Clipr Introduction
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Clipr is a personalized social shopping magazine that provides recommendations and discovery of non-commodity impulse buy products. It solves the problem of marketing and gifting for smaller e-commerce companies by tailoring products to individual users based on their interests and friends' activities. When a user "Clips" a product, it is added to their clipboard which others can follow, and they earn rewards points for exclusive discounts. Clipr scrapes product details from websites to recommend and allows revenue models like affiliate marketing and sponsored search results.
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Clipr Introduction
- 1. http://clipr.in The power of individual targeting – the technology will be so good it will be very hard for people to watch or consume something that has not in some sense been tailored for them. - Eric Schmidt, CEO, Google Inc (WSJ, August 14, 2010)
- 2. Who made Clipr? Pratik Poddar Nikhil Vij Co-founder and CEO Co-founder and CTO Clipr (full time since July 2012) Clipr (full time since Feb 2013) Blackstone Private Equity Analyst Morgan Stanley Quant Analyst Morgan Stanley Quant Analyst IIT Bombay B.Tech CSE 2011 IIT Bombay B.Tech CSE 2010 Google Inc. Intern 21 March 2013 Clipr - http://clipr.in 2
- 3. What is Clipr? Personalized Social Shopping Magazine for non-commodity impulse buy products 21 March 2013 Clipr - http://clipr.in 3
- 4. What problem is Clipr solving? • For smaller e-commerce companies, marketing their design products is a big challenge. • What to gift is a huge problem! • There is an unmet demand for a local online shopping network for recommendations, discovery and content. 21 March 2013 Clipr - http://clipr.in 4
- 5. Target Audience for Clipr People who buy online People who Female like to shop from the for fashion age group and art 17-25 People who want to discover awesomeness 21 March 2013 Clipr - http://clipr.in 5
- 6. What happens when I “Clip”? • It goes on your activity stream on facebook (No spam! Just the activity stream) • You put it on your clip board which people can follow • You get Reward Points for Clipping products and get exclusive discounts on your clips 21 March 2013 Clipr - http://clipr.in 6
- 7. Websites on Clipr 21 March 2013 Clipr - http://clipr.in 7
- 8. Technology User Side Product Side • Trying to get users interests • Scalable scraping technology to through facebook likes and explicit scrape details of any e- interests questions commerce website in less than 8 hours • Recommending products on the basis of his activity and activity of friends 21 March 2013 Clipr - http://clipr.in 8
- 9. Product Pipeline • Mobile and Tablet App • Collage Framework for Brands and Fashion Bloggers to share on their platform • Dashboard for brands and fashion bloggers • Incorporate more e-commerce websites 21 March 2013 Clipr - http://clipr.in 9
- 10. Revenue Model • Affiliate Revenue – We transfer user to the other website • Sponsored Product Search Results – Premier websites get more space on clipr top results • Reverse Groupon Flash Sales – We have the product intent graph and interest graph. We can co-ordinate group deals initiated by a group of users for the e-commerce company 21 March 2013 Clipr - http://clipr.in 10
- 11. Similar Companies in US • www.pinterest.com • www.thefancy.com • www.wanelo.com • www.polyvore.com 21 March 2013 Clipr - http://clipr.in 11
- 12. Contact Please contact info@clipr.in if you have more questions Call +91-98199-70477 (Pratik) for partnerships and investment related queries Call +91-98194-90332 (Nikhil) for product and jobs related queries 21 March 2013 Clipr - http://clipr.in 12