Radio
Media TV Sky train/Subway Sky train/Subway TV
In-store Ad Cinema Ad
Website Billboard Billboard Website
Ad@restaurant Ad@Karaoke
Bus Ad/Taxi Ad Bus Ad/Taxi Ad
TV Website
Mobile phone Mobile phone
Mupi Website Ad@Deptstore
Website Mupi

Media Chanel
Above the Line
• Print AD
• Advertorial


Media Chanel
Below The Line
• Direct Mail
• Online
• Website
• Social network : Facebook, Twitter
• Display AD : Banner AD
• Internal Marketing
• CSR

Above The Line


Print Ad
Objective
• To Establish Awareness Magazine
• BrandAge
• BrandAge Essential
• Positioning
• Marketeer
• GM

Print Ad


Advertorial
Objective


• To create brand image
Magazine
• BrandAge
• BrandAge Essential
• Positioning
• Marketeer

Advertorial


Below The Line


Direct Mail
Objective
• To Establish Awareness

• To advice information about organization

Sent to Marketer Consumer Product 500 people


New Media
Objective

• To create brand image
Location : Silom and Asork


New Media


Web Site
Objective



• To create brand experience with target group

www.bethink.com


Web Site


Social Network : Facebook
Objective
•To advice information about organization

• To create brand experience

www.facebook.com/bethinkagency


Social Network : Facebook


Social Network : Twitter
Objective


• To create brand experience


www.Twitter.com/bethinkagency


Social Network : Twitter


Banner Ad
Objective

Web Site
• www.adintrend.com
•www.positioningmag.com
• www.brandage.com
• www.marketeer.co.th

Banner Ad


Internal Marketing
Objective

• To create unity in the organization

• To make relationship in organization


Internal Marketing


Corporate Social Responsibility
Objective

• To create unity in the organization

• To make relationship in organization


Corporate Social Responsibility


Media Flowchart
NETT 2010
NETT
No.OF COST Api May Jun July Aug Sep
MEDIA DETAILS COST
UNITS PER
BAHT
UNITS 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25
Above the line
Magazine
BrandAge FPFC Right Page/ [Advertorial] 3 70,000 210,000
BrandAge Essentail FPFC Right Page/ [Advertorial] 3 80,000 240,000
Positioning FPFC Right Page/ [Advertorial] 3 70,000 210,000
Marketeer FPFC Right Page/ [Advertorial] 3 75,000 225,000
GM FPFC Right Page/ [Advertorial] 3 80,000 240,000
Tatal Magazine 1,125,000
Below the line
Direct Mail
Sent to marketer 500 people 500 200 100,000
Total Direct Mail 100,000
New Media
Location: Silom and Asork 2 1,000,000 2,000,000
Total New Media 2,000,000
Online
Website
www.bethink.com 1 100,000 100,000
Social Network
Facebook 1 Free Free
Twitter 1 Free Free
Banner Ad
www.adintrend.com full page overlay/1 month 3 300,000 900,000
www.brandage.com frontpage/1 month 3 200,000 600,000
www.positioningmag.com frontpage/1 month 3 200,000 600,000
www.marketeer.co.th frontpage/1 month 3 200,000 600,000
www.manager.co.th frontpage/1 month 3 150,000 450,000
www.thannews.co.th frontpage/1 month 3 150,000 450,000
www.thannews.co.th frontpage/1 month 3 150,000 450,000
Tatal Online 4,050,000
Internal Marketing
3 180,000 540,000
Total Internal Marketing 540,000
CSR
Save nature for the furture 1 1,000,000 1,000,000
Total CSR 1,000,000
TOTAL NETT COST 8,815,000


Total Budget
Above the Line Below the Line

Magazine 1,125,000 Bath Direct Mail 100,000 Bath
Total ATL 1,125,000Bath New Media 2,000,000 Bath
Online 4,050,000 Bath
Internal Marketing 540,000 Bath
CSR 1,000,000 Bath
Total BTL 7,690,000 Bath

Total Budget

Total ATL+BTL 8,815,000 Bath

+ Extra 10% Contingencies 881,500 Bath

Total Budget 9,696,500Bath


Evaluation

During Campaign : Survey Research after the end of 2 quarter
• Brand Awareness
• Brand Image

Post Campaign : Survey Research after the end of campaign
• Brand Awareness
• Brand Image


Contact Us

19 th Fl., Stage Tower 622, Silom Rd., Silom, Bangrak, Bangkok,10500 Tel. 02-2735409
Fax. 02-2733697 Website. www.bethink.com

Contact Us
Witchawan Ruengjaroon 49020115
Kamolchanok Kamjadpai 49021310
Duangruthai Pingjai 49023628
Muanfun Kwanmuang 49023697
Jiraporn Mancharoen 49025820
Sujitra Suwittayaweerat 49026056


Thank you


SEO-Optimized Title for Bethink Agency Marketing Documents

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