Sponsors AIG - Official kit sponsor Nike - Official kit manufacturer AirAsia - Official airline Audi - Official automobile and dugout seat provider Betfred - Official gambling partner Budweiser - Official beer Tourism Malaysia
Branding Manchester United has created a strong brand name associated with performance and rich tradition. It is really easy to recognize the club thanks to its colours (red and white) and its logo. Thus, the team can use its brand name in order to sell one core product âfootballâ through several products (jerseys, credit cards and so on). Moreover, there is also one more competency which is not a âcoreâ core competency that cannot be disregarded: Merchandising Apart from being a good soccer team, Manchester is also a powerful commercial organization that differentiates themselves from other famous football clubs and provides them a competitive advantage. For instance, if we compare Manchester United to the famous Spanish football club âEl Real de Madridâ, we can notice that both have the same core âcore competenciesâ that is why they compete each other. However, the difference is made by Manchester Unitiedâs capability to generate alternative cash flow thanks to the sale of merchandises which are very diverse. Finally, Manchester Unitedâs core competencies are the consequences of key resources used together in order to create value for the organization. Thus, resources such as Star players and other activities that create cash flows...