CRM designed for IIT-K

1. CRM PROCESS
CRM Portal for Indian Institute of Technology, Kharagpur
Proposal by i-Tech World

2. CRM PROCESS
What is CRM?
Marketing Plan
•Run Campaigns
•Generate leads
•Form a database
Support enhancment Process Connection
•Manage cases •Assign & Qualify leads
•Conduct Training •Convert leads
•Develop knowledge base •Track Opportunities

3. CRM PROCESS
How does CRM work?
• It is a widely-implemented strategy for managing a company’s interactions with
customers, clients and sales prospects.
• It involves using technology to organize, automate, and synchronize business
processes—principally sales activities, but also those for marketing, customer
service, and technical support. The overall goals are to find, attract, and win new
clients, nurture and retain those the company already has, entice former clients
back into the fold, and reduce the costs of marketing and client service.
• Customer relationship management describes a company-wide business strategy
including customer-interface departments as well as other departments.

4. Alumini PROCESS
Announce it Coming Fwd
Jobs Postings of
opportunities volunteership
Rerferral Yes/No
Employee Response to
referrals every item
Involve in
FAQs &
random Q & As Q&A
In line example of the process with one example for each field

5. MARKETING PROCESS
Portal Ads Presence
Ads over social Over the social &
network business network
Strategics Promotion
Diversification Mailing stuff
of load
Database
Method
Systematic Process
Approach
In line example of the marketing process with one example for each field

6. SITE MAP
Press On From Spot-
Home News
Release Campus Faculty light
•The introduction •Latest news with •Success Sorties •Event •Faculty •Exclusive
to IIT-KGP with upcoming event information achievement coverage of media
•Guest Speakers
historical events & information •Celebrity Speaks •Campus logon •News from R&D
data of the tagged along with section
greatest almumi successful stories
•Reviews & •Faculty-student-
•Links to social •Daily polling •Social Chat room •Social highlight
comments of management
follow-up
Alumus relationship
•Banner in flash & •Newsletter •Director’s Cut •Competetion •Testimonials •Speak from
log-in information •Off-Campus news news person-concerned

7. MERIT PROCESS
Profile Careers Legacy Systems
•Options to update on your •Job postings •All the info regarding the
own profile & current legal admission procedure &
•Within the system positions
geographic location on the description of various pre-
world map •From the Alumuni definied quotas
Process
•Articles on job-interviews
which have made history in
the life-time for IIT-Kgpr.
Spotlight
•Latest news on upcoming
events
•Weekly face from Alumnus
Events Calander
•A total flash oriented
events calander
•Responses & choosing out
the responses to follow-up

8. BOARD PROCESS
Analyze needs of
market -
discussions
Reviev and Analyze market cap
optimize - discussions
Analyze
Measure results competition
Implementation Research
Strategic marketing
plan

9. INTERNAL PROCESS
Alumuni
Board
Students
Alumini Staff
Arm
Leadership
Alumni
Management Board of
Arm Trustees

10. MARKETING PROCESS
Strategy
Input Evaluation Planning Output
Implementation

11. SCOPE OF CUSTOMIZATION
Portal Sight
•Editing & modification of the portal •Social Marketing over the networking
according to IIT-Kgpr. websites along with a regular blogging
& RSS feeds from the institute over
the portal.
•Previous portals to be analyzed to
actually attract the alumunus to use
•Achivements highlighted over all the
this portal more & more.
web links connected to main website.
SMS-pack Mass Comm
•Integration of sms pack into the •Media & MassComm link up with the
portal so as to automatically fire a portal for automatic updates.
sms on every occasion you decide.
•Links to other IITs
•Flash messages are also possible

12. STRUCTURAL UNDERSTANDING
IN ASSOCIATION WITH