How Does Google Make Money V2

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5 minute overview of Google\'s Business Model and future directions.

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Advertising is the key source of revenue for Google today Source: Google 10-K Filing , Feb 2010 Advertising on Gaurav’s YouTube channel earns revenue for him and Google.

Google search enables two advertising revenue streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Words and Ad Sense are the primary engines for the Advertising revenue Advertisers/ Business Owners Web/ Content Publishers Ad Words Ad Sense Advertisers use “Ad Words” to bid on keywords Content publishers use “Ad Sense” to become Google network members and earn revenue $ $ ,[object Object],[object Object],[object Object],[object Object]

There are two key trends that hold the potential of becoming big revenue drivers in the near future Convergence of Cell Phone & PC > 100,000 Android Phones activated every day Pervasive Internet > by 2011 5x > non –PC devices *IDC Google TV Source: JPMorgan: AdStats Oct TV advertising is $150bn TAM

Competition in core search driven advertising is growing but these will generate $2.38bn in 2010* ,[object Object],[object Object],[object Object],[object Object],[object Object],* Source Caris & Company Estimates

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How Does Google Make Money V2

1. How Does Make Money ? Prateek Gera

2. Advertising is the key source of revenue for Google today Source: Google 10-K Filing , Feb 2010 Advertising on Gaurav’s YouTube channel earns revenue for him and Google.

5. There are two key trends that hold the potential of becoming big revenue drivers in the near future Convergence of Cell Phone & PC > 100,000 Android Phones activated every day Pervasive Internet > by 2011 5x > non –PC devices *IDC Google TV Source: JPMorgan: AdStats Oct TV advertising is $150bn TAM