Template business plan

1. Presented to: Ms. A. Shanthi
Presented by: Ashok Kumar
Prateek Nigam
BFTech VI
05/05/2014
Entrepreneurship Management
Business Plan of “Suveedha”

2. Suveedha- House for the
Underprivilidged
 Mission
To give basic living conditions to
children who otherwise cannot afford it
and making them self-sustaining.
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3. Research
 A major fund-raising programme on the cards -
The Hindu.htm
 Apathy is Boring - Articles - Funding of NGOs.htm
 Greeting cards from NGOs still a hit,corporates
chip in with bulk orders The Indian Express.htm
 ITC ties up with NGO to push card sales -
Rediff.com Business.htm
 The Hindu Karnataka Bangalore News Cards
for those who care.htm
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4. Project Details
 Description
An NGO for children
In Lucknow, Uttar Pradesh
Land area of 2000 sq. ft.
Banking on the CSR needs of the
corporate
Products by children
Money generated will be used for the
children
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5.  Customers
Children 3-8 years who are orphans
People buying the products
Customers who will want us to
advertise them as our associates
under CSR
 Products
Greeting cards
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6.  Services for Advertising customers
Advertisement in our pamphlets and
website
 Services for Children
Basic Education
Hygienic food
Teaching them skills for products
Medical and psychological counseling
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7.  Associates and their Roles
The prime partners will be teaching the
students also
Children will be partners and share
profits
Any company advertising with us
NGOs- Pahal which will provide loan
as well as some services and assist us
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8.  Channels of Advertisement
Pamphlets distribution
Word of mouth
Social networking sites and blogs
NGO Pahal will provide visibility
 Channels of selling
Stalls in malls, banking their CSR
requirements
Sold at all major retail stores 05/05/20148 Ashok and Prateek, BFTech VI

9.  Resources
Trade mark
Government certification
Initial setting up cost and land
Man power for orphanage
Basic utilities
Stationary
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10.  Fund Raising Activities
Cultural Activities
Exhibitions
Schemes for volunteering
Above activities will also be assisted by
Pahal
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11.  Customer Relationship
Children- basic utilities, counseling and
medical attention, education,
interaction, etc
Advertising customers- personal
interaction, names in pamphlets, etc
Purchasing customers- personal
interaction, social networking sites and
blogs, seminars, etc
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12. Laws and Regulations
 The Orphanages and other Charitable Homes
(Supervision and Control) Act, 1960
 Societies Registration Act
 Foreign Contributions Regulation Act
 Law of Adoption, Minority, Guardianship and
Custody
 The Minimum Wages Act
 The Charitable and Religious Trusts Act
 Basic Education Act
 Right to Information Act
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13. Plan of Action
 Land
 Getting “Letters of Support”
 Get the help of parent NGO- Pahal
 Register the NGO
 Acquire the children
 Advertising
 Teaching them
 Selling the products
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14. Acquiring the Children
 We need 15-20 children in the age of 5-
8 years for which we need the help of
the following:
Local Police, MLA’s, Government
Offices, etc
Human Rights Association
Parent NGO- Pahal
Local press/journalists
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15. Repaying the Loan
 Repay in a time of 4 years
 We will plan a part of sales each month
to repay the loan
 We shall also put a share of donations
to repay the loan
 As it is an NGO loan will be on 0%
interest
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16. Financial Plan
 We will be making 12000 cards and
selling 8000 cards at Rs. 10 each per
month in the first year
 Financial.xlsx
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17. Financial Analysis
 Liquidity ratio= Assets/Liabilities
=2304050/2192800=1.050
 It is the most comfortable quick ratio
 Other ratios will not be applicable as it is
service based self-sustaining NGO
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18. Strengths
 It is an NGO
 The product type- greeting cards
 The financial input is comparatively less
 The customer base and value proposition
 We are banking on CSR which is the need of
the hour
 Our channels of distribution
 Services offered are basic and needed
 Customer relationship is strong and
philanthropic
 Key partners are capable in their duties
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19. Exit Strategy
 If the venture fails we shall transfer the
guardianship of children to Parent NGO
 The building comes back to the partner
 We shall sell off the commodities to the
parent NGO or locally
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20. Benefits of the Project
 Better future of children
 Source of contribution towards society
 Increasing self-sustenance and literacy
 CSR needs shall be satisfied
 Providing genuine and cost effective
products
 All round development as it will be a
combined effort of NGOs, co-operatives,
etc 05/05/201420 Ashok and Prateek, BFTech VI

21. Expansion Strategy
 We shall start expanding after 2 years
 The number of children shall increase to
25-30
 Bookmarks, soft toys and decoration
articles shall be added to the products
list
 We shall own a website
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