RETAIL INDUSTRY. COMPARISON BETWEEN AUCHAN & EASYDAY

1. TEAM GLARE
COMPARITIVE STUDY BETWEEN
AUCHAN & EASY DAY
BASED PURELY ON PERSONAL JUDGMENT

2. • Max
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4. About AUCHAN (In India)
• Max Hypermarket India Pvt Ltd is controlled Landmark
Group, a Dubai-based conglomerate that also owns hotels
and restaurants in the Middle East and India. Max had a
franchise agreement with the Dutch Group – SPAR since
2007, but that deal expired this year.
• Subsequently, France's Auchan entered into a franchising
deal with Max Hypermarket India Pvt Ltd to enter the
super-size retail market segment in India.
• The 13 existing Max Hypermarket stores will be
rebranded under Auchan's colours this year and will
operate under the franchise agreement.
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5. About Easy Day
Bharti Retail is a wholly owned subsidiary of Bharti
Enterprises. The Company operates easyday
neighborhood stores and compact hypermarket
stores called “easyday” Market.
• BhartiWalmart is a B2B joint venture between
Bharti Enterprises and Walmart for wholesale cash
& carry and back-end supply chain management
operations
in
India
to
serve
small
retailers, manufacturers, institutions and farmers.
The Company operates Cash & Carry stores under
the Best Price Modern
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6. COMPARITIVE STUDY OF MARKETING
STRATEGIES
COMPARITIVE
STUDY
POINTS OF
PARITY
PARITY OF
DIFFERENCE
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7. POINTS OF PARITY
• PRIORITY  GROCERY & FOOD ITEMS
EATERIES
IN HOUSE BRANDS OR
WHITE
LABEL
PRODUCTS
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8. POINTS OF PARITY…..2
BILLING METHOD
SHELFING/DISPLAY
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9. POINTS OF PARITY…..3
VISUAL
MERCHANDISING
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10. POINTS OF PARITY…..3
SALES BOYS & GIRLS
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11. POINTS OF DIFFERENCE –
USP
LOWEST PRICES
QUALITY & CUSTOMER
SERVICE
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12. USP
POINTS OF DIFFERENCE POSITIONS AS A
WHOLESOME
FAMILY STORE FOR
ALL PURPOSES
PROJECTS AS A PLACE
MAJORLY FOR GROCERY
& F&B (ref pictures) 
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13. POINTS OF DIFFERENCE….2
VALUE ADDS (ADD ONS)
CO-BRANDED CREDIT CARDS
MONEY GRAM TIE-UP
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14. POINTS OF DIFFERENCE….3
SOURCING
 EASYDAY – LOW PRICES BY ACQUIRING ENTIRE PLANT CAPACITY THUS
CREATING MORE WHITE LABELS
 Auchan – LOW PRICES BY BARGAINING AND BUYING CHEAPER
INVENTORY MANAGEMENT (From discussion
with supervisors at stores)
 EASYDAY– HIGHLY REACTIVE AND SOPHISTICATED INVENTORY
MANAGEMENT
(I.E WHAT SELLS MORE IS ORDERED MORE AND
REPLENISHED FASTER)
 Auchan- NOT SO SOPHISTICATED
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15. POINTS OF DIFFERENCE….4
BUILDING LOYALTY
 EASYDAY – BUILDING LOYALTY ONLY THROUGH LOWER PRICES
 Auchan – BUILDING LOYALTY BY LOYALTY PROGRAMS (INNER CIRCLE)
CSR & COMMUNITY ACTIVITIES
 EASYDAY – HIGHLY ACTIVE BOTH WITH CUSTOMERS AND SUPPLIERS
 Auchan – NO SUCH INSTANCES HIGHLIGHTED
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16. POINTS OF DIFFERENCE…5
AUCHAN – TALKS ABOUT SAVINGS
EASY DAY – ALWAYS COMPARING PRICES
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17. POINTS OF DIFFERENCE…6
AUCHAN
–
SINGLE
BILLING
LOCATION but Easyday has dual
billing location
EASY DAY – LAYOUT & PLACMENT IS BETTER AND
PLACEMENT
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18. THANK YOU
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