A light-hearted take on Entrepreneurship, especially consumption start-ups becoming sexy in India and an interesting incubator/ growth platform opportunity for advertising firms and marketers. I presented this at an Ignite session at WPP’s StreamAsia event in March 11.

1. India - a million dreams …
Rajiv Prakash
Ignite
WPP - StreamAsia2011
http://stream.wpp.com/asia2011/index.jsf
Presented at the Ignite session at WPP’s StreamAsia event in March 11.
A light-hearted take on Entrepreneurship, especially consumption start-ups becoming
sexy in India and how advertising firms and marketers can help.

2. India’s beauty queens …

3. … launched a massive new consumption industry …
… but you created it

4. Bollywood and media created aspiration,
legitimacy

5. Touching millions of lives, identities and
aspirations

6. The entrepreneur is the new beauty queen,

7. Bollywood’s discovered a new hero(ine) –
entrepreneur, start-up guy, risk-taker, innovator

8. Entrepreneurship is the big idea

9. Igniting a million ideas, ventures and aspirations

10. Conversations are changing…
I have a
house, BMW, corner
office, C-level job, big
bonus, foreign
holidays… What do
you have, eh?
I HAVE A
START-UP

11. These new entrepreneurs are refreshingly
different
+
“Jugaad” Think big, think confident

12. Many start-ups are in the consumption space –
if consumption entrepreneurs are the new hero(ine)

13. ...the other part of the story is
the Indian consumer
• Aspirational
• Consumption = Progress
• Venturesome
• Value seeking

14. Can this love story happen?
Consumer
What’s missing?
•Capital
•Capabilities
Start-up Guy •Connections

15. Love story spoilers
NO, NO, NO
Capital – Connections:
•Angels •Large companies
•VCs •Senior Executives
Capabilities –
•Talent
•Service Providers

16. Enter cupid
Who is Cupid?
• Consumption Services
Professionals/ Industry
• Marketing
• Advertising
•Media
• Consultancies

17. Be stupid, be cupid
Promotion platforms –
Firstbreak.com
Information platforms –
Mentoring
Transaction & Interaction
platforms – Consumer Insights &
Analytics
Collection platforms
Venture Services
Consumption & Servicing
platforms
Creators of Consumption Platforms and Infrastructure
to help the Small Achieve Big

18. Possible?
PROOF POTENTIAL
India’s Consumption Miracle Story

19. A love story with a happy ending?
Ignite & realise a million dreams
And get friends without making enemies

20. “ Namaste “ – Saluting the potential in you
Watch on youtube:
http://www.youtube.com/watch?v=JICR0SstVQ0